Mechanical Turk Survey ResultsPresented by OwnOut

The easiest way to sell anything

Survey conducted and produced by Rafael MarcusCo-Founder, OwnOut

OverviewWe wanted a better understanding of how moms of young children, toddlers, and infants buy and sell products online, which would help us validate the concept for our new platform, the goal of which is to improve the online buying and selling experience for new moms.

The results of the survey were extremely helpful, and the feedback on the concept was very strong so we are excited be moving forward with it at full speed! Your help and guidance are very much appreciated, so thank you all for taking your time to speak with us.

Thank you so much for your help and hope you’re excited to be part of the Beta Launch soon.

Sincerely,

Rafael & Mike

Founders of OwnOutThe easiest way to sell anything

The SurveyWho Was Interviewed:● Mom of at least one child

5 years old or younger● Living in the US● Has bought or sold

products online

Survey Questions:● Children(s) age and gender● City and State of residence● What have you sold online and what

platforms do you use to sell?● What percentage of what you sell online

was originally purchased online?● What pain points are experienced in using

these platforms?● What do you buy online and what

platforms do you use to shop?● Feedback on the OwnOut Platform

concept

Summary of ResultsSome highlights of the results are:● Average child age of those Moms surveyed = 2.9 years old● Ebay and Craigslist are tied for the most popular selling platform (63% of

Moms’ sell on both), but first choice for shopping is Amazon, by far! (83% of Moms shop on Amazon)

● Clothing is the top category for what Moms are both buying AND selling online. 81% of Moms surveyed sell clothing online, and 77% buy clothing online

● “Weird people” is the biggest pain point for Moms who selling things online (referring to using craigslist and transacting in person) - 33% gave this response

● Most Interesting product sold online: Gold Bullion

Stats: Moms & Children● Moms Interviewed: 24● Number of children 5

years old or under: 33● Number of Boys: 20

(61%)● Number of Girls: 13

(39%)● Average age: 2.9 Years

Selling Online - PlatformsWhere Moms Sell● Craigslist: 12 (63%)● Ebay: 12 (63%)● Amazon: 7 (37%)● Other: 4 (21%)Other: Etsy, Facebook Yardsales, Local version of Craigslist

*Ebay and Craigslist are the two most popular platforms for Moms to sell products on

Selling Online - ProductsWhat Moms Sell

● Clothing/Shoes: 18 (81%)● Electronics: 4 (18%)● Books: 6 (12%)● Food: 0 (0%)● Toys & Baby/Kids stuff: 12 (54%)● Movies: 2 (9%)● Furniture: 6 (27%)● Purses: 3 (13%)● Other: 7 (31%)

Other: Accessories, amusement park tickets, perfume, hearing aid equipment, car seat/stroller, home decor, video games, gold bullion, coins, teeth whitening pens

*Clothing and shoes are clear winner here (81%), with Toys & Baby/Kids stuff as the only even close to second (54%)

Selling Online - OriginOn average, about 43% of what Moms sell online was originally purchased online

Pain Points - Selling OnlinePain Points

● Being Low-balled on Craigslist: 2 (9%)● Platforms are biased towards buyers: 5

(24%)● Photo uploading/listing items: 4 (19%)● No Pain Points: 2 (9%)● Fees: 5 (24%)● “Weird people”/flakes (in person): 7

(33%)● Technical issues: 2 (9%)● Other: 5 (24%)

Other: difficulty promoting, too much competition/price war, Amazon’s weird payment schedule, low conversion rates, price setting (auction vs buy now)

*“Weird people” was a clear winner here (for good reason), with fees and favoritism towards buyers as close seconds

Shopping Online - PlatformsWhere Moms Shop● Craigslist: 2 (9%)● Ebay: 8 (36%)● Amazon: 19 (86%)● Walmart: 6 (27%)● Target: 3 (13%)● Other: 15 (68%)

Other: FYE, Tiger Direct, Macy’s, Barnes and Noble, Esty, Hordchow, Toys R Us, Children’s Place, Old Navy, Facebook, Deal Forums, Forever 21, Sears, JCPennny, Home Depot, Best Buy

*Amazon is a clear stand alone winner here. We almost feel bad for Ebay...almost

Shopping Online - ProductsWhat Moms Buy● Clothing: 17 (77%)● Electronics: 14 (63%)● Books: 8 (36%)● Food: 3 (13%)● Toys & Baby/Kid stuff: 15 (68%)● Movies: 2 (9%)● Other: 10 (45%)

Other: Sewing materials/equipment, furniture, bedding, fertilizer, vitamins, towels, jewelry, pet food, make up, dishwasher, stroller, umbrella

*Clothing is both the most sold and purchased category by Moms, and electronics is a close second in purchasing

OwnOut FeedbackWhat did Moms think about our new platform that can list your things from e-receipts and generate photos and descriptions automatically for you, all in one click?

● 96% (23 out of 24) responded positively (aka thought it was a great idea

● 91% (22 out of 24) want to be part of the Beta launch!

Conclusion - Let’s Launch!We learned SO MUCH from this process and are very grateful for those who took time to speak with us and share their experiences and feedback with us.Due to the overwhelmingly positive response for the platform and desire to be involved in the Beta launch, we are moving forward with this project and will be hopefully ready for our first batch of users in the coming month.Be on the look out for future emails, we’ll have plenty to share!

Thank You!Rafael & Mike

Please do not hesitate to contact us with any questions, suggestions, comments, or anything else. You can reach Rafael at rafael@ownout.com anytime!