THIS ISOURSTORY

# m y f i w a r e s t o r y

01

My FIWARE Story was launched in 2015, to publicly share projects, solutions and experiences from within the FIWARE community.

Several Blog posts and videos were published during the year. By November, a specific website was launched myfiwarestory.fiware.org

To promote this website and to support the whole awareness e�ort under #myFIWAREstory brand, a campaign was developed.

It comprised a Social Media campaign (Facebook, Twitter & LinkedIn). And both a video inread and engagement ads campaigns, on media news and blogs related to our target group, in France, Germany, Italy, United Kingdom & Spain.

My FIWARE Story was launched in 2015, to publicly share projects, solutions and experiences from within the FIWARE community.

A new campaign was launched in February: FIWARE Success Stories Week (12.2.2016 – 19.2.2016).

Connecting with My FIWARE Story and focusing on the french startup Hostabee, the campaign was developed to point out how many layers are there, beneath each one of the FIWARE Success Stories: the project, the product, the technical solution, the team, etc.

The FIWARE Succes Stories Week intention is to increase awareness about the FIWARE Success Story archive, the Blog at the FIWARE website and the Facebook page of FIWARE, were the campaign has been primary developing during the week and until the final post, on Friday.

01

My FIWARE Story was launched in 2015, to publicly share projects, solutions and experiences from within the FIWARE community.

Several Blog posts and videos were published during the year. By November, a specific website was launched myfiwarestory.fiware.org

To promote this website and to support the whole awareness e�ort under #myFIWAREstory brand, a campaign was developed.

It comprised a Social Media campaign (Facebook, Twitter & LinkedIn). And both a video inread and engagement ads campaigns, on media news and blogs related to our target group, in France, Germany, Italy, United Kingdom & Spain.

My FIWARE Story was launched in 2015, to publicly share projects, solutions and experiences from within the FIWARE community.

A new campaign was launched in February: FIWARE Success Stories Week (12.2.2016 – 19.2.2016).

Connecting with My FIWARE Story and focusing on the french startup Hostabee, the campaign was developed to point out how many layers are there, beneath each one of the FIWARE Success Stories: the project, the product, the technical solution, the team, etc.

The FIWARE Succes Stories Week intention is to increase awareness about the FIWARE Success Story archive, the Blog at the FIWARE website and the Facebook page of FIWARE, were the campaign has been primary developing during the week and until the final post, on Friday.

02#MYFIWARESTORY

NOV-DEC 2015 PAID MEDIA SOCIAL ADS

SOCIAL ADS OVERVIEW

POST PUBLISHED REACHENGAGEMENTLINK CLICKSER%

21.155.551

11.0182.0880,95%

POST PUBLISHED REACHENGAGEMENTLINK CLICKSER%

4 915.739

3.020 2.412

0,33%

TOTAL 146.088.28840.6846.0680,67%

POST PUBLISHED REACHENGAGEMENTLINK CLICKSER%

8 4.016.998

26.646 1.568

0,66%

POST1

POST2

TOTAL

REACHENGAGEMENTLINK CLICKSER%

339.50510.700

1.9273,15%

816.046318161

0,04%

1.155.55111.018 2.0880,95%

REACHENGAGEMENTLINK CLICKSER%

REACHENGAGEMENTLINK CLICKSER%

RRSS REACH ENGAGEMENT LINK CLICKS ER%

620.154

286.588

73.974

792.465

510.566

723.805

518.312

491.134

4.016.998

T1

T2

T3

T4

T5

T6

T7

T8

TOTAL

8.577

4.871

348

3.773

2.492

3.089

2.310

1.118

26.646

207

87

34

431

188

284

227

110

1.568

1,38

1,70

0,47

0,48

0,49

0,43

0,45

0,24

0,66

RRSS REACH ENGAGEMENT LINK CLICKS ER%

TOTAL 915.739 3.020 2.412 0,33

519.088

255.331

114.605

26.715

POST1

POST2

POST3

POST4

1.182

1.120

653

65

927

915

520

50

0,23

0,44

0,57

0,24

DEC 2015 PAID MEDIA VIDEO INREAD 236.847

34.153

1.455

4,26%

IMPRESSIONS

TOTAL VIEWS

TOTAL CLICKS

CTR

GERMANY

263.783

34.131

3.783

11,08%

IMPRESSIONS

TOTAL VIEWS

TOTAL CLICKS

CTR

ITALY

198.971

34.132

2.919

8,55%

IMPRESSIONS

TOTAL VIEWS

TOTAL CLICKS

CTR

UK

434.879

34.126

4.358

12,77%

IMPRESSIONS

TOTAL VIEWS

TOTAL CLICKS

CTR

FRANCE

224.738

34.126

1.024

3%

IMPRESSIONS

TOTAL VIEWS

TOTAL CLICKS

CTR

SPAIN

924.339

136.542

9.181

7,93%

IMPRESSIONS

TOTAL VIEWS

TOTAL CLICKS

CTR

TOTAL

365.192 - IMPRESSIONS

16.196 - ENGAGEMENT

4,43% - ER%GE

RM

AN

Y

830.697 - IMPRESSIONS

16.158 - ENGAGEMENT

1,95% - ER%

ITA

LY

98.117 - IMPRESSIONS

16.211 - ENGAGEMENT

16,52% - ER%

UK

842.132 - IMPRESSIONS

17.053 - ENGAGEMENT

2,02% - ER%FRA

NC

E

808.865 - IMPRESSIONS

16.248 - ENGAGEMENT

2,01% - ER%SPA

IN

2.102.871 - IMPRESSIONS

64.813 - ENGAGEMENT

3,08% - ER%TOTA

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DEC 2015 PAID MEDIA ENGAGEMENT ADS

NOV-DEC 2015WEBSITE

AUDIENCE OVERVIEW

SESSIONS58.197

AVG. SESSIOM

DURATION 36’’

PAGES/SESSION

1,29

%NEW SESSIONS

94,56%

USERS55.114

PAGE VIEWS75.029

SOURCE / MEDIUM

AGE GENDER

Engagement/display

Video/display

(direct)/ (none)

M.facebook.com/referral

Lnkd.in/referral

T.co/referral

Tra�c2cash.xyz/referral

Adf.ly/referral

Facebook.com/referral

Claim69025225.copyrightclaims.org/referral

46.372 (79,68%)

7.741 (13,30%)

1.378 (2,37%)

640 (1,10%)

601 (1,03%)

416 (0,71%)

189 (0,32%)

146 (0,25%)

127 (0,22%)

72 (0,12%)

REFERRALSM.facebook.com

Lnkd.in

T.co

Tra�c2cash.xyz

Adf.ly

Facebook.com

Claim69025225.copyrightclaims.org

Videos.de

Fieldnews.de

Bollywoodgaram.com

640 (24,33%)

601 (22,85%)

416 (15,82%)

189 (7,19%)

146 (5,55%)

127 (4,83%)

72 (2,74%)

51 (1,94%)

36 (1,37%)

33 (1,25%)

24%

18%

12%

6%

0%

18-24 25-34 35-44 45-54 56-64 +65

sessions20,89%

Female: 32,9%

Male: 67,1%

COUNTRY

Spain12.938

(22,23%)USA1.238

(2,13%) Italy11.048

(18,98%)

Algeria3.222

(5,54%)

Moroco1.503

(2,58%)

Germany6.947

(11,94%)

Canada1.513

(2,60%)

UK4.878

(8,38%)

France2.433

(4,18%)

Belgium1.639

(2,82%)

Twitter performed best Reaching the audience. Facebook had the higher Engagement numbers, being the most e�ective platform in terms of Engagement Rate. LinkedIN reached and engaged less audience, but achieved the highest aggregated Link click numbers.

The Video Inread campaign apparently worked better than the Engagement Ads campaign, regarding both the Reach and the Engagement of each one. Although the Video Inread maintain more consistent figures in all the countries, the Engagement Ads were very e�ective among the UK media/public, getting a fairly high Engagement Rate.

Most of the audience were new visitors (94,56%) and got only to the home page (95,32%).

Most of the referral web audience came from Facebook (24,33%), LinkedIn (22,85%) and Twitter (15,82%).

The audience was mostly male, and between 18-44 years old.

The Video Inread and Engagement Ads campaigns comprised Spain, Italy, Germany and UK, four of the five countries with more visits to My FIWARE Story website, according to the analytics. France is number six. The other country in the top five is Algeria.

The vast majority of the page visits came from engagement/display (79,68%) or video/display (13,90%).

The Video Inread and Engagement Ads campaigns comprised Spain, Italy, Germany and UK, four of the five countries with more visits to My FIWARE Story website, according to the analytics. France is number six. The other country in the top five is Algeria.

03#MYFIWARESTORYWEEK

During the week, from Monday 8 feb to Friday 12 feb, there was a new post

Facebook, developing one of the FIWARE success stories fiware on a daily basis.

There was 2/3 tweets per day to supoort the campaign, as well as 3 publications

LinkedIn. All of them to Facebook (Until Friday).

From monday to thursday, the publicationes were focusing on presenting the project. explaning the technical solution and knowing the team behind it.

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On friday the final post on Facebook linked to the central piece of the campaing: fiware.org/2016/02/12/hostabee-saving-apiculture-one-step-at-a-time/

The complete cuccess story was published as a blog post on the FIWARE website, including a video-interview embedde from yhe FIWARE Youtube channel.

A tweet and a post on LinkedIn were also published, linking to the blog post.

The three publications were sponsored & promoted as paid media.

FRIDAY THE STORY

REACH

ENGAGEMENT

LINK CLICKS

ER%

2.276

46

1

0,02%

1.495

18

0

1,20%

1.398

28

1

2%

993

25

0

2,52%

213.339

1.589

88

0,74%

219.501

1.706

90

0,78%

Monday Tuesday Wednesday Thursday Friday(sponsored)

Friday(sponsored)

TOTAL

REACH

ENGAGEMENT

LINK CLICKS

ER%

1.885

25

9

1,33%

1.960

16

8

0,82%

3.780

43

8

1,14%

2.148

26

6

1,21%

540.861

12.794

275

2,37%

550.634

12.904

306

2,34%

Monday Tuesday Wednesday Thursday TOTAL

REACH

ENGAGEMENT

LINK CLICKS

ER%

2.535

20

12

0,79%

2.124

20

12

0,94%

148.626

579

437

0,39%

153.285

619

461

0,40%

Monday Wednesday TOTAL

Page ViewsUnique page views

Average time on pageEntrances

Bounce Rate%Exit

53934445”33186,71%58,26%

web

13feb 14feb 15feb 16feb 17feb 18feb 19feb

Twitter performed better than Facebook and LinkedIn on Reaching the audience.

The Engagement numbers were similar among all the organic publications, from Monday to Thursday.

From Friday onwards, the sponsored publication performed substantially better on Twitter.

Twitter reached the best Engagement Rate (ER%) for all the publications.

Facebook campaign during the week was very successful, regarding the daily organic publications. It reached higher ER% figures than any other platform &

even better than the sponsored publications.

The paid media campaign was particularly e�ective on Twitter, in terms of ER%.