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LocalSEOhttp://www.writingforseo.org/local-seo/
TheWriter'sGuideto
TheWriter'sGuidetoLocalSEO
WhatisLocalSEO?Let’sbeclearwhatImeanbyLocalSEO.It’snottheprocessofgettingasitetorankwellinthestandardorganicresultsfor‘japaneserestaurantsoho’or‘cleanerlittlehampton’,althoughthesekindofsearchesrankingwellwillgivethesitesomevaluablelocalsearchtraffic.Instead,we’retalkingaboutwhatyouneedtodotoappearinGoogle’sLocalSEOresultswhichappeartowardsthetopofitssearchengineresultspages.
Thissectionofresultsisoftencalledthe‘three-pack’,because–andthisisdeep –Googledisplaysamaximumofthreeresultsforeachsearch.That’sjustthreeopportunitiesforyourbusinesstoappearintheLocalSEOlistings.
Recently,Googlehasbeenexperimentingwithasliderinsteadofthethree-pack,butit’snotclearifGooglewillreplacethethree-pack.
TheWriter'sGuidetoLocalSEO
Whyisthethree-packimportant?
2.TheLocalSEOresultsarericher(containmuchmoreinformation)thantheorganicresults.
1.It’sprominentonthescreen–alwaysatleastpartiallyvisiblewhentheresultspagefirstdisplays–andabovethemainorganicsearchresults
TheWriter'sGuideToLocalSEO
1.Getthedetailsright
NAP-Name,AddressandPhoneNumbermustbeconsistentWhichareadoyouserve?Whatdoesyourbusinessdo?Check-reallycheck-forduplicatelistingsonGoogle
TheWriter'sGuidetoLocalSEO
CreateaGoogleMyBusinessPageGotoGoogleMyBusinessClickonthebigblueGetOnToGoogleButtonCheckyourbusiness'detailsAddyourbusiness'detailsifGoogledoesn'talreadyknowaboutyouCompletetheformClickContinue
TheWriter'sGuidetoLocalSEO
StructuredDataMarkup
SetupyourschemausingSchemaCreatorTestyourschemacodeusingGoogleStructuredDataTestingTool
TheWriter'sGuidetoLocalSEO
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