How we’re thinking about mobile and responsive in

2015

Chad Capellman

Digital Strategist, Taoti Creative

@chadrem | @taoticreative

About Taoti Creative

Attention spans, screens shrinking

2000: 12 seconds 2014: 8 seconds

Source: statisticbrain.com/attention-span-statistics (Goldfish: 9 seconds)

When would the switch really occur?

“Mobilegeddon”

Many industries are still behind

45.6% of commercial real estate companies failed Google's mobile ready-ness test (Biznow)

Marketing firm Portent tested 25,000 top web ranked web pages and found that 40% failed

Taoti’s Responsive Responsibility

Define mobile experience as early as possible

Ensure responsive is baked into the DNA of the entire project

All wireframes must articulate how the site will work on mobile and tablet devices

Ensure that mobile is not an afterthought

Stack the odds in your favor Know how columns stack from device to

device Avoid customizations Prioritize content for mobile Avoid “template-by-template” exceptions Hierarchal outlines

Title Subtitle Advertisement Body

Pull quote Comments Related Posts

Apps, Mobile sites and Responsive

Organizations must speak same language

“App” not shorthand for mobile site

“Mobile digital presence”

Tread carefully before

going the app route

Many hurdles for apps: Cost Platforms Approvals Adoption rate

Getting out of the app biz

“Now that we have updated our site to be responsive it has become clear that the mobile browser experience

is superior to our apps.”

Case Study: Responsive Interactive Maps

Keep sharing in mind

Keeping content as bite-sized as possible

Audiences share content that’s most relevant to them

Most time on social networks is mobile

Email isn’t going away either

And most orgs aren’t prepared for it

To succeed in mobile, live mobile