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CASE STUDYSuccessful Ad Types
HOVER ADS AND CROSS PROMOTION-
THE 60% RULEApp developers are talking about growth. They want users, and more active users. The Growth of users through various acquisition methods is the main goal amongst app developers. Some buy users through methods of acquisition, paid or social. Some do it through internal Cross promotion of apps, which is usually free, since its their own users.
Many app developers have multiple apps in their catalogue and cross app promotion is viable and a tool that can help and manage KPI’s.
BACKGROUND
Some of justAd’s customer’s include top app developers. Their feedback and main KPI’s include the growth of the apps, and since they have multiple apps, the concept of cross promotion is often brought in. Using hover ads over the game to promote other games or apps.
SOLUTION
There are many ways that you can create successful cross promotional ads for your app. The format of ads chosen was ‘Hover ads’ because we have seen them to be extremely e�cient and successful as a viable tool. Hover ads are transparent so they do not disturb the users who are using the app. They have small character icons at the bottom (or top) of the games or apps that Challenge.
To increase downloads of game apps with the use of rich media cross promotional ads. This must be achieved without losing existing users.
Tsvika Vagman, CRO at justAd says:
“The client came to us wanting to incorporate rich media into their marketing and cross promotion strategy. Knowing that mobile rich media works very well within apps, we o�ered a new immersed ad unite custom for this that we call Hovers. They could run within their games. The results have been staggering!”
With downloads as �nal result, its very important to make sure that the user is being engaged in a pro-active way and increase the desired result instead of distracting the user from the end goal.
The ads are clickable at any point on the screen and also have an ‘x’ so that
users can remove the ads displayed.
The ads run within the app developers platform.
Cross promotion is highly targeted environment since the message goes to people with high interest and intent to buy more of the same content the consume. Another factor is that hover mobile rich media units in gaming apps are the gaming publishers native ads, and therefore highly immersed in the app visual content.
RESULTS
Results depending on creatives. We can establish when the cross promotion will appear. Then understand where they appear (are they native, or part of the experience of the app, or game.
Only, then we can show you results like these, that we have seen with other clients and partners:
The Native and Rich Media ads, when used in cross promotion had the following results:
CTR range: 20 - 60%
Completed Views: More than 50%
Dwell times: More than 30 seconds
“The client came to us
wanting to incorporate rich
media into their marketing
and cross promotion
strategy. Knowing that
mobile rich media works
very well within apps, we
o�ered a new immersed ad
unite custom for this that
we call Hovers. They could
run within their games.
The results have been
staggering!”
Tsvika Vagman, CRO at justAd
App developers are talking about growth. They want users, and more active users. The Growth of users through various acquisition methods is the main goal amongst app developers. Some buy users through methods of acquisition, paid or social. Some do it through internal Cross promotion of apps, which is usually free, since its their own users.
Many app developers have multiple apps in their catalogue and cross app promotion is viable and a tool that can help and manage KPI’s.
BACKGROUND
Some of justAd’s customer’s include top app developers. Their feedback and main KPI’s include the growth of the apps, and since they have multiple apps, the concept of cross promotion is often brought in. Using hover ads over the game to promote other games or apps.
SOLUTION
There are many ways that you can create successful cross promotional ads for your app. The format of ads chosen was ‘Hover ads’ because we have seen them to be extremely e�cient and successful as a viable tool. Hover ads are transparent so they do not disturb the users who are using the app. They have small character icons at the bottom (or top) of the games or apps that Challenge.
To increase downloads of game apps with the use of rich media cross promotional ads. This must be achieved without losing existing users.
Tsvika Vagman, CRO at justAd says:
“The client came to us wanting to incorporate rich media into their marketing and cross promotion strategy. Knowing that mobile rich media works very well within apps, we o�ered a new immersed ad unite custom for this that we call Hovers. They could run within their games. The results have been staggering!”
With downloads as �nal result, its very important to make sure that the user is being engaged in a pro-active way and increase the desired result instead of distracting the user from the end goal.
The ads are clickable at any point on the screen and also have an ‘x’ so that
users can remove the ads displayed.
The ads run within the app developers platform.
Cross promotion is highly targeted environment since the message goes to people with high interest and intent to buy more of the same content the consume. Another factor is that hover mobile rich media units in gaming apps are the gaming publishers native ads, and therefore highly immersed in the app visual content.
RESULTS
Results depending on creatives. We can establish when the cross promotion will appear. Then understand where they appear (are they native, or part of the experience of the app, or game.
Only, then we can show you results like these, that we have seen with other clients and partners:
The Native and Rich Media ads, when used in cross promotion had the following results:
CTR range: 20 - 60%
Completed Views: More than 50%
Dwell times: More than 30 seconds
[email protected]+972-3-5102845
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ABOUT JUSTAD
Founded in 2009, justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certi�cation nor testing.justAd Studio, the company’s ad production platform for the creation of IAB standard and bespoke ad units, is being used by hundreds of advertising professionals around the world – from DSPs, mobile ad networks and full service agencies to SSPs, mobile publishers and web publishers. In 2014 alone, customers created more than 200 ad campaigns using justAd Studio – 80% of those were totally self-serviced.Headquarters in Tel Aviv, with a sales o�ce in NYC, justAd serves clients across �ve continents in over 30 countries, generating hundreds of millions of ad impressions a month.
