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Tammy Smith, Page 1 Solutions' SEO specialist shares excepts from this summer's SMX (Search Marketing Expo). Includes strategies and updates such as schema code mark up. Page 1 Solutions is an internet marketing firm specializing in website design, SEO, social media marketing, PPC advertising, video and content development for attorneys, dentists, plastic surgeons and ophthalmologists.
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SMX Round-Uphttp://www.slideshare.net/SearchMarketingExpo/tag/smxadv14
Key SEO Take-Aways from the SMX Advanced Convention 2014
Tammy Smith - SEO Specialist Page 1 Solutions, LLC
@LakewoodSEO
Search Engine Land Summit
Duane Forrester - Bing - Local at 60+ mph
Erynn Petersen - Time Inc. - Search & Find
- Digital marketing of the future- Most technologies are here now
- Think Mobile + Local!- Real Time Ads based on where you are & when...
- FitBit, Fuel Band, Home climatecontrol via phone app, Tile, etc...
What Future Marketing Looks like...
http://www.slideshare.net/SearchMarketingExpo/local-search-at-60-mph-by-duane-forrester
http://www.slideshare.net/SearchMarketingExpo/search-and-find-marketing-in-the-age-of-internet-of-
things
SEARCH POWERED PSYCHOGRAPHICSRETARGETING FILTERS &
PERSONA MARKETING - Marty Weintraub founder and evangelist of aimClear
https://www.youtube.com/watch?v=sLseg30hyJ0Watch Marty Weintraub's entire SMX Presentation
Psychographics are:
Marcus Tober - Search MetricsMarianne Sweeny - Portent
Matthew Brown - Moz
The Periodic Table of SEO Elements 2014
• Branding• Sitespeed• Smart Internal Linking• 180 Links = “sweet spot”• Strong Content (always)• Relevant Keywords and Proof
Keywords• Natural backlinking (not #s)• MOBILE presence• CTR• “Search Experience Optimization”
and “Snowflake SEO” - unique and thoughtful, keep the person in mind
• Entity Based Optimization (semantic search not exact match)
• Good UX• Simplicity• Keep Nav minimal• Make sure locus of attention is where
your message is at (usually at the middle of the page, above the fold)
• Content Audits - • Don’t Bury Important Info - Visibility
key for SEs and People!• Eliminate old info• Put content where people are visiting• Knowledge Graph• Absolute Rankings are not so
important, look at what features occur around your results
The Periodic Table of SEO Elements 2014 (cont.)
This Data is from the upcoming SearchMetrics report
http://www.slideshare.net/SearchMarketingExpo/comparing-seo-ranking-factors-from-2013-to-2014-by-marcus-tober
Jay Myers, Emerging Digital Platforms Product Manager – Product
Recomendations, BestBuy.com (@jaymyers)
Jeff Preston, Senior Manager, SEO, Disney Interactive (@jeffreypreston)
Marshall Simmonds, Founder and CEO, Define Media Group, Inc. (
@mdsimmonds)
Enhancing Search Results with Structured Data & Markup
Enhancing Search Results With Structured Data MarkupNow:
• Schema Reviews• NAP• Twitter Cards
(requires active Twitter account)
• Freebase.com
Future: • Purchases from the
Knowledge Graph (GS1 GTIN Initiative)
• Shipping Confirmation, reviews, and more via Gmail
• Booking Appointments from Google Search
• Interactive “Rich Pins” on Pinterest - https://developers.pinterest.com/rich_pins/
Quality Content• Mobile Friendly• Loads Fast• Social Signals• Author Rank• Think Engagement!
Creating Blockbuster Content
Presentation by Arnie Keunn - CEO of Vertical Measures
http://www.slideshare.net/SearchMarketingExpo/discover-hundredsofcontentideasbyarniekuenn
You & A with Matt Cutts
Questions? Feedback?