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7 Musts to Maximize Social Media Results
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Avoid Social Media Overload: 7 Social Media Musts for Business Now!
If you’re not generating results with social media, it’s just a hobby.
#1 You Must Fish Where the Fish Are
Quick Activity
• Sheet of paper
• Facebook, LinkedIn, Twitter, Google+, Instagram, eMail, Video, Pinterest
• Frequent vs. Never
Put some data behind it
• Demographic info
• Survey Monkey
• Ask!
#2 You Must Be Searchable
Pay where you don’t show up.
Google+ Local Business
• Important piece of search engine real estate
• Often viewed more times than your Website
• People trust these pages more than Websites
• People make decisions based on reviews
#3 You Must be Proactive in Getting Positive Reviews
Some are Just Rotten
Positive Reviews
• Put on delivery slip or invoice
• Ask at final installation
• eMail Blast to customers
• Social Media
Take Action!
• Go look at your Google+ page
• Is it claimed?
• Claim now or schedule
• Update your info
• Ask for reviews (at least 10)
#4 You Must Have a Professional, mobile-friendly site
4 Website Pitfalls
• Color Pollution
• All images, no content
• Critical info not above the fold
• No Opt-in box
Color Pollution
What’s wrong with this picture?
ABCE
• Failure = When a prospect visits your Website and leaves without giving you their information.
#5 You Must Be Proud of Your Profiles
Are you scaring people off?
Nothing kills credibility faster than an
untouched profile.
Numbers Matter
How to Build Your Numbers
• eMail Blasts
• Promote page via Facebook advertising
• Website!
• eMail Signature
• Run contests
Take Action!
• Go take inventory of your company social media profiles
• Are you active?
• Are you gaining connections?
• Is your info updated?
• If not, I want you to get it fixed or delete the profile.
• We won’t let our social media sites die on the vine.
Take Action
• Create a good headline for yourself.
• List out three bullets on how you (or your company) help other companies.
• Put a date down as a goal for your 500+ connections.
• List three people who have bought from you that would be happy to offer you an endorsement or recommendation.
#6: You Must Build Trust Through Social Media
Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
• Highly under-utilized
• Deeper relationship with your clients
• Recognize Birthdays
• Celebrate Milestones
• Support during tough times
• Stay top-of-mind with prospects
Personal pages: Connect w/ Customers
Text
What you need to know about the New Facebook Timelines
#7: Let Your Customers Sell for You
The power of LinkedIn is not your network, it’s your network’s network.
Get Introduced to Decision Makers
!
#8 Stay ‘Top of Mind’ with Clients and Prospects
Email is not dead.
• Big myth
• How many of you have checked email today?
• Stay on their radar
• Pack your emails full of value
• ABCE
Blog
• A place for company news and valuable articles for your clients and prospects.
• Like an online magazine for your company
• I recommend WordPress
Social Media Updates
• Communicate where they’re hanging out
• Short, bursts of things they’re interested in
• Soft mentions of your Sweet Spot
Keep it updated
• Share value
• Article links
• Quotes
• Tips
What should you post?
Posting to Social Media
• Use pieces of your blog, enewsletter content
• Use Pictures
• Make it about THEM
• Post frequently
• When in doubt, go local
Facebook Best Practices
• Use Pictures
• Make it about THEM
• Post frequently
• When in doubt, go local
• Boost when appropriate
Instagram Best Practices• Use Pictures or short video
• Use proper hashtags (#KTM, #Raceevent #product)
• Host photo contests (leverage hashtags
• Show us how you ride! #KTM #HOWiKTM!
• http://web.stagram.com/
Take Action
• What are your customers and prospects areas of interests? How can you add value?
• List out three potential posts that would be interesting or valuable to your customers or prospects.
• Got a phone? Go post one.
Exercise: One takeaway from today
• Yellow - One thing I learned...
• Pink - I’m going to focus on...
• Blue - I’m going to offer value by...
• Red - Once I do _____, I’m taking a well deserved day off.
In Summary: Fish where the Fish Are
Don’t get bent out of shape over Social Media
Don’t over promote. It’s not a billboard!
Be Creative
Keep it simple.
Thank you!
• www.ebootcamp.com
• 855-eboot-now
• Questions!
