AFRICArsquos Leadingsocial marketplace

CRISTOBAL ALONSOCEOChairman of the BoardApril 2015

WHAT IS MOBOFREECOM

MULTI DEVICE OPTIMALCUSTOMER EXPERIENCE

(MOBILE FOCUS)USERrsquoS FEEDBACK

AND RATINGS

STRONG ANALYTICS AND TARGETING

MESSAGING WITHIN THE PLATFORM

FLEXIBILITY AND LOCALIZATION

QUALITY AND TRUST

MOBOFREECOM is a social marketplace allowing people to buy sell and swap products with other trusted people

Mobofreecom aims to be the of Africa

COMPANY BACKGROUND

MARKETS Leaders in Nigeria and Uganda Also present in GH TZ and ZWThe Company enjoys exponential growth of customer base with close to 4rsquo000rsquo000 registered users amp more than 500000 Classifieds in Nigeria alone

20 employees in Lithuania and Nigeria

MOBOFREE KEY METRICS IN AFRICA

4 MREGISTERED

USERSUp to 50 M

PAGE VIEWS PER

MONTH

5 MMESSAGES

PERMONTHLOGOS ABUJA

RIVERS DELTAKADUNA

TOP 5 NG STATES

6 KMONTHLY

NEWSELLERS

12 MIN

SPENT ON WEBSITEPER DAYUGANDAZIMBABWE

GHANA

OTHER COUNTRIESUp to 70 K

NEW MONTHLY

CLASSIFIEDS

81

19 lt18

18-2324-3334-43gt44

AGE

MOBOFREECOM IN NIGERIA

2 M

ACTIVE LISTINGS

MONTHLY ACTIVE USERS8

119 lt18

18-2324-3334-43gt44

AGE

500 000

WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS

Security and safety is a must (we invest on it)

Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands

Mass Market - You canrsquot ignore the feature phone and Blackberry

Mobile is the future but provide rich experience across devices

While monetization is important but only right user experience will see users returning

Brands evolution to effectively leverage the mobile channel

Online canrsquot live without offline

HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE

THE RIGHT INTENTION

Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong

SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES

Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user

80 of population is still on feature phones Blackberries etc Donrsquot ignore them

RICH EXPERIENCE ACROSS ALL DEVICES

ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

WHAT IS MOBOFREECOM

MULTI DEVICE OPTIMALCUSTOMER EXPERIENCE

(MOBILE FOCUS)USERrsquoS FEEDBACK

AND RATINGS

STRONG ANALYTICS AND TARGETING

MESSAGING WITHIN THE PLATFORM

FLEXIBILITY AND LOCALIZATION

QUALITY AND TRUST

MOBOFREECOM is a social marketplace allowing people to buy sell and swap products with other trusted people

Mobofreecom aims to be the of Africa

COMPANY BACKGROUND

MARKETS Leaders in Nigeria and Uganda Also present in GH TZ and ZWThe Company enjoys exponential growth of customer base with close to 4rsquo000rsquo000 registered users amp more than 500000 Classifieds in Nigeria alone

20 employees in Lithuania and Nigeria

MOBOFREE KEY METRICS IN AFRICA

4 MREGISTERED

USERSUp to 50 M

PAGE VIEWS PER

MONTH

5 MMESSAGES

PERMONTHLOGOS ABUJA

RIVERS DELTAKADUNA

TOP 5 NG STATES

6 KMONTHLY

NEWSELLERS

12 MIN

SPENT ON WEBSITEPER DAYUGANDAZIMBABWE

GHANA

OTHER COUNTRIESUp to 70 K

NEW MONTHLY

CLASSIFIEDS

81

19 lt18

18-2324-3334-43gt44

AGE

MOBOFREECOM IN NIGERIA

2 M

ACTIVE LISTINGS

MONTHLY ACTIVE USERS8

119 lt18

18-2324-3334-43gt44

AGE

500 000

WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS

Security and safety is a must (we invest on it)

Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands

Mass Market - You canrsquot ignore the feature phone and Blackberry

Mobile is the future but provide rich experience across devices

While monetization is important but only right user experience will see users returning

Brands evolution to effectively leverage the mobile channel

Online canrsquot live without offline

HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE

THE RIGHT INTENTION

Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong

SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES

Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user

80 of population is still on feature phones Blackberries etc Donrsquot ignore them

RICH EXPERIENCE ACROSS ALL DEVICES

ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

COMPANY BACKGROUND

MARKETS Leaders in Nigeria and Uganda Also present in GH TZ and ZWThe Company enjoys exponential growth of customer base with close to 4rsquo000rsquo000 registered users amp more than 500000 Classifieds in Nigeria alone

20 employees in Lithuania and Nigeria

MOBOFREE KEY METRICS IN AFRICA

4 MREGISTERED

USERSUp to 50 M

PAGE VIEWS PER

MONTH

5 MMESSAGES

PERMONTHLOGOS ABUJA

RIVERS DELTAKADUNA

TOP 5 NG STATES

6 KMONTHLY

NEWSELLERS

12 MIN

SPENT ON WEBSITEPER DAYUGANDAZIMBABWE

GHANA

OTHER COUNTRIESUp to 70 K

NEW MONTHLY

CLASSIFIEDS

81

19 lt18

18-2324-3334-43gt44

AGE

MOBOFREECOM IN NIGERIA

2 M

ACTIVE LISTINGS

MONTHLY ACTIVE USERS8

119 lt18

18-2324-3334-43gt44

AGE

500 000

WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS

Security and safety is a must (we invest on it)

Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands

Mass Market - You canrsquot ignore the feature phone and Blackberry

Mobile is the future but provide rich experience across devices

While monetization is important but only right user experience will see users returning

Brands evolution to effectively leverage the mobile channel

Online canrsquot live without offline

HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE

THE RIGHT INTENTION

Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong

SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES

Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user

80 of population is still on feature phones Blackberries etc Donrsquot ignore them

RICH EXPERIENCE ACROSS ALL DEVICES

ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

MOBOFREE KEY METRICS IN AFRICA

4 MREGISTERED

USERSUp to 50 M

PAGE VIEWS PER

MONTH

5 MMESSAGES

PERMONTHLOGOS ABUJA

RIVERS DELTAKADUNA

TOP 5 NG STATES

6 KMONTHLY

NEWSELLERS

12 MIN

SPENT ON WEBSITEPER DAYUGANDAZIMBABWE

GHANA

OTHER COUNTRIESUp to 70 K

NEW MONTHLY

CLASSIFIEDS

81

19 lt18

18-2324-3334-43gt44

AGE

MOBOFREECOM IN NIGERIA

2 M

ACTIVE LISTINGS

MONTHLY ACTIVE USERS8

119 lt18

18-2324-3334-43gt44

AGE

500 000

WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS

Security and safety is a must (we invest on it)

Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands

Mass Market - You canrsquot ignore the feature phone and Blackberry

Mobile is the future but provide rich experience across devices

While monetization is important but only right user experience will see users returning

Brands evolution to effectively leverage the mobile channel

Online canrsquot live without offline

HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE

THE RIGHT INTENTION

Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong

SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES

Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user

80 of population is still on feature phones Blackberries etc Donrsquot ignore them

RICH EXPERIENCE ACROSS ALL DEVICES

ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

MOBOFREECOM IN NIGERIA

2 M

ACTIVE LISTINGS

MONTHLY ACTIVE USERS8

119 lt18

18-2324-3334-43gt44

AGE

500 000

WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS

Security and safety is a must (we invest on it)

Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands

Mass Market - You canrsquot ignore the feature phone and Blackberry

Mobile is the future but provide rich experience across devices

While monetization is important but only right user experience will see users returning

Brands evolution to effectively leverage the mobile channel

Online canrsquot live without offline

HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE

THE RIGHT INTENTION

Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong

SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES

Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user

80 of population is still on feature phones Blackberries etc Donrsquot ignore them

RICH EXPERIENCE ACROSS ALL DEVICES

ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS

Security and safety is a must (we invest on it)

Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands

Mass Market - You canrsquot ignore the feature phone and Blackberry

Mobile is the future but provide rich experience across devices

While monetization is important but only right user experience will see users returning

Brands evolution to effectively leverage the mobile channel

Online canrsquot live without offline

HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE

THE RIGHT INTENTION

Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong

SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES

Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user

80 of population is still on feature phones Blackberries etc Donrsquot ignore them

RICH EXPERIENCE ACROSS ALL DEVICES

ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE

THE RIGHT INTENTION

Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong

SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES

Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user

80 of population is still on feature phones Blackberries etc Donrsquot ignore them

RICH EXPERIENCE ACROSS ALL DEVICES

ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES

Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user

80 of population is still on feature phones Blackberries etc Donrsquot ignore them

RICH EXPERIENCE ACROSS ALL DEVICES

ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

80 of population is still on feature phones Blackberries etc Donrsquot ignore them

RICH EXPERIENCE ACROSS ALL DEVICES

ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

Ensuring high engagement instead of getting a simple click or impression

Display ads Branded games

Social ads Wall messages

Private messages

Sponsorship

ENGAGING ADVERTISING SOLUTIONS

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

UNILEVER RAMADAN CAMPAIGN

Feature phone

Web advert

Smartphone

Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location

322

Click through

rate

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

CHALLENGESAchieving high reach in population without computers

Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)

Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)

Ensuring high engagement instead of getting simple click

MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS

Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash

internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom

AFRICArsquos Leadingsocial marketplace

THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom