February Trends

FebruaryThe month of cheering and loving

We have compiled some conversation ideas for February, so you don’t have to!

Discover. Distribute. Delight

February is the last official winter month of the year.

It is an action packed month with various mega events across categories to set the tempo and multiple parties vying for users’ attention.

There is no dearth of opportunities to strike relevant conversations with your users.

Break the clutter with meaningful, entertaining content and you’ll do just fine.

Here are some thought starters for you.

Discover. Distribute. DelightDiscover. Distribute. Delight

Valentine’s Day

While it does not come as a surprise to most of us, valentine’s day searches surpass all other searches by a huge margin.

“Valentine’s day images”, “valentine day sms”, “Valentine’s day ideas” are some of the most searched terms.

The increase in searches starts around 6th Feb and is over by 15th.

Brands can help their users plan a perfect valentine’s day by suggesting various ideas


ICC Cricket World Cup

ICC Cricket World Cup is upon us.

In our cricket crazy country, there is no way that you can be untouched by the sport.

While there is a lot of buzz around the world cup throughout the tournament, typically, the interest and the searches increases around the beginning of the tournament, then drops a little and then surges around the quarter finals and peaks during the finals.

The pattern of the search is very different when India does poorly and is ousted mid-tournament.

But the highlight of the tournament would be on 15-Feb-2015 when India plays against Pakistan


Acche Din- Union Budget 2015Come 28th Feb and Modi led NDA government will present its first full fledged Budget on the floor of the house

There is already a lot of excitement and speculation regarding this budget in the market

Search terms like “Budget Highlights”, “ Income Tax”, “ Budget News” go through the roof. This is a great conversation for brands to tap into. Users are typically looking for an easy way to understand the budget and how it affects their life and help the country grow.

Brands can form an easy to understand budget series or link to some great budget tools to meaningfully engage with the audience


Award Season

Filmafare awards and Oscars are two of the biggest award nights of the year for India.

Though the searches for filmfare come from across the country, searches for Oscars are restricted to the metros.

A lot of conversation areas arise from the award nights. Fashion, gossip, red carpet events, style are some of the topics of interest.

Brands can spark interesting conversation around awards and also hold some contests around the same.


Calendar Events

There are some great events lined up this month to engage with your users. While Cricket World Cup will dominate the month, there are Goa Carnival and Jaisalmer Desert festival to enjoy those long weekends. There is also World Cancer day which is an important day to raise awareness. There are also a lot of fun days in Feb such as Random Acts of Kindness Day. Get access to an exhaustive editorial calendar on Scatter

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February Trends