Introduction of SEO and its advance techniques

WELCOME TO H CUBE WEB SOLUTIONS

www.hcumewebsolutions.com

WHO WE ARE

• H Cube Web Solutions, a Indian SEO company which started its operations in 2006 as a Internet Marketing company in India.

• we offers various Search Marketing services like SEO, PPC, and Website Promotion.• We deliver maximum client satisfaction and value for money with our various Search Engine

Marketing (SEM), Pay Per Click (PPC) and Search Engine Optimization Services.• Recently we have also started making responsive websites which further helps you improve

your search ranks and to enhance the user experience.


http://www.hcubewebsolutions.com/


DIGITAL MARKETING

• “Digital marketing” is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers. • Other words, Digital marketing is an umbrella term for the

marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.


Techniques of the Digital marketing

• Search engine optimization (SEO)• Social media marketing (SMM)• Search Engine marketing(SEM)• Display advertising (banner ads)• Pay per click (PPC)


How does a search engine work?

• A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web • The spider follows links to web pages, makes copies of the pages and

stores them in the SE’s index• Based on this data, the SE then indexes the pages and ranks the

websites• Major SEs that index pages using spiders: Google, Yahoo, AltaVista,

MSN, AOL, Lycos


Search Engine Optimization

• SEO is the act of modifying a website to increase its ranking in crawler-based listings of search engines.

• Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines.

• All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.


Why SEO is most important ?

• Increased Traffic• Your competitors are doing it• Crucial Part of Your Marketing Mix• Multiply Your Impact• Builds Trust & Credibility• Cost Effective• Provides Endless Opportunity


Technique of optimization

• Off-Page Optimization : Off-page SEO refers to activities you can perform outside the boundaries of your website.• On-Page Optimization : On Page SEO refers to settings you

can apply on your website so that it is optimized for search engines.


Techniques of the On-Page optimization

• Having optimized titles and descriptions• Proper URL Structures• User friendly navigation (breadcrumbs, user sitemaps)• Optimized internal links• Text Formatting (use of h1,h2,bold etc.)• Image optimization (image size, proper image names, use of ALT tag)• User friendly 404 pages• Fast loading pages• Mobile Friendly pages• Top quality fresh content (This is always the most important SEO factor!)


Techniques of the Off-Page Optimization

• Link Building• Social Media Marketing• Social bookmarking


We offers -

• Search Engine Marketing• Search Engine Optimization• Pay Per Click Management• Website Design & Development• Affiliate Management• Search Engine Optimization Training in Vadodara


Contact us

For more details please visit H Cube Web SolutionsAddress: 304 Devdeep Commercial Centre, Nizampura Main Road,

Vadodara-390002, Gujarat, India

Phone: +91 265 3070 808Mobile : +91 992 5838 612, +91 992 4442 110Email : [email protected]




THANK YOU
