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Notemango
• Company Name- Notemango internet ltd• Logo
• Contact Details- Bangalore, [email protected] +919482061765• URL - www.notemango.com• https://www.facebook.com/notemango• To connect 100 million college students and a million
colleges in India on a social network platform.• To be global social network of choice for college students
Team
• Founder Dr Balamurali RB (Equity-100%)o MBBS – Bangalore Medical College, Bangaloreo PGDM- SDMIMD Marketing & Finance, Mysoreo 3 + exp in Marketing.
o RenukaPrasad- Systems 5+ experience
• Website development at Village multimedia pvt ltd , Bangalore
• Advisors - Marketing Dept SDMIMD, Mysore• Management Trainees for product development and
Marketing.
Issues / pain point that notemango.com addresses
• Pain point Colleges conduct events (college fest, sport meet, convocation, alumni
meet etc) , publish (magazine, newsletter, slam book, journals etc) ,lots of images and videos generated, but find difficult to communicate to all colleges as there is no dedicated platform to share
Currently – people communicate to others through phone & facebook with limited reach and disorganised. Notemango wants to organise college activities on single platform.
• Notemango.com is a exclusive platform for college students and colleges to share events, magazine, images and videos across colleges and friends in India
Notemango.com overview
• Notemango.com exclusive platform which connect all college
students and colleges with respect to their course across India on a
single page of expression.
• Leader board- Ranks the users among their similar course users in
India on the points they get on like, share and follow for their post.
• Ranks users as most happening profile of the week, month and year
in India
• Platform for users to get recognized in colleges
Colleges and students can create & share
• Events- College festivals, Sports Activities, Fresher’s Day, Convocation, Foundation Day, Conference, Alumni Meet, Send off, Workshop etc
• Magazine- College Magazine, Newsletter, Journals, Slam book, Academic materials, novels, short stories etc
• Images- College activities, photography, Arts etc
• Videos- College activities videos, batch videos, creative videos etc
• Exciting Leader board
Business Model
• Internet advertisement model-
by brands, businesses, colleges and apps
Ex- Even Local businesses can post their ads to specific local target audiences(restaurants, apparels,
cosmetics, gadgets, service providers etc)
• Subscription Model
Businesses and Colleges for customer engagement
• Rewards Model
The points students collect by their post can be redeemed with coupons from brands which increases
the footfalls for business, product launches linked with most happening profiles and brand promotion.
Market opportunity• Around 100 million students are there in colleges in India• Over a million colleges in India
Market potential-
India100 million * Rs 100 INR from internet ads = 10 billion INR1 million colleges * Rs 1000 INR for subscription = 1 Billion INR Total = 11 billion INR
USA- After 3 years30 million * 5 USD from internet ads = 150 million USD
Traction
• Beta version of website notemango.com is live from 2015
• 3000 plus registered Users In 1 Month
• Leader board feature is added recently
• 5 management trainees would be doing summer internship project in
product development and Marketing.
• Aim to get 1 million registered user by the mid of 2016
• 5 million users by end of 2017
• 25 million users by end of 2018
• Expansion into other countries in early 2017
CompetitorsThese are the website which targets colleges and students
Functionspace.com - social media for science
Indiacollegesearch.com - college information
Campusdiaries.com - campus projects
Campusnucleus.com- events
Thecollegefever.com - events
DifferentiatorFor Colleges and Students
• This platform brings similar course students across India on single page to share events, magazine, images and
videos.(Ex Kanyakumari engineering college event, magazine, images and videos can be seen by Kashmiri
engineering college students and also all engineering students simultaneously. Same applies to other 100
courses in India MBBS, BSc, LLB etc)
• Leader board- Unique concept to have most happening profile for the week, month and year- stand out among
the crowd opportunity. Creates competition and regular engagement
• Points can be redeemed with coupons.
• Helps college brand building
• Creates a digital database of events, magazine ,images and videos to carry forward in their life.
For Brands• A platform for product launches
• New customer acquisition and customer engagement through coupons for leader board points
Win - Win situation for users and Brands
FinancialsYear 2018 2019 2020
Revenues Cr INR 25 50 100
Expenses 15 25 40
EBITA 10 25 60
Net profit 6 15 36
Fund Required- US$300KFund Utilization This fund would last for 18 monthsTarget- 2.5 Million users
• Hiring - 40% of total fund Coders & Marketing professionals
• Product development & Maintenance - 20% of total fund App development and regular updates on the website
• Marketing – 40% of fund
Valuation & Funding
• This investment of US$300kwill last us for 18 months. With
this, we will be able to get to >2.5 million users.
• Valuation for this round – 1.25million USD
Current Equity
• Founder • Dr Balamurali RB- 100%• Investment till date- US$10k
Exit Options
• By IPO• M&A