DATASPHERE:CULTURES IN THE

THE NEED FOR A PARADIGM SHIFT

PROF. DR. LUIZ GUILHERME ANTUNES(LULI RADFAHRER)

ESCOLA DE COMUNICAÇÕES E ARTES UNIVERSIDADE DE SÃO PAULO

“IT BECAME CLEAR THAT FUTURE SHOCKIS NO LONGER A DISTANTLY POTENTIAL DANGER,

BUT A REAL SICKNESS FROM WHICHINCREASINGLY LARGE NUMBERS ALREADY SUFFER.

THIS PSYCHO-BIOLOGICAL CONDITION CAN BE DESCRIBED IN MEDICAL AND PSYCHIATRIC TERMS.

IT IS THE DISEASE OF CHANGE.”

— ALVIN TOFFLER, 1970

VIDEO LINK: WELCOME TO THE ANTHROPOCENE

DATASPHERE THE INVISIBLE LANDSCAPE

VIDEO LINK: NASA'S BLACK MARBLE

VIDEO LINK: FLIGHT PATTERNS (COLOR)

ONEWE ARE BECOMING

WITH THE FLOW OF DATA THAT SURROUND US.

VIDEO LINK: A DAY ON THE LONDON UNDERGROUND

VIDEO LINK: OYSTER CARD TOUCHES

THE DATASPHERECHANGES THE NATURE OF IDENTITY, PRIVACY,

SECURITY, CULTURE, EDUCATION, CIVIC ENGAGEMENT AND ENTREPRENEURSHIP.

THE FUSIONDOESN’T NEED TO BE PHYSICAL,

AS LONG IT IS FUNCTIONAL.

SMART MACHINESINTELLIGENT AGENTS

CHANGING KNOWLEDGE, LAW, HEALTHCARE,

PROBLEMS:NEW

TECHNOLOGY IS NOT OPPRESSIVE, MULTIPLE DEMANDS ARE.

POISONINGFILTER BUBBLE

MALICIOUS LINKS WITH HIGH PAGE RANK

HARDWAREMALICIOUS

EMBEDDED MALWARE AND BACKDOORS

RANSOMWAREDATA HIJACKING

MININGBOTNET

USING YOUR MACHINE TO MINE BITCOINS

CRIMETRANSNATIONAL

RECRUITING, ADVERTISING,DONATIONS, TRANSFERS

CYBERTERRORISMSTATE-SPONSORED

ARMIES OF WELL-PAID HACKERS

SURVEILLANCE:STATE-SPONSORED

BLOCKING, REDIRECTING, FILTERING, OUTSOURCING, MERCENARIES

COMMUNISMSOUNDS LIKE

FREEDOM THROUGH WORK,EVERYTHING IS FREE AND COMMUNAL.

TAYLORISM.BUT IT IS MORE LIKE DIGITAL

BASED IN MAXIMISING EFFICIENCY, STANDARDISING AND CREATING

ROUTINES, TOOLS AND TECHNIQUES.

DARWINISMDIGITAL

IS SO 19th CENTURY…

60sWARHOL, McLUHAN AND LEARY ARE SO

TWO DIED BEFORE THE WEB,ONE IN ITS BEGINNING.

BELONGWHAT IS ON THE CLOUD DOESN’T

TO YOU

WORKEDHOW LONG HAVE YOU

FOR FACEBOOK TODAY?

IDEOLOGYCODE IS

HARDER TO PERCEIVE, UNDERSTAND AND RESIST.

DATACRACYBEYOND DEMOCRACY

ME VS. WE GENERATIONAWARE OF THE MULTITUDE OF NETWORKS

THAT EMBRACE THE PLANET.

VIDEO LINK: FUNK OSTENTAÇÃO

FEEDBACK ECONOMYDYNAMIC LOOPS BETWEEN CUSTOMERS AND CORPORATIONS, PARTNERS AND PROVIDERS,

CITIZENS AND GOVERNMENTS.

SAVE THE WORLDDATA CAN’T

AT LEAST NOT ON ITS OWN.

RADICALTHE NEED FOR

TRANSPARENCY

ETHICS, CONDUCTTHE NEED FOR NEW DATA

AND RIGHTS

DATABASES & ANALYTICS:THE NEW SIGN POSTS

WHETHER WE USE THEM AS ORIENTATION OR SUPPORT DEPENDS

ON OUR STATE OF INTOXICATION.

DATACRACY:DEMOCRACY IS A FINE REGIME,

BUT IT IS VULNERABLE TO MANIPULATION.

DATACRACY:DEMOCRACY, PLUTOCRACY OR TECHNOCRACY?

TECHNOLOGY AND PUBLIC-SPIRITEDNESS WILL DECIDE WHICH OUTCOME WINS

DIGITAL POLITICSWE NEED MPs WHO CAN CODE

WHAT TO DO?GOVERNMENTS: COMMIT TO OPEN UP DATA.

CITIZENS, INDUSTRY AND DEVELOPERS: USE THE DATA, DEMONSTRATING THAT THERE’S NOT ONLY

DEMAND, BUT ALSO SKILL TO PUT IT TO WORK.

EDUCATION INSTITUTIONS: PREPARE AND BE PREPARED TO ENGAGE IN NEW LITERACIES

MEDIA: KNOW THE ANTI-DISCIPLINARY CONTEXT.

EXPONENTIALTHE RATE OF CHANGE IS

THANK YOULULI@LULI.COM.BR

BIT.LY/LULI-CID

BIBLIOGRAPHY:

NOT ESSENTIAL, BUT IMPORTANT.

• ABOUJAOUDE, ELIAS. VIRTUALLY YOU: THE DANGEROUS POWERS OF THE E-PERSONALITY.

• BARABÁSI, ALBERT-LASZLÓ. LINKED: THE NEW SCIENCE OF NETWORKS.

• BENKLER, YOCHAI. THE WEALTH OF NETWORKS: HOW SOCIAL PRODUCTION TRANSFORMS MARKETS AND FREEDOM.

• BLACKMORE, SUSAN. THE MEME MACHINE.

• BOYD, DANAH. IT'S COMPLICATED: THE SOCIAL LIVES OF NETWORKED TEENS.

• BURROWS, MATHEW. THE FUTURE, DECLASSIFIED: MEGATRENDS THAT WILL UNDO THE WORLD UNLESS WE TAKE ACTION.

• CSIKSZENTMIHALY, M. FLOW: THE PSYCHOLOGY OF OPTIMAL EXPERIENCE.

• DUNBAR, ROBIN. HOW MANY FRIENDS DOES ONE PERSON NEED? DUNBAR’S NUMBER AND OTHER EVOLUTIONARY QUIRKS.

• FRANKLIN, D., ANDREWS, JOHN. MEGACHANGE: THE WORLD IN 2050.

• GLEICK, JAMES. THE INFORMATION: HISTORY, THEORY, FLOOD.

• HOWARD, ALEX. DATA FOR THE PUBLIC GOOD.

• JOHNSON, CLAY. THE INFORMATION DIET: A CASE FOR CONSCIOUS CONSUMPTION.

• KAHNEMAN, DANIEL. THINKING, FAST AND SLOW.

• KEEN, ANDREW. THE INTERNET IS NOT THE ANSWER.

• KELLY, KEVIN. WHAT TECHNOLOGY WANTS.

• KUMAR, T. M. VINOD. E-GOVERNANCE FOR SMART CITIES.

• LANIER, JARON. WHO OWNS THE FUTURE?

• LATOUR, BRUNO. REASSEMBLING THE SOCIAL: AN INTRODUCTION TO ACTOR-NETWORK-THEORY.

• MAYER-SCHÖNBERGER, VIKTOR. BIG DATA: A REVOLUTION THAT WILL TRANSFORM HOW WE LIVE, WORK, AND THINK.

• MOROZOV, EVGENY. TO SAVE EVERYTHING, CLICK HERE: THE FOLLY OF TECHNOLOGICAL SOLUTIONISM.

• NAPOLEONI, LORETTA. THE ISLAMIST PHOENIX: THE ISLAMIC STATE AND THE REDRAWING OF THE MIDDLE EAST.

• PARISER, ELI. THE FILTER BUBBLE.

• PIKETTY, THOMAS. CAPITAL IN THE TWENTY-FIRST CENTURY.

• RUSHKOFF, DOUGLAS. PRESENT SHOCK: WHEN EVERYTHING HAPPENS NOW.

• SCHWARTZ, BARRY. THE PARADOX OF CHOICE: WHY MORE IS LESS.

• SUROWIECKI, JAMES. THE WISDOM OF CROWDS.

• TENNER, EDWARD. WHY THINGS BITE BACK: TECHNOLOGY AND THE REVENGE OF UNINTENDED CONSEQUENCES.

• THOMPSON, CLIVE. SMARTER THAN YOU THINK: HOW TECHNOLOGY IS CHANGING OUR MINDS FOR THE BETTER.

• TIMBERG, SCOTT. CULTURE CRASH: THE KILLING OF THE CREATIVE CLASS.

• TOFFLER, ALVIN. FUTURE SHOCK.

• TURKLE, SHERRY. ALONE TOGETHER: WHY WE EXPECT MORE FROM TECHNOLOGY AND LESS FROM EACH OTHER.

• VITALE, CHRISTOPHER. NETWORKOLOGIES: A PHILOSOPHY OF NETWORKS FOR A HYPERCONNECTED AGE.

• WEINBERGER, DAVID. TOO BIG TO KNOW: RETHINKING KNOWLEDGE.

• WEINBERGER, DAVID. EVERYTHING IS MISCELLANEOUS: THE POWER OF THE NEW DIGITAL DISORDER.

• WHITEHEAD, NEIL L., WESCH, MICHAEL. HUMAN NO MORE: DIGITAL SUBJECTIVITIES, UNHUMAN SUBJECTS, AND THE END OF ANTHROPOLOGY.

• WINOGRAD, TERRY, FLORES, FERNANDO. UNDERSTANDING COMPUTERS AND COGNITION: A NEW FOUNDATION FOR DESIGN.

• WOLFRAM, STEPHEN. A NEW KIND OF SCIENCE.

• WRIGHT, ROBERT. NONZERO: THE LOGIC OF HUMAN DESTINY.

• WU, TIM. THE MASTER SWITCH: THE RISE AND FALL OF INFORMATION EMPIRES.

• ZITTRAIN, JONATHAN. THE FUTURE OF THE INTERNET. AND HOW TO STOP IT.