SEO IMPORTANT QUESTIONS AND ANSWERS

1) What is SEO?

SEO means SEARCH ENGINE OPTIMIZATION and it is used for changing the position of the website or

web page in the results of search engine by using phrases or keywords.

There are two types of Search Engine Optimization:

On Page Optimization and

Off Page Optimization.

2) What is On Page Optimization?

On page optimization refers to measure the factors that can take directly within the website and

effects on your webpage or website in search results which improves the position of the search rankings.

Examples for on page optimization include HTML code, Meta tags, keyword density and keyword placement.

3) What is Off Page Optimization?

Off page optimization refers to measure the factors that if your webpage or website having any effect

listing in the normal search results. This comes under offsite which they cannot be controlled by coding on

the page or by you. Examples for the off page optimization are page rank and link popularity.

4) What is White Hat SEO?

In SEO terminology, White hat search engine optimization refers to the use of techniques,

optimization strategies, and tactics that are focused on human audience and completely follow the policies

and rules of search engine.

5) What is Black Hat SEO?

In SEO terminology, Black Hat search engine optimization refers to usage of aggressive search engine

optimization strategies, tactics, and techniques only focuses on search engines but not on audience, and they

don’t perform the guidelines of search engines.

6) What is Meta Title?

Meta title is a title tags and it is very essential in Search engine optimization and the characters of the

title should be in between 20-70, it should contain or include correct and keyword which Is most important.

Title tags tell about contents on webpage. Search engine tells the user about the information in the page

through title tags.

7) What is Meta Description?

Meta description is XHTML and HTML element which describes the page to search engines. The real

importance of the data in the Meta description has depreciated; this plays an important role in search engine

optimization rankings.

8) What is 301 Redirect?

Changing the URL of a page when the results are shown in the search engine, we suggest you to use

301 redirect server-sides. This is one of the good ways to guard the search engines and users are taken to the

correct page. The status code 301 means the page is completely moved to new location.

9) What is 404 Error?

HTTP ERROR 404 not found means that a webpage you are trying to open is not found on the server. It

comes under a client-side error which it means either moving or removing the page and not changing the URL

accordingly, or typing a URL incorrectly.

10) What is Canonical tag?

Canonical tag is a HTML element which helps webmasters from preventing duplicate content issued

by identifying clearly and definitely the canonical or recommended version of a page in web as a part of SEO.

11) What is Penguin Update?

Penguin update is launched by Google in April 2012 to catch the sites which are deemed to be

spamming when searching the results, particularly those who were obtaining networks through links or

buying links which are wontedly designed to get the best rank in Google rankings.

12) What is Hummingbird update?

Since 2001 the Hummingbird was the best and the ambitious update in the adjustments of search

algorithm in Google and the first update is “caffeine” update of 2010. Google started using humming bird

update from 2013. This is used to adjust and judge the content and it will pay more attention and

concentrate to each word in query.

13) What is Panda Update?

Google panda was first released in the year 2011 and it is used to change the ranking algorithm results

in Google. It is aimed to change the rank of the ‘thin sites and low quality sites’, and shows near higher

quality sites.

14) What is keyword Density?

Keyword density means the number of times a phrase or keyword is repeated or appears on the page

comparing with the total and other number of keywords on the page. In SEO context we can determine if a

webpage is relevant to the specified keyword or keyword phrase.

15) What is bounce rate?

Bounce rate is used to measure the number of visitors visiting or viewing only one page within your

website. Bounce rate is based on the start of the session’s page. Some visitors only view a single page and

then exit on the same page. High bounce rate indicates the landing page is not perfectly relevant to the

visitor. Low bounce rate indicates landing page provides accurate information and the keywords used in it are

very useful for the visitors.

16) What is Exit Rate?

Exit rate is the word used in the analysis of web site traffic. For all the views in a page exit rate is the

percentage for the last in the session. In financial term it also refers to cost or revenue for a fiscal period for

performing in the present time. If used in content of revenue, this refers to income expected in the following

period of a time.

17) What is Site Map?

Sitemap means if a list of pages in a website which is accessible for the users and crawlers. Site map

have to contain a page list of your website that should be indexed by search engines. It can even be in the

type of a document or in any kind of form by planning tool and web design on a web site, organized in the

hierarchical fashion.

18) What is Robot.txt?

Robot.txt commands robot search engine by restricting or allowing to pages and selected folders of

your website. This has huge impact on indexing a correct page in the results of search engine. Assure that

your website is containing robots.txt which is valid.

9) What is Landing Page?

In the proper way landing page means a web page that a visitor arrives or lands on a page. Landing

page is more common in the realm of advertising and marketing, referring a landing page in the web page is

most distinct. Landing should use to be guide or guidance for the visitor who is visiting your web page or

website towards conversion goal.

20) What is Googlebot?

Collecting the information about Webpage by using an agent called googlebot. Googlebot is also

called as spider. The work of googlebot is crawling the webpage content, URL’s, and fetching the data from

the pages.

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