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Spanish Ecommerce Outlook

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

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Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

Ecommerce is becoming more and more popular in Spain - AS IT COULD POTENTIALLY DOUBLE ITS REVENUES FROM ONLINE SALES TO €30BN BY 2016.

Opportunities to sell online are there for the taking in Spain : ECOMMERCE SALES ONLY REPRESENT 1.6% OF THE NATIONAL GDP.

Another reason ecommerce in Spain has enormous potential: 35 MILLION PEOPLE HAVE ACCESS TO THE INTERNET (74%).

Ecommerce sales in Spain, 2007-2013(in million euros)

A bright futurefor Spanish ecommerce market

Ranking Southern Europe in turnover (€ million)

1. SPAIN

2. ITALY

3. TURKEY

4. GREECE

5. PORTUGAL

6. CROATIA

7. CYPRUS

8. MALTA

16,900

13,278

9,800

3,850

2,945

280

170

28

SPAIN IS THE

BIGGEST ECOMMERCE MARKET IN EUROPE

5th

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Spanish Ecommerce Outlook

0

2000

4000

6000

8000

10000

12000

14000

16000

2007 2008 2009 2010 2011 2012 2013

12.38310.917

9.1147.760

6.6955.911

18 000

2014 2015

20 000

14.610

16.90019.000

Most popular products bought online in the last 12 months (in %)

Preferred online payment methods

Major opportunities

When looking at the Top 5 retailers in Spain,

3 of 4 are from other countries :

Preferred countries to buy from are :

56.5% of ecommerce transactions

Spanish buy a lot from international websites

UK China France

Germany USA

63%

28%

6%

3%

Visa

Mastercard

Paypal

American Express

Fashion

10%

11%

12%

16%

16%

19%

30%

34%Home electronics

Books

Sports/leisures

Cosmetics/beauty

Car accessories

Food

Toys

Amazon eBay

Alibaba El Corte Inglès

66% of spanish e-shoppers

HAVE ALREADY BOUGHT ON MARKETPLACES

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