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Stephen TuckerTwitter: @buntingprowww.getbunting.com
Experiment 1
Retailer & ProductsRetailer of drink accessories (glasses, decanters, etc).
Hypothesis:Product recommendations on the product page, showing similar alternatives to the product being viewed, will help visitors find what they’re looking for, and thus increase the conversion rate.
Solution:Product recommendations on product page, below main product image.
Variation A - 6x1 recommendations, algorithm-driven
Variation B - 5x1 recommendations, algorithm-driven
Control - no recommendations
Variables influencing the result
Size of product recommendation imagesSmaller recommendation images of Variation A will reduce the detail, which could affect the incentive to click.
Number of recommendationsRecommendations 1-5 are identical in both variations. However the additional 6th recommendation in Variation A will raise the chance of showing the visitor the right desirable alternative for them.
Vertical heightTaller images on Variation B could increase the chance of that image / product details are cropped below the fold.
Experiment 2
Hypothesis:Product recommendations on the cart page, showing complementary additions to the product(s) in the shopper’s cart, will increase average order value.
Solution:Product recommendations on cart page, below shopping cart details and ‘checkout’ button.
Variation A - 6x1 recommendations, algorithm-driven
Variation B - 5x1 recommendations, algorithm-driven
Control - no recommendations
Variation A - 6x1 recommendations, algorithm-driven
Variation B - 5x1 recommendations, algorithm-driven
7 things we’ve learnt at Bunting that willimprove your recommendation performance
7 things we’ve learnt at Bunting that willimprove your recommendation performance
1) Quantity / image size can dramatically affect performance
7 things we’ve learnt at Bunting that willimprove your recommendation performance
1) Quantity / image size can dramatically affect performance2) Use isolated images, rather than lifestyle images
7 things we’ve learnt at Bunting that willimprove your recommendation performance
1) Quantity / image size can dramatically affect performance2) Use isolated images, rather than lifestyle images3) Place your recommendations directly below main product photo /
summary description, but above product description
7 things we’ve learnt at Bunting that willimprove your recommendation performance
1) Quantity / image size can dramatically affect performance2) Use isolated images, rather than lifestyle images3) Place your recommendations directly below main product photo /
summary description, but above product description4) Recommendations grids: horizontal generally perform better on
desktops, while vertical should be used on small mobile devices
7 things we’ve learnt at Bunting that willimprove your recommendation performance
1) Quantity / image size can dramatically affect performance2) Use isolated images, rather than lifestyle images3) Place your recommendations directly below main product photo /
summary description, but above product description4) Recommendations grids: horizontal generally perform better on
desktops, while vertical should be used on small mobile devices5) Remember the context! Product page recommendations should be
similar alternatives to the main product. Post-add-to-cart recommendations should be complimentary extras to the cart contents
7 things we’ve learnt at Bunting that willimprove your recommendation performance
1) Quantity / image size can dramatically affect performance2) Use isolated images, rather than lifestyle images3) Place your recommendations directly below main product photo /
summary description, but above product description4) Recommendations grids: horizontal generally perform better on
desktops, while vertical should be used on small mobile devices5) Remember the context! Product page recommendations should be
similar alternatives to the main product. Post-add-to-cart recommendations should be complimentary extras to the cart contents
6) Use big data recommendations, rather than human assigned
7 things we’ve learnt at Bunting that willimprove your recommendation performance
1) Quantity / image size can dramatically affect performance2) Use isolated images, rather than lifestyle images3) Place your recommendations directly below main product photo /
summary description, but above product description4) Recommendations grids: horizontal generally perform better on
desktops, while vertical should be used on small mobile devices5) Remember the context! Product page recommendations should be
similar alternatives to the main product. Post-add-to-cart recommendations should be complimentary extras to the cart contents
6) Use big data recommendations, rather than human assigned7) Split test different recommendation content
(eg: most popular vs. related)
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