OK, We’re Mobile. Now what?

Who am I?@bmkatz

Day job - Director at Sanofi, Head of End-User Experience and Innovation

Just a nutter with a blog – http://ascrewsloose.com

Host: @themobilecast podcast

3

!

If all you have is a mobile strategy you’ve already

failed!

4

Oprah Moment

5

6

7

8

9

Who Crafts the Policy?

• Legal

• Security

• IT

• Business

•Users

BYOD vs COPE

12

M.D.M.

13

EMM

• MDM

• MAM

• MIM

• MCM

• NAC

• TEM

• MEM

• WTF

15

Data

Apps

Device

Netw

ork

IAM

16

VS.

17

Scenarios

18

Small Company

• 50 ~250 employees

• No dedicated IT

• Don’t build apps (yet)

…….

20

Medium Company

• 250 ~ 5000 employees

• Some dedicated IT

• Building some apps (yet)

• Data is important

• Regulatory Issues?

…….

• Is there a need for on-premises?

• Does your staff have the bandwidth?

• Can you handle the heterogeneity of the devices?

• How many apps are you building

23

VS.

Large Enterprises

• 5000 +

• Dedicated IT

• Multiple business units

• Compliance and regulatory issues

• International

…….

• Is there a need for on-premises?

• Does your staff have the bandwidth?

• Can you handle the heterogeneity of the devices?

• How many apps are you building

• International laws (Data and device ownership)

• E-discovery

26

VS.

27

!

How do I choose an EMM vendor?

EMM Vendors• Figure out where you are and where you want to be in 3 - 5

years

• Know whether you want to be SaaS or On-Premises (Vendors may offer both)

• Look at MAM and MCM capabilities

• Look how quickly they update

• Do they offer the whole package

…….

Best Practices

• When setting up Data wipe policies, lock phone first, then wipe (reporting skyrockets)

• Invest in IAM and mobile SSO

• Use your tools to figure out what your users are using…

• Involve your users

…….

30

!

Are we mobile yet?

31

!

If all you’ve done is handed out devices and figured out how to manage them you

still aren’t mobile

32

Enablement

33

Enablement

34

#FUN Principle

!

Focus on the User Needs!

35

Apps• #FUN principle - Focus on

the user needs and their outcomes

• What are they trying to do and where

• What are the objectives

• Limit Scope

• Do they need all the functionality?

37

Katz's Axiom!

If you build a Crapplication, they

will run!