The Kooks advert analysis

This is an advert for The Kooks new album Listen. At first glance one would notice that it is not very bright, colourful or vibrant. It is mostly black and white. However the centrepiece of the advert is a blue heart. On closer inspection the heart has the word listen written on it in various different languages. For example Ecouter in French. This is to symbolize how close this album is to the bands heart and all the people who enjoy The Kooks music all around the world. The advert also has all the track listings on either side of the advert, there being 15 tracks in total on the deluxe edition. As well as this there are many links on the bottom including the app store, iTunes and Spotify. This is to show the reader where else they can access this album as appose to the conventional methods of buying it in a shop like you would have had to before the likes of iTunes and Spotify ever existed. Finally there is some form of brand recognition at the top “ The Kooks” and “Listen” are both written at the very top of the page. It is both written in The Kooks regular font that fans of the band would recognize from elsewhere.