Nathalie Nahai

Welcome! Why Humanise The Web?

What brings you meaning?

What change do you want to make in the world?

What are your values?

How is this relevant?

Our goals as businesses

Short term profit ≠ Long term

gains

Problems with “success” right now

1. Too short-term

1. Too short-term

•  Campaign-based approach •  Tactics not strategy

•  CRO quick wins

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2. Too disconnected

2. Too disconnected

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•  ‘Users’ not ‘people’ •  No holistic approach

•  Little investment in long-term relationship

3. No bigger sense of social impact

3. No bigger sense of social impact

•  Fight for time & attention •  Disruptive engagement tactics (e.g. notifications)

•  Effects of being constantly plugged in

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Today I want us to explore a better way

What success should look like

1. Long-term

1. Long-term

•  Iterative approach based on qualified feedback •  Understanding the entire customer experience

•  Focus on UX optimisation, ethical CRO •  Ethical guidelines for product design

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2. Connected

2. Connected

•  People not users •  Holistic tracking across multiple devices and

touch points (with consenting customers)

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3. Empowering

3. Empowering

•  Enable people to more easily achieve their goals •  Neutral choice architecture

•  Default opt-out for data sharing (you own your data)

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Why are we here?

A humanised approach

Tech should serve people People shouldn’t serve tech

A humanised approach

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1  Long-term in our business vision

A humanised approach

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1  Long-term in our business vision 2  Connect with our customers as people

A humanised approach

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1  Long-term in our business vision 2  Connect with our customers as people

3  Empower them to live their ‘most possible’ life

What about our responsibility as individuals?

We need to be conscious in our actions

1. Long-term

1. Long-term

Assess how tech is impacting our:

•  Wellbeing •  Productivity

•  Relationships

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2. Connected

2. Connected

Ensure that our technology serves:

•  Intimacy •  Sex

•  Community

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3. Empowering

3. Empowering

Ensure that our technology serves:

•  Personal growth •  Individual rights

•  Collaboration •  Privacy

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It’s down to all of us

Businesses Individuals Government

Where do we start?

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Eva Pascoe Founder,

CyberSalon

“We are all in it together” Digital Futures

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Being Human: The Psychology of Your Online Self

Dr Aaron Balick Psychotherapist

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Dr Carsten Sørensen Professor of DI, LSE

The Quanitifed Self & Designing To Deceive

Chris Baraniuk Science & Tech

Journalist

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Digital Mindfulness: Creating Meaningful Digital Experiences

Dr Lawrence Ampofo Director,

Semantica Research

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The Dark Net

Jamie Bartlett Author,

The Dark Net

Robert Hudson Psychotherapist

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Yvette Luhrs Feminist

Pornographer

Martin Daubney Journalist

Sex, Apps and Porn

The goal of this conference is not just to explore stimulating ideas, but to come up with

business solutions to some of the biggest challenges we’re facing

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Thought Experiment

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Humanise The Web

Nathalie Nahai Author, Web Psychologist

I hope you enjoy the day!

Harness persuasive technology for good