Small Business Web Video

Clipz.io

Clipz.io Video Marketing Platform Review

HeadlineNew Powerful Video Marketing Platform Helps Convert more Viewers into Customers during Viewer Engagement

Welcome to the next evolution of video marketing. With Clipz Smart Video Technology, you can now turn YOUR videos into powerful interactive smart videos.

HeadlineClipz provides LIVE call to action buttons right in your videos to generate more leads and increase impulse buy sales wherever your video is displayed online. This helps to convert more viewers into customers during viewer engagement. It means making videos smarter.

Imagine capturing emails, scheduling a consultation or webinar, having prospects call you or selling “impulse buy” products while viewers are engaged watching your videos. Clipz integrates the calls to action and they work where ever videos can be displayed.

Small Business Web Video

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Techniques on How to Boost Brand Awareness Using Videos

We are at an age wherein imagery and storytelling is the driving force behind brand

awareness. Today, the number one tool of choice for content marketing is video. It can be

on Youtube, Vimeo or other short-format platforms like Instagram or Vine.

Techniques on How to Boost Brand Awareness Using VideosBusinesses are also starting to use videos on

various parts of their website including:

1 . The product page2. The landing page3. Virtually everywhere a video will fit including the sidebar

Videos can also be easily circulated through emails, newsletters, and every other way you use to communicate to your customers.


So how can you possible boost your brand awareness using video? Make sure your videos are one of a kind and will clearly express the message of you brand. Let’s make it easier, here are some techniques you can use to make your videos much better.


1. Identify your objectives – If it comes down to objectives, there are two identifiable types of videos that can help in branding your business – conversion videos and brand-building videos. A conversion video aims to generate leads and produce conversions. A branding video, on the other hand, is used to position your brand within a larger industry or to show your viewers how they can use your product. Remember that there is a big difference between the two and you must identify your objective first before creating your videos. Do you want more leads and sales or do you want to position your brand – knowing the answer to this question will make creating your videos easier.


2. Tailor fit your video – Remember that you cannot please everybody but you can at least make sure your target audience will like your video. The secret is to mine out your target audience and figure out what they want. Your brand might have 2 or 3 different groups of people as the target audience so you might want to create videos that will target them properly. Just don’t forget that there is no way you can please everybody with one video no matter how hard you try.


3. Make your video SEO friendly – In posting your video on various video-sharing sites, make sure you make it SEO friendly. There are various guides out there that can teach you how but the basic rule is to make sure to include the keywords on the title, description, and tags of your uploaded video.


4. Make sure your video is shareable – Remember that your target is to make sure your video is shared as much as possible and becomes viral. You can’t do that if the video-sharing platform you are using does not allow it. Using Youtube and other popular video sharing sites allows you to do this so make sure you upload it to those sites.

What Makes Clipz UniqueWhat makes Clipz unique is that your videos can be distributed to sites other than your website and the live call to action buttons work! They are integrated with major lead capture and transaction processing services that you currently use. The prospect’s information, once captured by your Clipz video, is automatically passed to your lead capture and transaction processing accounts.

Why Clipz?Traditional video marketing is broken. It’s using an age old TV advertising model to try to get people to buy. Online video uses the same model that was developed 73 years ago. And the conversions are just terrible because viewers have to leave the video while they're engaged in order to take action. Clipz eliminates barriers, and creates higher levels of engagement between a business and its clients.

It’s just going to change the way things are. Clipz is a new paradigm and it’s going to take the Internet by storm.

The Clipz PlatformClipz is a cloud-based online service that integrates with major service providers as opposed to just linking out to web pages. It also has a built-in social media marketing engine.

Clipz converts the source video into the major formats necessary for playback on computer and mobile devices.

HD videos can now be used as independent landing pages because Clipz offers HLS Adaptive Streaming and 4k video formatting which is the next step in the advancement of ultra-high definition (UHD).

Powerful Analytic Tools - User Engagement and Heatmaps

Clipz also provides powerful analytic tools including a heat map. Your videos display a heatmap that shows precisely which portions viewers watched, skipped, watched over, stopped viewing, as well as indicates your best performing video content. The color darkens to display most viewed parts of the video.

Clipz Open API IntegrationClipz offers a full API to our Integration Partners. Our API Includes ALL the functionality of the Clipz Platform and can be seamlessly integrated.

ConclusionClipz is the next generation video marketing platform that is designed to increase leads and impulse buy sales during viewer engagement. Check out the sales video which plays full screen and contains the calls to actions that allows the video to be interactive.