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Online marketing trends 2016
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI
Patrick Petersen, contentstrategie & vindbaarheid
Lezers scannen en maken snelle keuzes! #WOW
#relevantie
Get real. Go real.
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI
Social selling? Gun succes =
gegund worden!
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI
gegund worden!
“Content is too rationeel
(‘about what’).”
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI
(‘about what’).”
#mydigitalview2017 – Patrick Petersen
150.000+ fans, actiéve fans! Organisatie is Snel, Open..
Samen doen….
Your social personalty?
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI
Your social personalty?
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI
#mydigitalview2017 – Patrick Petersen
Duidelijke creatie en branded content-propositie 1910 barbier
(Foto: Jelle Mollema Fotografie)
“Research conducted by the Advertising
Research Foundation concluded that the
emotion of “likeability” is the measure most
predictive of whether an advertisement will
increase a brand’s sales.”
What (…) VS Why (….)
Source: Psychology Today & Descartes’ error
(Emotion and Reason)
increase a brand’s sales.”
In extreem korte video: to the point to the point
Vine & Instagram: 7-15 seconden
daarom geschikt
en Usable op veel devices