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Mobile, Wearables & The Connected Customer Impact on the Future of Travel Brechtje de Leij Head of Brand NU.nl

Presentatie Sanoma Brechtje de Leij nu.nl

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Slimme nieuwe connected apparaatjes vormen een grote uitdaging voor bedrijven en marketeers. Wat is de impact van deze ontwikkelingen op de travel branche?

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  • 1. Mobile, Wearables &The Connected CustomerImpact on theFuture of TravelBrechtje de LeijHead of Brand NU.nl

2. NU.nl crossplatform 3. Mobile first3July 2014: total of1.087.503.467pageviewsUnique daily reach:2,75 million.iOS and Android both 1million unique/day.Site 1,5 million.split over platforms 4. Location-specific content 5. Time-specific content 6. Commercial use 7. The Third Wave of Mobile 8. Smartwatch 9. Smartwatch10Open2Phone 10. Google Glass 11. 24 September 2014 13 Presentation name 12. Wearables & Travel 13. Whats around 14. Hotel booking 15. Field trip redefined18 16. Guided tours 17. Realtime translation 18. (NU)Photo & travel 19. Business Models & GlassPay Per Gaze? 20. Buy now 21. Future challenge:Deliver micro-relevancy.Instantly. 22. Content as a service. 23. Questions?@[email protected]