Reaching the Primary tab is easy; if you really want to…

Email Marketing Tips

Being an Email Marketer in India, does the Gmail tab division bother you much?

If YES, join us in our experimental approach. Turning on the trial and error method, we are sharing a few insights on Gmail primary tab placement.

Replacing the general newsletter content with a single gif image

• Unlike a custom template that houses both text content and image, a gif image can help showcase your entire content within a single image screen.

• Your reader will not have to spend much time going through the content or even doesn’t have to search for the call to action button.

You can have all encapsulated in the gif mailer.

Going text friendly

• Skip the images. Simple and clear!

• A recent analysis of Gmail’s behavior denotes that the chances of your mailer hitting the spam box increases if you have an image-text balanced content.

Having troubles moving into a complete gif mailer?

Shift to a text based mailer and increase your chances of reaching the Primary tab.

But does the placement of your mailer in the Primary tab really make a difference in the present scenario?

Find out the answer here: Is the Gmail Primary tab a real concern?

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