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Grow your business by reaching more customers with Bing Ads
THE VALUE OF USING BING ADSSITE SEO-MIAMI-AVENTURA-FORT
LAUDERDALE
Learn how you canReach your ideal audience on the Yahoo Bing Network
Find searchers who are local, global and mobile–and spend more online
Use powerful Bing Ads features to create ads that inspire action
Take advantage of our responsive support and services
Microsoft Confidential
The Yahoo Bing NetworkBing is the search engine that brings web results together to help you spend less time searching and more time doing
The Yahoo Bing NetworkOur engaged audience spends more than the average Internet searcher1
1. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S.2. comScore Core Search (custom), December 2014.
161 millionunique searchers
5.9billionmonthly searches
31% shareof search market
The unique searchers on the Yahoo Bing Network spend 23% more than the average Internet user2
Find your audience anytime, anywhereReach a high-quality audience with ads that reach searchers across all devices
At homeTarget by location, time, demographics, age and gender, and even by device to find your perfect customer.
On the goTarget your ads to specific device operating systems and promote your closest business location so customers can easily find you.
It is now essential for small businesses to have a local search strategy
Mobile76% of smartphone searchers have used a store locator or location extension in search results to help them find and visit a local store.1 Three out of four purchases resulting from a mobile search take place in a physical store.2
Tablet81% of tablet owners use those devices for local searches.3
1. Source: Nielsen, The Digital Consumer Report, 20142. 2014 comScore "State of the U.S. Online Retail Economy in Q1 2014," May 20143. comScore, Neustar Localeze, 15 miles, Local Search Study April 2014
We spend where we live
Applicable to all types of businessesBing Ads delivers a substantial share of paid clicks by vertical
comScore qSearch (custom), US, September 2014; industry categories based on comScore classifications.
Home furnishin
gs
33%
Telecom
33%
Retail
30%
Travel (Airlines)
Lifestyles (Food)
34%
38%
Auto (Manufacturers)
Training and
education
61%
Financial services
38% 35%
Access searchers not found on Google
Yahoo is now the default search engine for Firefox, helping it to gain ground in search market shareLet’s put search where people are, instead of expecting them to come to the search box
Bing Ads has powerful features that help you target searchers
Bing Ads makes it easy to target your ideal customers — whether they’re near a specific address or on a specific device. Target searchers within a city, zip/postal code, designated market area (DMA), or a combination of targets.
Features to refine your markets
Easily import your Google AdWords campaigns to Bing Ads
You don’t have to start from scratch. You can import existing search advertising campaigns that are already working for you.
Expand successful campaigns
Features that increase conversionsUse these features to help your ads generate more traffic
Sitelink Extensions let you include more links in your ads.
Location Extensions let you include your nearest business address and phone number in your text ads.
Alpine Ski Housewww.alpineskihouse.com30% Off Select Ski Gear! Free Shipping Over $50.4567 Main Street – Seattle (206) 555-0100
Include your address and phone number.
Alpine Ski Housewww.alpineskihouse.com30% Off Select Ski Gear! Free Shipping Over $50.
Our top-rated gear Join us on a trekMoney-back guarantee Sustainability commitment
Display links to multiple pages on your website.
Call Extensions let you display a click-to-call phone number in your search ads on any PC, tablet or smartphone.
Enhanced Sitelink ExtensionsAdd up to two lines of descriptive text under your Sitelink Extensions
With Enhanced Sitelink Extensions you can add two lines of description below each sitelink and increase the prominence of the sitelink by enlarging the font size. This allows you to create richer, more relevant ads that take up even more real estate on the search results page. Average 22% higher click-through
rate compared to ads without Enhanced Sitelinks1
1. Ignition One Digital Marketing Report, Q4 2013. Study includes non-branded product ad formats on other platforms in response to non-branded terms.
What’s the bottom line?
Connect with Yahoo Bing Network searchers who spend more online than the average Internet searcher
Reach potential customers anytime, anywhere and on any device
Let us help you create compelling ads that maximize conversions and grow your business
Get more from your adsAn introduction to our services
Web Design
E-Commerce
Blog Design
Search Engine
Optimization (SEO)
Campaigns
Local SEO Campaigns
SearchAdvertisingCampaigns
DisplayAdvertisingCampaigns
Video AdvertisingCampaigns
ShoppingAdvertisingCampaigns
MobileAdvertisingCampaigns
E-Mail Campaigns
Social MediaAdvertisingCampaigns
Affiliates Advertising Campaigns
Consulting
site-seo.net/blog
facebook.com/siteseomiami
twitter.com/si_seo
slideshare.net/site-seo
linkedin/company/site-seo
Stay connected
Act Now andGet Your Bing Ads Package
at:
Progress can be monitored in Presence Builder.