Facebook updateApr 2016

FB Lead Ad

Source : https://www.facebook.com/business/news/lead-ads-launch2

Retrieve and respond to leads in real-time

FB Canvas

www.facebook.com/business/ads-guide/clicks-to-website/canvas/3

Storytelling and Showcase your products

Content in the Ad

• Full screen image

• Text

• Button for offsite links

• Image carousal

• Auto-play VDO

• Full-Screen tilt-to-pan

image

• Product Set

Facebook 360 degreeA 360 video is created with a camera system that

simultaneously records all 360 degrees of a scene.

Viewers can pan and rotate a 360 video's perspective to

watch it from different angles.

These videos have a “360 video” label in the lower left-

hand corner and are viewable on computer, iOS devices

and Android devices.

360 videos on computer

When watching a 360 video on a computer, the viewing

angle is changed by dragging with the mouse.

Make sure you're using the latest version of your web

browser (ex. Chrome, Firefox). 360 videos on Facebook

aren't viewable on Safari or Internet Explorer.

360 videos on mobile

On iOS and Android mobile devices, the viewing angle of a

360 video is changed by dragging a finger across the

screen or by navigating with the device.

Make sure you're using the latest version of the Facebook

app. If you're using an iOS device, it should be an iPhone

4S or newer or an iPad 2 or newer. The iOS device also

should be running iOS 7 or later. If you have an Android

device, make sure you're using Android 4.3 or later.

https://www.facebook.com/Facebook360/posts/1749518261933308

Facebook bot message

Bots for Messenger are for anyone who's trying to reach people on mobile - no matter how big or small your company or idea is, or what problem you're trying to solve. Whether you're building apps or experiences to share weather updates, confirm reservations at a hotel, or send receipts from a recent purchase, bots make it possible for you to be more personal, more proactive, and more streamlined in the way that you interact with people.

The Messenger Send / Receive API will support not only sending and receiving text, but also images and interactive rich bubbles containing multiple calls-to-action. Developers can also set a welcome screen for their threads to set context as well as different controls. Starting today, all developers and businesses will have access to documents to build bots for Messenger, and submit them for review. We will gradually accept and approve submissions to ensure the best experiences for everyone on Messenger.

http://newsroom.fb.com/news/2016/04/messenger-platform-at-f8/

Facebook LIVE APIFacebook Live could take live video to a new level of

popularity. Now third-party developers will get a chance

to participate.

Here are a few of the ways you can use the Live API:

1) Stream video from more than just your smartphone

The Live API lets you build video streams that mix

multiple video and audio sources and introduce special

effects. These can also include programmatic sources

like games or screencasts.

2) Create new ways to interact with viewers

When you combine the Live API with Facebook’s Graph

API, you gain access to your live video’s comments,

reactions, and mentions. You can use this information to

reflect viewer engagement in real time and create on-

screen graphics that show live poll results, analyze

comments, and enable comment moderation.

3) Go live from a standalone camera, or even a drone

The Live API can enable spectacular live videos through

seamless hardware integrations. Hardware

manufacturers can integrate with the Live API to let

people go live directly from their devices.

https://www.youtube.com/watch?time_continue=13&v=KAze1wH9TGc

https://media.fb.com/2016/04/12/introducing-the-facebook-live-api/

Facebook instant articlePublishers of any type, anywhere in the world can deliver an incredibly

fast and immersive reading experience for people on Facebook.

1. Fast and Responsive

Leveraging the same technology used to display

photos and videos quickly in the Facebook app, articles load instantly

in News Feed, and readers really like the speed.

2. Interactive and Immersive

New creative tools bring your stories to life and are as

easy to use as they are transformative for the mobile storytelling

experience.

3. Engaging and Sharable

The fast, immersive reading experience inspires people

to share Instant Articles 30% more often than mobile web articles on

average, amplifying the reach of your stories in News Feed.

4. Flexibility and Control

Flexible monetization options support the way you grow your publishing business and you choose what works best for your business.

5. Measurable and Trackable

Understand how people read and engage with your Instant Articles through data Facebook provides as well as data from in-house

analytics tools or third-party measurement services.

6. Simple and Scalable

Publish any type of article, from daily news to longform features. Instant Articles integrate seamlessly with your current workflow and

existing production tools.