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When VR meets WebFEWEB Congress - 8th of December 2016
Agenda★ About us
★ VRE Market potential
★ VRE Distribution anno 16/17
★ WebVR○ What○ Community○ Specs○ Browser support○ Press
★ Q&A
team Cross platform/Web, rich content distribution experts
Thomas Balouet Leen SegersIT engineer who went from developing video games to social networks & TV apps.
Specialized in VR distribution on the web. Early WebVR
contributor.
Business strategist with +10 yrs experience w/startups in
online media. Went from social media, to online video to VR. Is convinced the future
of mobile is virtual.
Vision
Democratizing VR Discovery
PRE
ENERGY
VRE market potential
Market: VR will be bigger soon
VR/AR use cases (by
2025)
Source: Goldman Sachs
Market: Video bigger than gaming
Virtual reality video (VRE) will generate revenues of US$8.2 billion (€7.5 billion) by 2020 and will make more money than VR videogames by 2019
(Source: Ovum, nov 2016)
VRE Distribution anno 16/17
VRE Distribution todayYoutube or Facebook 360° player
- Desktop browser: mouse interaction- Mobile (app): magic window
Youtube:
- Mobile: VR-mode also available- HMD: cardboard & Daydream
Facebook:
- Mobile: No VR mode- HMD: Samsung Gear VR
Native applications
VR specific apps should be developed for:
- The high-end headsets: Playstation VR, HTC Vive, Oculus Rift
- The medium-end headsets: Samsung Gear VR & Daydream
- Operating systems iOS & Android.
Examples: JauntVR, NextVR, WeVR, EEYOU, ARTE360, NYTVR
VRE Distribution todayYoutube or Facebook 360° player
ADVANTAGE
- Known destination for video, great SEO- Easily accessible on desktop, social
sharing
DISADVANTAGE
- Not accessible via autonomous HMDs- Samsung Gear VR/Daydream: small niche
of phones compatible
Native applications
ADVANTAGE
- Fully immersive- Known access to high quality video
DISADVANTAGE
- Expensive, time consuming- Store procedures: requirements,
censorship, lengthy process- Complicated communication- End-consumer: lots of (storage) space- If HMD: still niche audience
VRE widespread distribution bottleneck
#100,000399$ Console
399$ HMD
#1,500,000599$ Mobile
99$HMD
#150,0001,000$ PC799$ HMD
#<100,0001,000$ PC599$ HMD
Distribution process in VRE is not working today:- For the content creators, because the audience is very niche, cameras too
expensive- For the audience, because high quality content is not conveniently accessible in an
immersive way
#> 5,000,000 0-25$
#NA649$ Mobile
79$ HMD
What if I no longer need to download apps, but just access a browser to experience high quality content in a truly immersive way?
What if● whatever headset I have at hand, on mobile or connected to a computer, ● whatever the connection speed, working on wifi or mobile data,
the browser is smart enough to identify my set-up & restrictions and autonomously shows the content in the best possible way?
WebVR
The next computing platform
→ VR VC industry: billions invested
→ Expected to grow from 14$ billion to 120$ billion by 2020
→ Today: few million headsets have shipped
Q: HOW DO WE REACH A BILLION HEADSETS?
A: NOT ONE APP AT A TIME
(Source: Tony Parisi’s “WebVR: Developing for the Immersive Web”)
WebVR?https://webvr.info/
→ Content creator: no store application procedures, fast, cost-effective, 1 URL
→ Audience: no storage, accessible via all devices & headsets, incl. adaptive streaming, accessible to anyone with internet connection
WebVR is a Web API bringing VR to the world of the browser:
★ by autonomously augmenting the medium's capacity
★ by handling the different devices' specificities in real-time, ranging from
○ desktop 2D presentation to VR headset lens distortion,
○ or to mobile orientation for the 'magic window’-mode
WebVR makes the Web = the most ubiquitous platform
= the most accessible to its audience
WebVRCommunity
→ Mozilla, Google, Facebook, Microsoft, Intel, Samsung, Comcast, Epson, Qualcomm, Dolby, Fraunhofer, Valve, LucidWeb, BBC, Khronos, Sketchfab...
WebVRSpecs?
https://w3c.github.io/webvr/
WebVRsupport today?https://iswebvrready.org/
Mobile VR★ Samsung GEAR VR & Samsung:
WebVR enabled through settings flag★ Cardboard: WebVR polyfill =
mimicking the WebVR API → Waiting for official support by browsers
Desktop browser (no headset connected)★ WebVR polyfill
Native VR★ Oculus and HTC Vive★ WebVR API active in dev versions of
the browsers Chromium & Firefox nightly
WebVRPress?
3 reasons WebVR is the future of virtual reality
How WebVR will make virtual reality massively available
09/09/2016, UploadVR
17/09/2016, Venturebeat
Oculus teases the VR Web, Carmel VR browser, and React VR
06/10/2016, Venturebeat
"With the VR Web, there will be an exponential growth of VR content"
06/10/2016, Nate Mitchell at OC3
Q&A
Thomas Balouet
Thomasbalou
Leen Segers
Leenus
www.lucidweb.io@lucidw3b
