Embed Size (px)
Citation preview
How to attract visitors to your website
-and make them buy your products!-Antriksha Somani
-ISHAN MISHRA
Digital marketing fundamentals
• Digital marketing concepts
• Attracting visitors to your website
• Helping your visitors fulfill your goals
• A few case stories
Introduction
Digital marketing
concepts
Example goals:
Sales
Leads
Ad revenue
Signups
Downloads
New subscribers
Referrals
Goals
Your website needs a reason to live!
Align them with business goals
Quantitative vs. qualitative goals
Measuring digital marketing
Many goals can be measured by Google Analytics
Set up "thank you"-pages for every goal
Set targets, for example 10 or 100 leads pr month
Monitor performance regularly
Website success =
Visitors × Conversion × Loyalty
Attracting visitors
to your website
Traffic
Number of visitors to your site
High vs. low quality traffic
Remember the server/bandwidth costs!
Some traffic sources:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Links from other websites
Social Media
Newsletters and subscriptions
Banner ads
Offline Marketing
Different resources required
SEM requires money
Social Media requires man-hours and time
SEO requires good content and solid technical architecture
SEO: Search Engine Optimization
Ensure that the site gets listed
Make the site rank well
Research which words to target
before you start!
Search Engine Marketing
Example: Google Adwords
Very easy way to get relevant traffic
Easy way to burn a lot of money
Do these first:
• Keyword research
• Set up goals in Google Analytics
Newsletters and subscriptions
Direct access to your users
Builds customer loyalty
Several types, some examples:
• RSS Subscribers
• Twitter followers
• Facebook fans
Social/organic marketing – why it’s a good idea
Required to succeed:
Many man-hours
Consistent effort over time
The right people
Benefits:
More traffic and subscribers
Inbound links gives a SEO boost
Ambassadors in the community
Get to know your customers even better
Social/organic marketing – how to do it
Create "link-worthy" content
Consistent topic
Consistent high quality
Consistent frequency
Participate in the community
Social media
Blog comments
Forums
OUR SERVICES ARENA
COMPREHENSIVE DIGITAL MARKETING APPROACH
e-Commerce
Reach via
Brand videos,
Portals & Vortals
Online Ads
Media Buying
Google Adwords
Social adsFB & YT
Media ads
Innovativecampaigns
End-to-end campaign management
Interactive Apps& Games
Web/Mobile/FB
Cross-platform games and apps
Conceptualize, design & develop
Custom games for unique gamification
Social platform development
Websites, SEO
Corporate brand sites
E-commerce development
social-search
photo-shoots
Social Media
Marketing
Community management
Content creation & propagation
Comment marketing
Corporateblogging
Viral campaigns
Digital PR
Content
Perception management
Brandpromotion
Celebrity engagement
Digital meetups& events
Strategic collaborations
SOME OF OUR WEBSITES
www.ishanmishra.in
www.codershood.com
SKINCAREBYALANA.com Daily Unsigned–
E-Commerce Site
SOME OF OUR COMMUNITIES
www.ArthaYantra.com SkincareByAlana
NANDU BHAIYA MP BJP
OUR CLIENTS
OUR CLIENTS
We make your brand stronger
http://www.ishantech.in
https://www.facebook.com/IshanConsult
https://twitter.com/IshanConsult
+91-7869507188
f
t
M
