How To Use Document Sharing Sites to Get More Traffic

How To Use Document Sharing Sites to Get More Traffic

Ive been using document shares on and off for quite a while now but have recently decided to make them a more regular part of my internet marketing.

Several reasons:


Theyre easy to do

They show up in the search results

The sites have their own internal search which also sends more traffic

You can include links in the documents you upload some sites dont make the links clickable in the first few slides to discourage spammers and Im not sure if search engines index the links but real users can click them

People can optionally download or share parts of the documents

Sites like SlideShare typically have more authority than your own website (much the same as YouTube does)


The site I use most is SlideShare its owned by LinkedIn so is likely to be here for the foreseeable future.

The range of documents you can upload is wide:

PDFs

PowerPoint presentations and their Open Office equivalents

Word processor documents Microsoft and Open Office formats

Text files

Ive not done it yet but you can also embed videos inside your presentations.


All in all, theres a lot of upside for the time spent.

People look at things on the internet differently and find things in different ways. Searches are done in a variety of ways, from different locations and on different devices.

The more ways you have for people to find you, the better.


Some people worry about duplicate content if theyre uploading essentially the same document to a document sharing site as well as their own website.

In practice, that doesnt matter (otherwise Google would only display one result if you searched for a song lyric) duplicate content only applies on a per-website basis. So if you had lots of identical or near-identical pages on a single website, thats when duplicate content penalties come into play.


SlideShare and similar sites have lots of tips and tricks to get the most from your uploads.

Its worth reading through those tips and tricks before you do your first upload or soon after but dont get hung up on the process too much. Youll learn lots just by uploading a presentation yourself and seeing just how easy the process is.

Its a lot easier than uploading a YouTube video there are a lot less boxes to complete.


I usually amend the title of the presentation it gets picked up from the file name but seems to change it to sentence case rather than Title Case.

Ill then select the main topic much like YouTube, I suspect that this is just a hangover from the early days of the site but its easy enough to select something reasonably appropriate.


Then add in some keywords youll get suggestions as you type and theyll get stored in the system and they seem to be used to come up with the suggestions for other recommended presentations.

Finally, add in a brief description. The first part of this will usually get used by Google as the description they show in the search results. Much like YouTube, most of it doesnt get shown on the SlideShare site unless people click the more option so you dont have to create much content for the description.


Apart from clicking the publish button, thats it.

Its simple and quick.

If youd like more help to get your internet marketing going, click this link.

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How To Use Document Sharing Sites to Get More Traffic