19

JustWiFi - polish mobile and WiFi ad network

Embed Size (px)

Citation preview

Page 1: JustWiFi - polish mobile and WiFi ad network
Page 2: JustWiFi - polish mobile and WiFi ad network

MVNO  

Leader  in  marke/ng  technology,    context  ads  networks,  content  

marke/ng.Leads  genera/on  agency

Email  marke/ng,  data  base  marke/ng  innovators

Taxi  ordering  plaAorm

Mobile  OperatorWIFI  based  adver/sing

Page 3: JustWiFi - polish mobile and WiFi ad network

What  is  JustWIFI  

JustWIFI  is  an  adver/sing  plaAorm  based  on  public  WiFi.    

Each  days  we  reach  thousands  of  mobile  users  in  different  public  places.

Page 4: JustWiFi - polish mobile and WiFi ad network

We  give  away  free  WIFI  in  exchange  for  user’s  aJen/on

Customer  connects  to  WIFI  in  public  place

She  interacts  with    adver/sing  content…

…  and  receives  access  to    free  WIFI.

13.27

Ustawienia

Wi-Fi

Wybierz sieć...

Inna...

Airport WIFI

EN WITAJ ENWITAJ

Page 5: JustWiFi - polish mobile and WiFi ad network

JustWIFI  is  growing  rapidly  

1  000  000+  CONNECTIONS  

380.000+  UNIQUE  DEVICES  

100  min  AVERAGE  SESSION  TIME      

*  Aktualnie  miesięcznie  /  I  2016

94%UŻYTKOWNIKÓW  

MOBILNYCH

Page 6: JustWiFi - polish mobile and WiFi ad network

JustWIFI  provides  connec/vity  in  various  public  places  

FITNESS  CLUBS

129

CAFES  AND  BARS

CITY  SQUARES

111 37

HOTELS

27

ENTERTAINMENT

12

AIRPORTSSHOPPING  MALS

7

TRANSPORT

25360

83%  OF  CONNECTIONS

Page 7: JustWiFi - polish mobile and WiFi ad network

JustWIFI  can  precisely  target  marketing  campaigns  

GeolocaMon

Demographics

Profiles

Languages

Keywords

Devices

Page 8: JustWiFi - polish mobile and WiFi ad network

We  share  data  to  understand  customers/  users  of  the  network

Vis/ed  websites

Devices

Usage  in  /me

Demographics

Page 9: JustWiFi - polish mobile and WiFi ad network

Why  JUSTWIFI  is  a  unique  touchpoint?

We  analyze  and  leverage  user’s  inten/ons.

We  deliver  content  strictly  adjusted  

to  the  context  of  usage.

Unique  opportunity  to  effec/vely  interact  with  

customers.

We’re  building  profiles  of  our  customers  based    on  real  life  ac/ons.

Inten/ons Context Engagement Profiles

Page 10: JustWiFi - polish mobile and WiFi ad network

EXTREME ENGAGEMENT

100%  engagement  

Exclusivity

Impacts  brand  awareness

Full  screen  

Ad  before  connecMon  

Cost  per  engagement  

Page 11: JustWiFi - polish mobile and WiFi ad network

NIE DZIĘKUJE, CHCĘ INTERNET

USER’S CHOICE

100%  views  

Impacts  brand  awareness

Full  screen  with  skip  opMon  

Ad  before  connecMon  

Cost  per  impression  

Page 12: JustWiFi - polish mobile and WiFi ad network

Impact  brand  awareness

Flat  fee  

Always  visible  

MulMple  contact  with  ad  

Insession  ad

ALWAYS WITH YOUMODEL  

Page 13: JustWiFi - polish mobile and WiFi ad network

Case  studies

Page 14: JustWiFi - polish mobile and WiFi ad network

AllegroBranding  campaing  proving  that  everything  you  need  can  be  found  at  Allegro.pl

24.4%  CTR

BUTY  NICZEGO  GOOGLE  

FACEBOOK  ALLEGRO  SZCZĘŚCIA  INTERNETU  MIŁOŚCI  SPOKOJU  ROWERU

8,7%  7,8%  6,1%  5,0%  4,0%  3,6%  2,6%  1,4%  1,3%  1,2%  

 

27.088  INTERACTIONS  WITH  THE  AD

110.941  ADS  CONTACTS

Page 15: JustWiFi - polish mobile and WiFi ad network

NC+

OF  USERS  WHO  SAW  THE  AD  RESPONDED  TO  THE  QUESTION  

46% 73%OF  USERS  WHO  ANSWERED  THE  QUESTION  LANDED  ON  NC+  LANDING  PAGE,  

43.000+  ADS  CONTACTS

14.776  CLICKS  TO  NC+

34.2%  CTR

86%  %  MOBILE

Page 16: JustWiFi - polish mobile and WiFi ad network

RedBullCampaing  promo/ng  RedBull  among  „White  Collars”  during  working  hours.  The  campaign  took  place  on  the  airport,  lunch  places,  and  transporta/on  hubs.

10  days  TIME

50.000  CLICKS  TO  REDULL  WEBSITE

89%  %  MOBILE

Page 17: JustWiFi - polish mobile and WiFi ad network

SamsungCampaign  promo/ng  Samsung  Galaxy  S6  among  users  of  previous  Samsung  Galaxy  headphones’  users.  Aker  clicking  the  ad  user  was  redirected  to  the  LP.

15  ci/es  /  41  loca/ons  REACH

25%  CTR

42.000  ADS  CONTACTS

85,5%  %  MOBILE

Page 18: JustWiFi - polish mobile and WiFi ad network

LENOVOCampaing  promo/ng  RedBull  among  „White  Collars”  during  working  hours.  The  campaign  took  place  on  the  airport,  lunch  places,  and  transporta/on  hubs.

10  days  TIME

32,000  AD  CONTACTS

89%  %  MOBILE

15,475  ANSWERS

11,402  CLICKS  TO  LENOVO

35,6%  CTR

Page 19: JustWiFi - polish mobile and WiFi ad network

Thank  You