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International Centre for Cross Cultural Research & Human Resource
ManagementSubmitted By:
Samarth Gupta18MBAIB14
Global e-BusinessPSMBAIBTC0206
Success Storyof
• GOOGLE is a search engine• In 1995, Google Duo Met at Stanford University.• In 1996, they created a search engine calledBACKRUB.• In 1997, The BACKRUB was renamed as“GOOGOL”• “GOOGOL”: which means 10^100
INTRODUCTION
The Vision To make search engines so powerful they would
understand "everything in the world".
The Mission To organize the world's information and make it
universally accessible and useful.
The Focus Google continues to focus on innovation and on the
user experience.
Google Products (>60)
Standalone Applications
AdWords EditorGmail Notifier
Hello PackPhoto Screensaver
PicasaSecure Access
GTalkSketchUp
Desktop ExtensionBlogger Web Comments
Browser SyncDashboard Widgets
Send to PhoneToolbar
Communication & publishing
3D WarehouseBlogger
Calendar, Docs& Spreadsheets
DodgeballFeedBurner
Gmail, OrkutYouTubeReader
Mobile ProductsBlogger Mobile
CalendarGmailNews
iGoogleReader
Maps Mobile
Web SearchMaps
Ride FinderAnalyticsDirectory
Google MiniSMS
Search Mash
AdvertisingAdSenseAdWordsAudio Ads
Click-to-CallGrantsTV Ads
Core Products & Revenue Model
• Core Products – Search and Adwords.
• Revenue Sources -• Contextual Ads - Adsense.• Adwords.• Licensing Google search.
• Approx – 10 Billions Dollars.
Internet Advertising Global - By E-Marketer• Number 1 – Advertising Medium in terms of growth
rate.• Ad spending on the Web should net out at $21.7 billion
VS $20.4 billion on radio. • E-Marketer predicts that online advertising will reach
$28.2 billion next year (an increase of 30 percent)• Online advertising will account for a nearly twice as
many dollars - constituting a hefty $44 billion market
Global Market Share in Search
Leadership• Dr. Eric Schmidt, Executive Chairman• Larry Page, CEO, Co-Founder & President, Products • Sergey Brin, Co-Founder & President, Technology
Philosophy of Google• Focus on the user and all else will follow.• It's best to do one thing, and do it well.• Fast is better than slow.• Democracy on the web works.• You don't need to be at your desk to need an answer.• You can make money without doing evil.• There's always more information out there.• The need for information crosses all borders.• You can be serious without a suit.• Great just isn't good enough.
Google’s Culture• Heart of Small Company• Hand’s on contribution to the Products by each employee• Flat Hierarchy• Each employee having several responsibilities in different departments• Hiring Policy
– Non Discriminatory– Preference of ability over experience
• Multilingual company environment• Multidomestic culture• Recreation along with work• Common café for all employees
Google’s Global Presence
• 21 countries at present
Uniqueness about GoogleSEARCH• Speed, Accuracy, Objectivity and Ease of use of.• Fit between their technology and the consumer
behavior.• Page Rank technology – Orkut merged• Solved the scale up problem• Positioned as “Fastest Crawling Technique”• Keeps the search “Up to date”
Competitive LandscapeSearch
Competitive LandscapeAdvertising
Competitive Landscape Video Blogging
Direct Competitors OR Complementors?
• Internet companies,• web search providers,• Internet access providers, • Internet advertising companies
Indirect Competition Or Complementors?
• Competition from traditional media companies.
• Most large advertisers have set advertising budgets, a very small portion of which is allocated to Internet advertising.
Top Competitors
Inorganic Growth - List of Google acquisitions
2004 2005 2006 2007 2008
XunleiAdscape – Video Game advertising
TrendalyzerTonic Systems
MarratechGreenBorder
PanoramioFeedBurnerPeakStream
ZenterGrand Central –
VOIP
dMarc Broadcasting–
Radio Advertising
Measure MapUpstartle
@Last SoftwareOrion
Neven VisionJotSpot
YouTube- Video Sharing
Endoxon
2Web TechnologiesPhatbits
Urchin S/W Inc.Dodgeball
ReqwirelessCurrent Comm. Group
AndroidSkia
Akwan InfoTechAOL (5% stake) -
Internet
• Google X (2005-2005)• Google Catalogue (2002-2009)• Web Accelerator(2005-2008)• Video Player(2005-2007)• Google Answers(2002-2006)• Google wave(2009-2010)
• Wiki Search(2008-2010)• Google Audio Ads(2006-2009)• DodgeBall(2005-2009) latermerge with latitude• Jaiku(2007-2009) Microblogingsite• Google Notebook (2006-2009)• Google Page Create(2006-2008)
Some Unsuccessful Google Products
Let’s hear from the Man himself