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I N V E S T O R P R E S E N T A T I O N

Hotlease.presentation.9.14

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Page 1: Hotlease.presentation.9.14

I N V E S T O R P R E S E N T A T I O N

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Ross Rountree is a veteran sales professional with a lifetime of automobile sales and leasing experience as well as previous startup experience.

• Currently Internet Sales Manager at Lexus of Austin for 6 years with daily experience in lead generation and leasing.

• Founder of a high-line pre-owned car business called Rountree Motor Sports in Austin for 10 years.

• Founder of Pawnshopper.Com, a lead generator and e-commerce site that aggregates on-line pawnshop inventory.

• Ross knows SALES, LEAD GENERATION, SEO and LEASING.

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WHO is

Hotlease?

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Hotlease.Com is a cloud based platform that provides lead generation for lease and rental providers of all categories:

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What is

Hotlease?

Hotlease is an aggregator of lease/rental providers on one site, creating the ultimate lease MARKETPLACE

• Vehicles

• Office Equipment

• Construction Equipment

• Appliances

• Real Estate

• Computers

• Cloud Storage / Hosting

• Medical Equipment

• Farm / Ranch

• Party Rentals

• Hunting / Fishing

• Planes / Helicopters

• Fashion

• Professional Services

• And MANY more…

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There is currently NO aggregator of new product lease/rental providers on the market today

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WHYHotlease?

Hotlease is an affordable additional channel (different venue) to attract more of a diverse mix of on-line consumers for lease providers

Consumers benefit from a one-stop-shop with the structured indexing of product features and specs to support a healthy automated cross-sell shopping experience

Lease Providers benefit from a powerful cross-marketing affect of PLUGGING IN to a massive amount of lease offers posted on one site driving customer engagement to each lease provider

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Capitalize onMarket TrendsThe current generation is moving away from long term ownership

Technology is changing/improving constantly

Pay for the use of current products/technology, upgrade often (GREAT for increased sales and customer retention)

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Launch with a “Join and Post for FREE” model, then transition to a subscription model once 500 lease providers are posting on the site, transition to:

FREE: Join for free, listed on lease provider page by location & categories

Basic: $50/month to post 1 lease offer that rotates on home page

Unlimited: $195/month, UNLIMITED lease offers with performance analytics

Market value of lead generation services is $500 - $800 per month

Hotlease will offer services 70% cheaper than other lead generation sites

For enterprise clients: Integration to back end systems for automated publishing of offers as well as “Master Manager” accounts to allow management of corporate chain stores

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Product

Offering

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$195/Month Per Lease Provider = $2,340 per year

• 1,000 Lease Providers = $195,000 mo / $2.34m Yr

• 5,000 Lease Providers = $975,000 mo / $11.7m Yr

• 10,000 Lease Providers = $1.95m mo / $23.4m Yr

• PLUS Advertising Revenue

• PLUS Affiliate Marketing Programs

The Hotlease sales effort is focused on adding as many lease providers as possible; subsequently, offering a wide array of leases cultivating a powerful organic SEO benefit that will FUEL and DRIVE consumer traffic.

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RevenuePotential

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Natural and free long tail SEO by MAKE and MODEL of lease/rental offerings creates a “feeding frenzy” for Google search bots, web crawlers and all search engines. All for FREE, just by FILLING the site with lease offers

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Google Search Results

SEOWith only 35 sample leases posted on the beta site, Hotlease links to item details are found on the first page of Google, click on active links below:

• Xerox 4150 Lease

• Ducati Lease

• John Deere 7530 Lease

• Dell XPS Lease

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• Aaron’s Rents with 2,200 stores

• Rent-A-Center with 3,000 stores

• Penske Automotive Group with 180 stores

• Group 1 Automotive with 280 stores

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• AutoNation with 245 stores

• United Rentals

• Nations Rents

• Xerox, HP, Dell

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Join the Hotlease REVOLUTION!

Contact Ross Rountree

512.789.7189 or [email protected]

Thank You For Your Time

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