Research & AnalysisDigipacks

DigiPack 1: (David Grumel – Beaurivage) David Grumel (born 8 August 1971 in Albertville is a pianist songwriter, arranger, French interpreter. It is especially known through Scent of Magnolias , used by Renault for advertising Scénic Latitude. David begins Grumel classical piano from age 6 , and 11 years he joined the first group to which he signs his first compositions. First record in 1985 with the infinitive group and since he never stopped. He also trained as an engineer, did a lot of studio, mounted a label ... A journey altogether traditional .

The image below shows both the front and the back of the fold out digipack. It consists of 4 images in the 6 part fold out pack. From first glance we can see that the pack has many conventional aspects of a digipack, the first being the spines of it, these are the small thin sections that when the cd is on its side these can be seen. Secondly is the bar code, without this the product is unsellable, it is something that is a needs must. There is also the back page witch has the track list in the centre, this is to focus the viewers eyes towards it. The colours that have been used are very pail and pastel colours even those that have been used in photos, theses colours blend well with the black and whites in the main part of the pack. The 6 panel pack is my favourite design as it allows the band to show of as much of there album as they wishand possibly can.

Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

Digipack 2: (Mumford & Sons – High No More) Mumford & Sons are a British folk rock band. The band consists of Marcus Mumford (lead vocals, guitar, drums, mandolin), Ben Lovett (vocals, keyboards, accordion, drums), Winston Marshall (vocals, banjo, guitar, resonator guitar, dobro) and Ted Dwane (vocals, string bass, drums, guitar). Mumford & Sons were formed in December 2007, emerging from West London with such artists as Laura Marling, Johnny Flynn and Noah and the Whale.

The images below show both the front and the back of the fold out digipack. It consists of 3 images in the 6 part fold out pack. There are only 3 images used on this digipack one of them being used as a background for the back of the pack. Theses images do contain the band but not as a stereotypical shot that we would see, in the front cover they are in the window of the shot that has been photographed and in the middle shot that is on the inside of the cover we see the band sat on the windows of the house that was in the first picture on the cover. There is a colour that has been continued throughout the pack, there is a white/cream colour and the blues and greens used in the shops that is also in the cd. This pack also has a pull out poster in it that is slotted into the white side of the middle part of the pack. I do like the idea of this as I feel it adds valueto the pack as many don’t have this.

Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.