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23/04/2015 www.rba.co.uk 1
New Google, New Challenges
Wednesday, 22nd April 2015Executive Research Association, Sadler’s Wells Theatre, London
Karen Blakeman, RBA
Information Services
Slides available for a short time
at http://www.rba.co.uk/as/
twitter.com/karenblakeman
http://www.linkedin.com/in/kar
enblakeman
This work is licensed under a Creative Commons Attribution-ShareAlike
www.rba.co.uk 2
Scale of EU 'right to be forgotten' rules revealed by Google http://www.dailymail.co.uk/news/article-2952260/The-scale-EU-right-forgotten-rules-revealed-Google-says-forced-delete-260-000-links-legislation-criticised-protecting-terrorists-criminals.html
17/03/2015
www.rba.co.uk 3
Spanish Newspapers Suddenly Regret Forcing Google Out Of Spain -http://uk.businessinsider.com/spanish-newspapers-have-changed-their-minds-and-are-now-begging-google-news-to-stay-2014-12
How Google News Lives On In Spain Despite Being Closed http://searchengineland.com/google-noticias-lives-google-spains-homepage-211146
17/03/2015
17/03/2015 www.rba.co.uk 4
EU accuses Google Shopping of search 'abuse' - BBC News http://www.bbc.co.uk/news/technology-32315649
17/03/2015 www.rba.co.uk 5
France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP http://searchengineland.com/france-trying-to-force-disclosure-of-google-algorithm-wants-to-regulate-serp-219243
Remember - Google knows best!
Google very kindly....
1. Goes to great lengths to personalise your results according
to your search history, contacts, location, device, phase of
the moon, the train, bus or tram you take to work and
anything else it can think of
2. Rewrites your search for you by leaving out some of your
terms and looking for weird and wonderful alternatives
3. Doesn’t bother you with everything that might be relevant
4. Changes its algorithms on a regular basis to keep you on
your toes
5. Constantly conducts experiments on you to ensure that you
don’t feel forgotten
www.rba.co.uk 617/03/2015
Google rewrites page titles
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Google's Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own http://searchengineland.com/googles-matt-cutts-look-title-match-query-190039
17/03/2015 www.rba.co.uk 8
Google Replaces A Site's URL In Search Results & Uses Its Site Name & Breadcrumb Path http://searchengineland.com/google-replaces-a-sites-url-from-the-search-results-uses-their-site-name-breadcrumb-path-219064
http://searchengineland.com/official-twitter-give-google-access-
firehose-tweets-214345
17/03/2015 www.rba.co.uk 9
www.rba.co.uk 10
Google wants to rank websites based on facts not links - 28 February 2015 -New Scientist http://www.newscientist.com/article/mg22530102.600-google-wants-to-rank-websites-based-on-facts-not-links.html
17/03/2015
http://arxiv.org/abs/1502.03519
Or maybe not....
www.rba.co.uk 11
Google: We Are Not Using Facts For Search Engine Ranking Now https://www.seroundtable.com/google-fact-ranking-not-happening-19979.html
17/03/2015
One of many wrong Quick Answers submitted to me by a
delegate at a recent conference
www.rba.co.uk 12
Many thanks to Philip Stirups for the example. About 24 hours after taking this screen shot Google corrected the error.
17/03/2015
http://googlesystem.blogspot.co.uk/2013/11/google-
knowledge-graph-gets-confused.html
www.rba.co.uk 1317/03/2015
Artificial intelligence
www.rba.co.uk 14
Artificial Intelligence machine plays video games like a pro - CBBC Newsround http://www.bbc.co.uk/newsround/31633702
Google buys UK artificial intelligence startup Deepmind for £400m http://www.theguardian.com/technology/2014/jan/27/google-acquires-uk-artificial-intelligence-startup-deepmind
Google buys two more UK artificial intelligence startupshttp://www.theguardian.com/technology/2014/oct/23/google-uk-artificial-intelligence-startups-machine-learning-dark-blue-labs-vision-factory
17/03/2015
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They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates http://searchengineland.com/fooled-us-google-no-longer-announces-major-algo-updates-217494
17/03/2015 www.rba.co.uk 16
They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates http://searchengineland.com/fooled-us-google-no-longer-announces-major-algo-updates-217494
Google personalises search based on
– location – country, town
– past search history
– past browsing activity
– your activity in other areas of Google e.g. YouTube, blogs,
images
– your activity on all your devices linked to your Google account
– what other people have clicked on for similar searches
– the device you are using
23/04/2015 www.rba.co.uk 17
Private browsing - quickest way “un-personalise”search
Chrome - New Incognito window Ctrl+Shift+N
FireFox Ctrl+Shift+P
Internet Explorer Ctrl+Shift+P
Opera Ctrl+Shift+N
Will not remove country personalisation
Not search engine specific, built into the browser
23/04/2015 18www.rba.co.uk
Google commands and search options that are still available
“..” for phrases but may be ignored by Google
Verbatim
intext:
- (minus sign) before a word to exclude pages containing it from
the search
site: e.g. site:ac.uk
filetype: e.g. filetype:pptx
intitle:
inurl:
Date restriction (doesn’t work with Verbatim)
daterange:
Also repeat search terms several times or change the
order of your search terms to get different results
17/03/2015 www.rba.co.uk 19
daterange:
Date restriction does not work with Verbatim
Use daterange: command instead
Uses Julian date format (fractions omitted)
Julian Date Converter as well as information on the format
http://aa.usno.navy.mil/data/docs/JulianDate.php/
Syntax– for example pages between June 20th and June 26th 2012
talking about the Statoil/Rosneft cooperationdaterange:2456098-2456104 Statoil Rosneft
When you have run your search apply Verbatim in the usual way
23/04/2015 www.rba.co.uk 20
What’s new in Google alternatives?
Nothing of any major significance but some have gone
Blekko bought up by IBM
Teoma now redirects to ASK
Some specialist search tools such as Scirus, TechXtra
have gone
17/03/2015 www.rba.co.uk 21
Bing/Yahoo
Yahoo uses Bing’s database, commands and ranking algorithms
Yahoo Finance still available
No advanced search screen on Bing - use commands
List at Advanced Operator Reference http://msdn.microsoft.com/en-
us/library/ff795620.aspx
filetype: site: inbody: intitle:
AND, NOT, OR parentheses for complex Boolean searches
NEAR:n where n is a number, specifies that the terms must be within that
number of words of each other and in any order
- banana NEAR:3 toffee
Date option only for US version
23/04/2015 www.rba.co.uk 22
When did Bing win
Holiday destinations
Tourist attractions
Shopping
Parts for a vintage car
People
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DuckDuckGo – http://duckduckgo.com/
Does not track, does not personalise
Results are a compilation of about 50 sources including
Wikipedia, Wolfram Alpha, Bing, and its own Web crawler
DuckDuckBot. “In partnership with Yandex”
Advanced search commands include:
inbody: intitle: filetype: [site: used to work but now ignored on
occasions]
region:cc (e.g. de) to boost a country
DuckDuckGo Syntax
http://help.duckduckgo.com/customer/portal/articles/300304
DuckDuckGo – silly name but a neat little search tool
http://www.rba.co.uk/wordpress/2011/11/07/duckduckgo-silly-name-but-
a-neat-little-search-tool/
23/04/2015 www.rba.co.uk 26
Millionshort http://millionshort.com
Million Short: unearthing information hidden in the dungeons of
Google’s results
– http://www.rba.co.uk/wordpress/2012/10/04/million-short-
unearthing-stuff-hidden-in-the-dungeons-of-googles-results/
Uses Bing API plus other sources
Great for finding specialist articles that Google buries beyond reach
Removes top 10k sites from results - can change to top million, 100k,
1k, 100
Can add sites back in, can block sites
Can “Boost!” sites so that they always appear at the top
Can use site: and filetype: commands
Country versions give different results (under Manage Settings and
Country)
23/04/2015 www.rba.co.uk 27
Yandex http://www.yandex.com/
– for filetype use mime:
diabetic retinopathy mime:pptx
– has an advanced search screen at
http://yandex.com/search/advanced
Ask http://www.ask.com/
– supports filetype: and site:
23/04/2015 www.rba.co.uk 29
Microsoft Academic Search
http://academic.research.microsoft.com/
23/04/2015 www.rba.co.uk 32
ResearchGate - http://www.researchgate.net/
23/04/2015 www.rba.co.uk 34
Twitter Search http://search.twitter.com/
Advanced Twitter search - https://twitter.com/search-advanced
23/04/2015 www.rba.co.uk 36
Use advanced Twitter search commands
23/04/2015 www.rba.co.uk 37
See also the free guide on Searching Twitter at http://www.rba.co.uk/search/TwitterSearch.shtml
Keeping up to date
SearchReSearch : http://searchresearch1.blogspot.co.uk/
Search Engine Land http://searchengineland.com/
Search Engine Watch http://searchenginewatch.com/
Search Engine Roundtable http://www.seroundtable.com/
Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/
Phil Bradley's weblog http://philbradley.typepad.com/
23/04/2015 www.rba.co.uk 43
Fact sheets
The fact sheets are available at http://www.rba.co.uk/search/
Search Strategies - Top Search Tips– http://www.rba.co.uk/search/TopSearchTips.shtml
Search Strategies - Selected Google Commands – http://www.rba.co.uk/search/SelectedGoogleCommands.shtml
Search Strategies - Google Search Tips – http://www.rba.co.uk/search/GoogleSearchTips.shtml
Search Strategies - Search Tools Summary and Comparison – http://www.rba.co.uk/search/compare.shtml
23/04/2015 www.rba.co.uk 44