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Facebook offers the most sophisticated ad targeting platform, with the largest consumer reach, of any network. But navigating the available options and managing campaigns effectively is a daunting task. This session will sail through the basics and dive deep into Facebook's most powerful features, demonstrating how to reach the audience that matters to your business. We'll cover Custom Audiences, Website Custom Audiences, Lookalike Audiences, Multi-Product Ads, Calls to Action, oCPM Optimization, Advanced Demographics & Behaviors and whatever other new features Facebook announces between now and 30 minutes before the session begins.
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How to target Honey Badger
▪ Age: 13 – 24▪ Location: Ethiopia, Turkmenistan,
Ghana, Congo, Nepal, Kenya, Sierra Leone, and Iraq
▪ Interested In: Taking what I want, Cobras▪ Not interested in: Caring▪ Lookalike: Weasels
How to target Honey Badger
▪ Age: 13 – 24▪ Location: Ethiopia, Turkmenistan,
Ghana, Congo, Nepal, Kenya, Sierra Leone, and Iraq
▪ Interested In: Taking what I want, Cobras▪ Not interested in: Caring▪ Lookalike: Weasels
How to target Kermit the Frog
How to target Grumpy Cat
▪ Age: 2▪ Location: Wherever you’re not▪ Interested In: Nothing▪ Not interested in: Everthing▪ Lookalike: The Grinch
How to target Miley Cyrus
▪ Age: 21▪ Interested In: Space Cats, Puppies, Twerking,
Glitter, Unitards▪ Not interested in: Underpants▪ Income: $125,000+++▪ Lookalike: Mick Jagger
How to target Tyrion Lannister
▪ Age: 33-34▪ Location: Casterly Rock, Pentos▪ Interested In: Wine, Women, Song▪ Not interested in: Fathers▪ Lookalike: Hugh Hefner
Learn Real Facebook Marketing @ SxSWVote for:Advanced Facebook Ads for Fun & Profitpresented by Zach Greenberger
adMixt, Inc75 Wall St, New York, NYZach Greenberger, [email protected]
adMixta Facebook Prefered Marketing Developer