BYBACHUWAR SAIKRISHNA

INFORMATION TECHNOLOGY AND

CONSUMER BEHAVIOUR

INFORMATION TECHNOLOGY

IT is the application of computer and telecommunication to store, retrieve, transmit and

manipulate data

COMPONENTS OF IT

CONSUMER BEHAVIOUR

Consumer behaviour is the study of individuals , groups or organizations and the processes they use to select , secure and dispose of products , services

Ideas to satisfy needs and impacts that these processes have

have on the consumer and society

IMPACT OF IT ON CONSUMER BEHAVIOUR

E-commerceBankingTicketingE-learningM-commerce

E-COMMERCE

E-commerce is the exchange of products and services between businesses , groups , individuals

ONLINE BANKING

Online banking is an electronic payment system that enables customers of a financial institution to conduct financial transaction on a website operated by the institution

Safe and secure conduct of transactionsAround the clock you can access accountMonitoring of transactionsBalance alerts

MOBILE COMMERCE

It is the delivery of electronic commerce capabilities directly into the consumer hand any where via wireless technology

Mobile fund transferContent purchase and deliveryInformation services

TICKETING

Ticketing is the process where by customers can order , pay for , obtain and validate tickets from any location and at any time

E-LEARNING

E-learning is the use of electronic educational technology in learning and teaching

Web based trainingComputer based trainingInternet based training

ADVANTAGES

24×7 support Compare and select Reduce in cost of products Discounts to customers Feedback Pollution control

DISADVANTAGES

Lack of system security Reliability of standards Lack of touch and feel of products security /privacy issues Health issues

THANK YOU