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Sally Beauty eCommerce Welcome Emails

Sally Beauty eCommerce Welcome Emails

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Onboarding eCommerce customers into your campaign can be tricky business. Especially when dudes are subscribing to your beauty news. Sally Beauty runs a great eCommerce store and with some more personalized elements and by humanizing their email marketing they will surely increase the lifetime value of their eTail customers.

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Page 1: Sally Beauty eCommerce Welcome Emails

Sally Beauty eCommerce WelcomeEmails

Page 2: Sally Beauty eCommerce Welcome Emails

I guess I'll sign up here, only need to put my email in 2x andI get Beauty News and Special Offers? Kind of Exciting

Page 3: Sally Beauty eCommerce Welcome Emails

You could have added a little moreglamour in there. Get Beautified Luiz!!

Sweet CTA!

Page 4: Sally Beauty eCommerce Welcome Emails

I like specials, but I don't like sending unlessI know what I am getting.

What about some microcopy to let meknow what I can expect? Beautify meSally.

Page 5: Sally Beauty eCommerce Welcome Emails

Hold Your HairColor! We just met.

I'm just not ready to get so serious, do you reallyneed my first and last name?

Page 6: Sally Beauty eCommerce Welcome Emails

Submitted?!! Ahhh to What!! What Have I DoneSally? Why Not Welcome Me As a Beautiful New Customer?

Page 7: Sally Beauty eCommerce Welcome Emails

Oh Sally, How I wish youweren't just rolebased. Come On I KnowYou Have a Ton ofGorgeous Girls WorkingWith You.

Put a Face To TheEmail & Humanize

Your Marketing

Page 8: Sally Beauty eCommerce Welcome Emails

I mean it's very welldesigned but we just met....

I Wish You Would Welcome Me

Hey Dude. Thanks forsubscribing to a chickscampaign. Hope you like blondebombshells and some greatpromos. Every week you will getsome inbox action.

Page 9: Sally Beauty eCommerce Welcome Emails

Woah I didn't know I was in the Beauty Club, whats thisPro Preferred or Beauty Student stuff I'm just hearingabout.

Don't Lose Me Send Me To Social!

Page 10: Sally Beauty eCommerce Welcome Emails

All In Good Fun, Sally Runs aGreat eCommerce site

With a few minor changes they can drasticallyincrease their customer's lifetime value gettingrepeat purchases with Behavioral Email Marketing