The WordPress Beginners Guide To SEO

The Austin WordPress Meetup Group

Presented By Rich Plakas

A13 Little13 Bit13 About13 Me

IT Background going back to the days of DOS amp Novell Began ldquomessingrdquo with WordPress in 2007 Switched my focus from IT to WordPress in 2011 I was tired of doing Windoze Updates amp changing

Printer Toners -) Joined the Austin WordPress Meetup Group In 2012 I love BBQ amp Craft Beer I run a beer blog wwwCraftBeerAustincom

The WordPress Beginners Guide To SEO

What is SEO SEO is Simply

ldquoKEYWORD STUFFINGrdquo

Letrsquos just stuff(force) all of our keywords unnaturally all over the website especially in the ldquoMetardquo

ldquoWe sell custom cigar humidors Our custom cigar humidors are handmade If yoursquore thinking of buying a custom cigar humidor

please contact our custom cigar humidor specialists at customcigarhumidorsexamplecomrdquo

The WordPress Beginners Guide To SEO

ldquoKEYWORD STUFFINGrdquo

Straight From Google

Irrelevant keywords Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a sites

ranking in Google search results Often these keywords appear in a list or group or out of context (not as natural prose) Filling

pages with keywords or numbers results in a negative user experience and can harm your sites ranking Focus on creating

useful information-rich content that uses keywords appropriately and in context

Examples of keyword stuffing include

Lists of phone numbers without substantial added value

Blocks of text listing cities and states a webpage is trying to rank for

Repeating the same words or phrases so often that it sounds unnatural

httpssupportgooglecomwebmastersanswer66358hl=en

The WordPress Beginners Guide To SEO

What is SEO SEARCH ENGINE OPTIMIZATION

SEO is the ongoing act of optimizing a website for better visibility (ranking) in a search enginersquos ldquoOrganicrdquo results

or

ldquoI want to be on page 1 of the Google search for Austin Real Estaterdquo

Letrsquos take a look at the Search Engine Results Page

ldquoSERPrdquo

SERP Search Engine Result Page

SERP Search Engine Result Page

SERP Search Engine Result Page

3 Important Factors That Affect SEO

Technical Aspects of SEO

Optimizing Your Website for SEO

Technical Aspects of SEOOptimizing Your Website for SEO

How do I make my website fast bullDeactivate and remove unneeded Plugins

bullUse a web hosting company optimized for WordPress

(Manage WordPress Hosting)

bullUse Caching amp Content Delivery Network(CDN)

bullCompress images on the site (JPEG images are smaller

than PNG files)

bullSome Themes are faster(better coded) than others

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Do NOT name your image files

img973634jpg Google does not know what this means

Instead name it something descriptive

brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo

width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt

This also improves your sites accessibility for impaired visitors

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

SERP Search Engine Result Page

SERP Search Engine Result Page

SERP Search Engine Result Page

3 Important Factors That Affect SEO

Technical Aspects of SEO

Optimizing Your Website for SEO

Technical Aspects of SEOOptimizing Your Website for SEO

How do I make my website fast bullDeactivate and remove unneeded Plugins

bullUse a web hosting company optimized for WordPress

(Manage WordPress Hosting)

bullUse Caching amp Content Delivery Network(CDN)

bullCompress images on the site (JPEG images are smaller

than PNG files)

bullSome Themes are faster(better coded) than others

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Do NOT name your image files

img973634jpg Google does not know what this means

Instead name it something descriptive

brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo

width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt

This also improves your sites accessibility for impaired visitors

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

SERP Search Engine Result Page

SERP Search Engine Result Page

3 Important Factors That Affect SEO

Technical Aspects of SEO

Optimizing Your Website for SEO

Technical Aspects of SEOOptimizing Your Website for SEO

How do I make my website fast bullDeactivate and remove unneeded Plugins

bullUse a web hosting company optimized for WordPress

(Manage WordPress Hosting)

bullUse Caching amp Content Delivery Network(CDN)

bullCompress images on the site (JPEG images are smaller

than PNG files)

bullSome Themes are faster(better coded) than others

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Do NOT name your image files

img973634jpg Google does not know what this means

Instead name it something descriptive

brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo

width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt

This also improves your sites accessibility for impaired visitors

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

SERP Search Engine Result Page

3 Important Factors That Affect SEO

Technical Aspects of SEO

Optimizing Your Website for SEO

Technical Aspects of SEOOptimizing Your Website for SEO

How do I make my website fast bullDeactivate and remove unneeded Plugins

bullUse a web hosting company optimized for WordPress

(Manage WordPress Hosting)

bullUse Caching amp Content Delivery Network(CDN)

bullCompress images on the site (JPEG images are smaller

than PNG files)

bullSome Themes are faster(better coded) than others

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Do NOT name your image files

img973634jpg Google does not know what this means

Instead name it something descriptive

brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo

width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt

This also improves your sites accessibility for impaired visitors

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

3 Important Factors That Affect SEO

Technical Aspects of SEO

Optimizing Your Website for SEO

Technical Aspects of SEOOptimizing Your Website for SEO

How do I make my website fast bullDeactivate and remove unneeded Plugins

bullUse a web hosting company optimized for WordPress

(Manage WordPress Hosting)

bullUse Caching amp Content Delivery Network(CDN)

bullCompress images on the site (JPEG images are smaller

than PNG files)

bullSome Themes are faster(better coded) than others

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Do NOT name your image files

img973634jpg Google does not know what this means

Instead name it something descriptive

brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo

width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt

This also improves your sites accessibility for impaired visitors

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

Technical Aspects of SEO

Optimizing Your Website for SEO

Technical Aspects of SEOOptimizing Your Website for SEO

How do I make my website fast bullDeactivate and remove unneeded Plugins

bullUse a web hosting company optimized for WordPress

(Manage WordPress Hosting)

bullUse Caching amp Content Delivery Network(CDN)

bullCompress images on the site (JPEG images are smaller

than PNG files)

bullSome Themes are faster(better coded) than others

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Do NOT name your image files

img973634jpg Google does not know what this means

Instead name it something descriptive

brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo

width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt

This also improves your sites accessibility for impaired visitors

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

Technical Aspects of SEOOptimizing Your Website for SEO

How do I make my website fast bullDeactivate and remove unneeded Plugins

bullUse a web hosting company optimized for WordPress

(Manage WordPress Hosting)

bullUse Caching amp Content Delivery Network(CDN)

bullCompress images on the site (JPEG images are smaller

than PNG files)

bullSome Themes are faster(better coded) than others

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Do NOT name your image files

img973634jpg Google does not know what this means

Instead name it something descriptive

brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo

width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt

This also improves your sites accessibility for impaired visitors

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Do NOT name your image files

img973634jpg Google does not know what this means

Instead name it something descriptive

brisket-from-franklins-bbqjpg Rename the file before you upload to WordPress

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo

width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt

This also improves your sites accessibility for impaired visitors

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

Technical Aspects of SEOOptimizing Your Website for SEO

Pictures amp Image Files

Always use a descriptive ALT tag ltimg src=rdquowpcontentuploadsbrisket-from-franklins-bbqjpgrdquo

width=rdquo640rdquo height=rdquo360rdquo alt=rdquoBrisket from Franklinrsquos BBQrdquo gt

This also improves your sites accessibility for impaired visitors

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

Technical Aspects of SEOOptimizing Your Website for SEO

ldquoSay NO to Duplicate Contentrdquo From Google

ldquoDuplicate content generally refers to substantive blocks of content within or across domains that

either completely match other content or are appreciably similar Mostly this is not deceptive in

origin Examples of non-malicious duplicate content could include

Discussion forums that can generate both regular and stripped-down pages targeted at mobile

devices

Store items shown or linked via multiple distinct URLs

Printer-only versions of web pages

If your site contains multiple pages with largely identical content there are a number of ways you

can indicate your preferred URL to Google (This is called canonicalization) rdquo httpssupportgooglecomwebmastersanswer66359hl=en

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

Technical Aspects of SEOOptimizing Your Website for SEO

We will cover more aspects of SEO for a

WordPress post later in this presentation when we

go over the WordPress SEO plugin by Yoast

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

3 Important Factors That Affect SEO

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

CONTENT is King

ldquoContent is where I expect much of the real money will be made on the Internet just as it was in broadcastingrdquo

Bill Gates - 1996

You need to provide quality content something of value something of substance that is unique useful amp relevant to your website visitors

Your postspages should contain at least 300 words but more is better

Search engines love new content so you will need to do this on a regular basis

SEO is not a set and forget process itrsquos ongoing

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

Keyword Research Tools

Googlersquos Keyword Planner

Focuses on AdWords but still useful (and free)

SEMRush

Limited free keyword research (10 requests)

SEOChat Google Keyword Suggest Tool

Free

SerpStat Free Keyword Suggestion Tool ldquoOnly Questions Filterrdquo

Keyword IO

WordStream Free Keyword Tool

Keyword Research Tools

Google Search Wait we forgot one

Keyword Research Tools

Google Search

Keyword Research Tools

SEMRush Live Demo

httpwwwsemrushcominfobrisket+austin+(keyword)db=us

Keyword Research Tools

Google Search

Keyword Research Tools

SEMRush Live Demo

httpwwwsemrushcominfobrisket+austin+(keyword)db=us

Keyword Research Tools

SEMRush Live Demo

httpwwwsemrushcominfobrisket+austin+(keyword)db=us

Keyword Research Tools

Long-Tail Keywords - What Are They

Long-tail keywords are longer more specific keyword search phrases

Short-tail keyword search

ldquofind homes in austinrdquo (~94 millions results)

vs

Long-tail keyword search

ldquofind homes in four points austinrdquo (~9 million results)

or

Long-tail more specific ldquofind homes steiner ranch austinrdquo (~15 million results)

More focused phrases generally equal less SEO competition

3 Important Factors That Affect SEO

Backlinks (also known as Inbound Links) are links TO YOUR website from other websites

Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website

Backlinks - What Are They

A few sites you can quickly get backlinks from

Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg

Backlinks - Get some

The previous slide showed you the easy backlinks

Now yoursquoll need to do some work to get listed on authoritative relevant websites

You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority

httpwwwseoreviewtoolscomwebsite-authority-checker

Backlinks - Get some more

3 Important Factors That Affect SEO

Backlinks (also known as Inbound Links) are links TO YOUR website from other websites

Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website

Backlinks - What Are They

A few sites you can quickly get backlinks from

Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg

Backlinks - Get some

The previous slide showed you the easy backlinks

Now yoursquoll need to do some work to get listed on authoritative relevant websites

You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority

httpwwwseoreviewtoolscomwebsite-authority-checker

Backlinks - Get some more

Backlinks (also known as Inbound Links) are links TO YOUR website from other websites

Backlinks that help you come from Authoritative websites high quality high traffic sites relevant your website

Backlinks - What Are They

A few sites you can quickly get backlinks from

Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg

Backlinks - Get some

The previous slide showed you the easy backlinks

Now yoursquoll need to do some work to get listed on authoritative relevant websites

You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority

httpwwwseoreviewtoolscomwebsite-authority-checker

Backlinks - Get some more

A few sites you can quickly get backlinks from

Google+ Twitter Facebook YouTube Reddit Stumbleupon Google Places (if you have a local business) LinkedIN (build a company profile) Foursquare (if you have a local business) Yelp (if you have a local business) Digg

Backlinks - Get some

The previous slide showed you the easy backlinks

Now yoursquoll need to do some work to get listed on authoritative relevant websites

You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority

httpwwwseoreviewtoolscomwebsite-authority-checker

Backlinks - Get some more

The previous slide showed you the easy backlinks

Now yoursquoll need to do some work to get listed on authoritative relevant websites

You can use a tool like SEO Review Tools Website Authority Checker to check a potential sites authority

httpwwwseoreviewtoolscomwebsite-authority-checker

Backlinks - Get some more

Backlinks - Get some more

Backlinks - Get some more

Backlinks - Get some moreFind high ranking quality sites relevant to your website

Find ways to get listed on these sites

Other source of backlinks

HARO Help A Reporter Out httpwwwhelpareportercom

Guest Posting on other Websites (Needs to be relevant)

Follow Googlersquos Webmaster Guide on avoiding Link Schemes

httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971

Good explanation video on Guest Posting by Brian Dean from Quick Sprout

HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES

Backlinks - Get some more

Backlinks - Get some moreFind high ranking quality sites relevant to your website

Find ways to get listed on these sites

Other source of backlinks

HARO Help A Reporter Out httpwwwhelpareportercom

Guest Posting on other Websites (Needs to be relevant)

Follow Googlersquos Webmaster Guide on avoiding Link Schemes

httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971

Good explanation video on Guest Posting by Brian Dean from Quick Sprout

HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES

Backlinks - Get some moreFind high ranking quality sites relevant to your website

Find ways to get listed on these sites

Other source of backlinks

HARO Help A Reporter Out httpwwwhelpareportercom

Guest Posting on other Websites (Needs to be relevant)

Follow Googlersquos Webmaster Guide on avoiding Link Schemes

httpssupportgooglecomwebmastersanswer66356hl=enampref_topic=6001971

Good explanation video on Guest Posting by Brian Dean from Quick Sprout

HOW TO GUEST POST WITHIN THE GOOGLE WEBMASTER GUIDELINES

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

YOAST SEO LIVE DEMO

Competition

Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot

The more andor stronger your SEO competition is the more work you will need to do in order to rank higher

This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis

You will need to do your own Competitive Research for your particular niche or business category

If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic

Competition

Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

YOAST SEO LIVE DEMO

Competition

Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot

The more andor stronger your SEO competition is the more work you will need to do in order to rank higher

This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis

You will need to do your own Competitive Research for your particular niche or business category

If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic

Competition

Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

YOAST SEO LIVE DEMO

Competition

Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot

The more andor stronger your SEO competition is the more work you will need to do in order to rank higher

This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis

You will need to do your own Competitive Research for your particular niche or business category

If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic

Competition

Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

YOAST SEO LIVE DEMO

Competition

Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot

The more andor stronger your SEO competition is the more work you will need to do in order to rank higher

This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis

You will need to do your own Competitive Research for your particular niche or business category

If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic

Competition

Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

YOAST SEO LIVE DEMO

Competition

Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot

The more andor stronger your SEO competition is the more work you will need to do in order to rank higher

This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis

You will need to do your own Competitive Research for your particular niche or business category

If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic

Competition

Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

WordPress SEO Plugin by Yoast

WordPress SEO Plugin by Yoast

YOAST SEO LIVE DEMO

Competition

Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot

The more andor stronger your SEO competition is the more work you will need to do in order to rank higher

This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis

You will need to do your own Competitive Research for your particular niche or business category

If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic

Competition

Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

WordPress SEO Plugin by Yoast

YOAST SEO LIVE DEMO

Competition

Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot

The more andor stronger your SEO competition is the more work you will need to do in order to rank higher

This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis

You will need to do your own Competitive Research for your particular niche or business category

If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic

Competition

Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

Competition

Ultimately even if you do everything right as mentioned in this presentation(and other SEO resources) where you rank on a page will have a lot to do with your competition A lot

The more andor stronger your SEO competition is the more work you will need to do in order to rank higher

This will be different for everyone in this room today I have seen a photographer in Austin blog frequently but only average about 100 words(or less) rank consistently on Page 1 for relevant ldquoAustin Photographerrdquo (and related searches) because she was the only Austin photographer blogging on a regular basis

You will need to do your own Competitive Research for your particular niche or business category

If you are just getting started this is a great way to find out what keywords you should be focusing onhellipjust donrsquot get tunnel vision and forget to come up with longer keyword phrases that might also set you apart and bring you more focused traffic

Competition

Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

Competition

Some of the toolsresources I have already mentioned include Competitive Research tools so you can see what keywords your competitors are using A quick Google Search reveals some more

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

Resources

Yoast The Definitive Guide To Higher Rankings For WordPress Sites

Moz The Beginnerrsquos Guide to SEO

Matt Cutts Blog Head of Googlersquos Webspam team

Search Engine Land

Search Engine Watch

WPBeginner How to Install and Setup WordPress SEO Plugin by Yoast

WordStream Long-Tail Keywords A Better Way to Connect with Customers

Questions

Rich Plakas Connected Systems

RichP on Twitter RichConnectedSystemsUS

The WordPress Beginners Guide To SEO