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Client Spotlight: Samsung

Company Page and Groups

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Microsoft – 946,850 Followers Amex – 165,659 Followers

Who are the Samsung Followers?

The majority of followers have been acquired organically…

they tend to work for larger corporations…

and they are mainly members who do not work for Samsung…

…and are based in these markets.

93.4%

Company Page

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Microsoft – 946,850 Followers Amex – 165,659 Followers

Samsung has 540,745 followers on their global company page

In addition they have over 11 local company pages With over 400,000 followers in total…

©2012 LinkedIn Corporation. All Rights Reserved.

Samsung: Showcase Page Samsung Semiconductor, Inc. provides the widest range of memory, logic, storage devices and LCD/OLED panels that enable feature-rich functions in: consumer electronics, mobile devices, and computing.

Activity on LinkedIn EMEA

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Spain Italy Ireland SouthAfrica

Poland Germany turkey UAE Denmark Belgium Egypt Norway

Num

ber o

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paig

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Country

Activity of Samsung in EMEA

April 1st 2014-April 1st 2015

Germany

Galaxy Note 4 2 Campaigns 5/11/2014-30/11/2014 8/01/2015-10/01/2015 Display

300x250 Geo:

Germany Targeting:

Seniority: Manager+ AND Industry: Computer Hardware, Computer Networking Computer Software, Computer and Network Security, IT and services, Internet, Nanotechnology, Semiconductors, Telecommunications, Wireless

Landing Page: http://www.samsung.com/de/consumer/mobile-device/note-smartphone/note-smartphone/SM-P9000ZKADBT

Denmark

Galaxy Note Pro 2 Campaigns 17/03/2014-13/04/2014 Display

300x250 `160x600

14/04/2014-23/04/2014 Display

300x250 Geo:

Denmark Targeting:

ROP Landing Page:

http://www.samsung.com/dk/pro/#architect?cid=dk_banner_LinkedIn%20DK_TabPRO2014_20140316

Egypt Galaxy S5 2 Campaigns 28/04/2014-5/06/2014 Display

-300x250 5/05/2014-21/06/2014 Display

160x600 Geo:

Egypt Targeting:

ROP Landing Page:

https://www.facebook.com/SamsungEgypt/app_282185338610412

Company Page Roadblock 300x250

6/03/2014-11/04/2014 Targeting:

Company page: Samsung Electronics Italy Landing Page:

http://www.samsung.com/it/business/printinginnovation/

Display 300x250

6/03/2014-31/03/2014 Targeting:

Function: IT OR Support OR Operations OR Data Analyst OR Data Centre Manager OR EDI Specialist OR Web Designer OR Software Developer OR Computer Software

NOT Training/Intern/Unpaid Volunteer

Italy

Middle East Galaxy Tab S 15/08/2014-14/09/2014 Display 10 line items

300x250 Geo:

UAE Bahrain Oman Kuwait Qatar

Targeting: 1.) Senior+ AND company size 200+ AND Age 18-27 OR Intern OR Training OR

Volunteer OR Bachelor OR Masters 2.) Manager+ Function: sales OR Marketing OR PR

Landing Page: http://www.samsung.com/ae/consumer/mobile-phones/tablets

Poland

Samsung Tab 16/12/2014 InMail Geo:

Poland Targeting:

Manager+ Industry: aviation-and-aerospace OR automotive OR

chemicals OR machinery OR mining-metals OR oil-energy OR shipbuilding OR utilities OR textiles OR paper-forest-products OR railroad-manufacture OR electrical-and-electronic-manufacturing OR plastics OR mechanical-or-industrial-engineering OR renewables-and-environment OR glass-ceramics-and-concrete OR packaging-and-containers OR industrial-automation OR construction OR building-materials OR architecture-planning OR civil-engineering

South Africa

Galaxy S5 10/06/2014-30/06/2014 Display

300x250 Geo:

South Africa Targeting:

ROP Landing Page:

http://www.samsung.com/za/consumer/mobile-phone/mobile-phone/smart-phone/SM-G900HZBEXFA

Target Audience on LinkedIn Typical Target Audience on LinkedIn – IT Decision Makers

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• Spain – 41,118

• Italy – 54,752

• South Africa – 31,457

• UAE – 24,512

• Norway – 10,969

• Denmark – 14,235

• Germany – 45,243

• Poland – 13,825

• Turkey – 14,174

• Belgium – 23,595

• Ireland – 10,884

• Egypt – 13,426

Functional area: IT AND Manager+

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