It’s QnA time!!Group 6

Social Media MarketingMouthshut.com

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Mouthshut is inspired by which constitutional rights in India?

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Mouthshut is inspired by which constitutional rights in India?

•Ans : Right of speech/expressions.

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Why did mouthshut file a petition to supreme court of

India?

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Why did mouthshut file a petition to supreme court of

India?•Ans: to nullify India's Information Technology Rules 2011 which threatens to restrict freedom of expression

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What are the three ways you can login/register on

Mouthshut.com?

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What are the three ways you can login/register on

Mouthshut.com?•Ans: 1) Mouthshut registration

2) Facebook Login

3) Google Login

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How does Mouthshut.com recognize its

users/contributors?

(Give any three ways)

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How does Mouthshut.com recognize its

users/contributors? •Ans: 1) Review of the day

2) Star Writer

3) Featured Blog Post

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What innovative thing did Mouthshut do to market its

website?

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What innovative thing did Mouthshut do to market its

website?•Ans:The website's marketing on the backs of Auto-rickshaws is considered as the most outstanding innovation in outdoor advertising in recent times (wiki)

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In which textbook has Mouthshut.com found a place?

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In which textbook has Mouthshut.com found a place?

•Ans: Marketing Management by Philip Kotler.

 

 

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Who is the founder of mouthshut.com?

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Who is the founder of mouthshut.com?

• Ans: Faisal Farooqi

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When and where was mouthshut.com founded?

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When and where was mouthshut.com founded?

•Ans: It was founded in Mumbai in 2000.

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What kind of relation does Mouthshut.com share with

Google?

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What kind of relation does Mouthshut.com share with

Google?•Ans: MouthShut is part of Google's snippet program. This Rich Data Format revolution, allows Google to display product ratings from MouthShut.com directly in Google Search result

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Name an Indian review site for automobiles?

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Name an Indian review site for automobiles?

–Ans: Car Dekho

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Name an international review site created for travelers?

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Name an international review site created for travelers?

•Ans: Trip Advisor

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With which life insurance company did Mouthshut enter into a multi-

year partnership and also launched a Verified Review feature in 2013?

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With which life insurance company did Mouthshut enter into a multi-year partnership and also launched a Verified Review feature in 2013?

•Ans: AEGON Religare

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Whic company sued Mouthshut for Rs. 2,000 crore for negative

reviews?

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Whic company sued Mouthshut for Rs. 2,000 crore for negative

reviews? •Ans: Kumar Builders (Bengaluru)

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Which popular award was MouthShut awarded in 2010 ?

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Which popular award was MouthShut awarded in 2010 ?

•Ans: Best Portal Of the Year Award, highest India Digital Media award

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In which year did MouthShut launch I Ate Here Awards to

recognize Best Restaurants in popular cuisine categories ?

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In which year did MouthShut launch I Ate Here Awards to recognize Best Restaurants

in popular cuisine categories ?

•Ans: 2012

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What has been a landmark decision by Supreme Court

favoring sites as MouthShut.com?

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What has been a landmark decision by Supreme Court favoring sites as

MouthShut.com? •Ans: The Supreme Court of India has struck down section 66 of IT act, thereby upholding freedom of speech online.

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What are the ways for a company to build its brand

equity through mouthshut.com?

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What are the ways for a company to build its brand equity through mouthshut.com? •Ans: 1) Individual customer attention.

2) Contests.

3) Campaigns.

4) Advertisements.

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Which Indian ISP has banned mouthshut.com?

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Which Indian ISP has banned mouthshut.com?

•Ans: Beam Fiber

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Name the initiative started by Mouthshut.com to emphasise on consumer satisfaction??

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Name the initiative started by Mouthshut.com to emphasise on consumer satisfaction??

•Ans: ‘Dial the CEO’ where users can directly talk to the CEO of Mouthshut about product experiences

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Which is the highest Alexa ranked consumer review site,

and what is its rank?

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Which is the highest Alexa ranked consumer review site,

and what is its rank? •Ans: Amazon ranked at 7

The End