Upload
indaba-group
View
176
Download
1
Embed Size (px)
DESCRIPTION
Learn how to optimize your online store during the peak holiday shopping season. CEO of Indaba Group, Ryan Shields, provides tips and advice for reaching more shoppers, planning for and managing large traffic spikes and optimizing your ecommerce site. Check out Indaba Group's blog for more ecommerce, web development and digital marketing tips: http://www.indabagroup.com/blog.
Citation preview
Optimizing your Online Store for the Holiday Stampede
1
Your Hosts
Speakers
Angie Pascale / Dir. of Marketing
Indaba
Emily Friedberg / VP Corporate Development
LaGrangeSystems
Ryan Shields / CEO, Co-Founder
Indaba
A LITTLE ABOUT INDABA
RESPONSIVE DEVELOPMENTResponsive design is only the beginning,
we need to go beyond multi device.
RWD is not a field of Web -
It is a PROCESS
with far-reaching consequences for your business
ServicesCREATIVE
DESIGN DEVELOPMENT MARKETING & OPTIMIZATION
We design for
usability and
conversion
based on
experience &
best practice
We develop
websites with
clean, scalable
code on the
world’s leading
platforms
We we dig
deep to figure
out what makes
your customer
tick to make
you successful
Topics of Discussion
Shoppers Create & Plan Optimize
SHOPPERS
They’re coming
Indaba CTA Page
Tenzing CTA Page
$619.9 billion
NRF: Expected holiday spending in 2014
Tenzing CTA Page
Easy money, right?
YOU NEED A STORE THAT
DELIVERS
CREATEan appropriate server environment
Here’s a Handy Checklist:
OPTIMIZEusability and accessibility across all devices
WRAPPING IT ALL UP
PLAN PREPARE CREATEStreamline your
store and
remove the
unnecessary
burdens
Create a site
that is highly
usable that
converts across
multiple
devices
Plan for peak
days, allocate
enough server
capacity so
your site is up
& usable
www.indabagoup.com
Ph: 720.545.0120
Thank You