Tom uk soti_final_without video.4.21.15

Solving the Grand ChallengesDr. Tom Leighton

CEO and Co-Founder, Akamai Technologies

©2015 AKAMAI | FASTER FORWARDTM

Grow revenue opportunities with fast, personalized

web experiences and manage complexity from peak

demand, mobile devices and data collection.

The Internet of Things…

The Internet of Everything…

The Hyperconnected World…




demand, mobile devices and data collection.Everyone and everything is getting connected.









ENORMOUSEXPECTATIONS





Fast, affordable

IP access in the

workplace and

branch office

The ultimate

in video quality

over IP at scale

The web must

be secure

Instant web

performance

for any device,

anywhere

GRAND CHALLENGES





GRAND CHALLENGE FOR MEDIA

The ultimate in video quality over IP at scale


Avoid data theft and downtime by extending the

security perimeter outside the data-center and

protect from increasing frequency, scale and

sophistication of web attacks.

What a Difference a Few Years Makes…

63% CAGR

29PETABYTES

IN 2010

FIFA World Cup

222PETABYTES

IN 2014

12PETABYTES

IN 2010

Winter Olympics

81PETABYTES

IN 2014






12,000

8,000

6,000

4,000

2,000

10,000

2000 2002 2004 2006 2008 2010 2012 2014

0

10

20

30

Pe

ak T

bp

s

~2020

>26 Tbps

>60% CAGR

Traffic Growth on Akamai’s Platform

FUTURE DEMAND2.5B Primetime Viewers

x 10 Mbps

~25,000 Tbps


WILL VIDEO BREAK THE INTERNET?


The Scalability Challenge


The Last Mile Has Enormous Capacity

400M Lines

10,000 Tbps

X 25 Mbps


The Problem is at the CoreCloud Data Centers

100 Major Networks

500 Tbps

X 5 Tbps


The Problem is at the CoreCloud Data Centers

500 Tbps

25,000 Tbps

2% of what

we need!

=


Akamai Servers

The Akamai Approach: A Massively Distributed Platform


Akamai Servers

✓✓

✓ ✓

✓ ✓✓

The Akamai Approach: A Massively Distributed Platform






Akamai Servers

The Future: Extending the Platform to every home, office, and device

✓✓

✓ ✓

✓ ✓✓





GRAND CHALLENGE FOR PERFORMANCE

Instant web performance for any device, anywhere






Web Pages Are Slowing Down!

Typical Page Size

Typical # of Objects

Mobile Penetration

Avg. Page Load Time (Sec.)

1,622 Kb

112

30%

10.7

1,081 Kb

101

19%

7.2

20142013

788 Kb

88

9%

6.6

2012

Source: httparchive.org, Akamai, Radware






Mobile Internet Access is SLOW because…

…the mobile network architecture was not designed for the Web


Speed Matters: Conversion Rate vs. Load Time

Co

nve

rsio

n R

ate

(%

)

0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11+

Population Conversion Rate (%)

Page Load Time (Sec)

Page Performance & Site Conversion – Feb 2012


Speed Matters: Consumer Reaction to Slow Mobile Apps

40%20% 30%10%0%

Switch to a

competitor’s app34%

Less likely

to purchase31%

Negative brand

perception24%

Source: Forrester


Akamai Makes the Web Faster

DSA: Acceleration of dynamic

sites using network optimization

DSD: Caching of static objects

for offload & availability; some

performance gain

Ion: Optimized performance for

any device, any user, anywhere


Akamai Ion is Now…

FASTER | EASIER | SMARTER

ION STANDARD & ION PREMIER


Simple Front-End Optimization*

Image Compression*

Resource Domain Sharding

Advanced Offload*

Mobile Detect and Redirect

Device Characteristics

Content Targeting

Real User Monitoring

* Introduced or enhanced in 2014

Ion Standard

Includes the caching from DSD, all the acceleration from DSA

and more, with a focus on situational awareness



Image Compression*


Advanced Offload*



Content Targeting


Advanced Front-End Optimization*

Advanced Cellular Optimizations*

Enhanced Large File Downloads*

DNS, Page & Resource Prefetching

Origin Health Reporting*

Fast DNS*

Image Placeholders

EdgeStart

SHUTR


Ion Premier



+



Image Compression*


Advanced Offload*



Content Targeting


Advanced Front-End Optimization*

Advanced Cellular Optimizations*

Enhanced Large File Downloads*

DNS, Page & Resource Prefetching

Origin Health Reporting*

Fast DNS*

Image Placeholders

EdgeStart

SHUTR


Mobile-Focused Features



+






Improved Performance Over DSA

15-60%Faster with Ion Standard

20-95%Faster with Ion Premier

0%

20%

80%

40%

60%

100%

120%

MedianRange

Performance Over DSA

Ion Standard Ion Premier






Cellular Case Study (eCommerce)

50% Faster than DSA

with Ion Standard

Ion

Premier

DSA

7.0

10.5

5

Cellular Transaction Time (Seconds)

1142 310 6 7 98 10






Akamai vs. the Competition: Ion is…

Competitor 1Origins: NA, APAC

FASTER

71–148%

Competitor 2Origins: NA, EU

FASTER

30–110%

Competitor 3Origins: NA

FASTER

49–65%

Competitor 4Origins: EU, APAC

FASTER

41–91%

more users under 2 seconds

with Akamai Ion Premier (cellular)46X






Case Study: Blue Triangle Technologies

Clothing Retailer Specialty Apparel Store

in annual revenue

gained by using

Akamai Ion

Major Sporting Goods

$15.6Min annual revenue

gained by using

Akamai Ion

$3Mincrease in

conversion rates by

using Akamai DSA

26%


The web must be secure

GRAND CHALLENGE FOR SECURITY


NOTHING


NOTHING







10/19/309/299/289/279/269/259/24

120,000+

UNIQUE ATTACK PAYLOADS

Exploit

Announced






Major Attacks on Akamai Customers

Typical Attack Size

10s of Gbps

Attacks are originating

from all geographies

and are moving

between geographies

during the attack

Large Attack Size

100s of Gbps

Number of DDoS

Attacks PROTECTED

2010 2011 2012 2013 2014

991

1317

2002

2936

4316

0

1000

2000

3000

4000

5000


Traditional Solutions Are Insufficient

Sufficient Capacity

Packet Inspection

Proactive vs. Reactive

Maintain Performance

Data Center Level Defense

Data Center

Devices

Carrier

Filtering+






+

The Akamai Solution

(Cloud)

Data Centers

End User

1

10

100

10000

Origin

Traffic

1000

Akamai

Traffic

1

10

100

10000

1000 COVERED

– Kona Site Defender + PROLEXIC





GRAND CHALLENGE FOR ENTERPRISE

Fast, affordable IP access in the workplace and branch office






LONGDISTANCE

Between branch and web applications

Internet

WAN

(MPLS/VPN)

“The Trombone

Effect” for MPLS

& VPN Branches

Enterprise

Data Center

Remote Branch

Cloud

Provider

Branch Networks are SLOW

3rd Party

Web Sites






10-100Xincrease in capacity neededvideo, virtual desktops, collaboration tools, digital displays, backup/archiving, catalogue and software downloads, web apps, PowerPoint

Branch Networks are OVERLOADED

Internet

WAN

(MPLS/VPN)

“The Trombone

Effect” for MPLS

& VPN Branches

Enterprise

Data Center

Remote Branch

Cloud

Provider3rd Party

Web Sites






Akamai is Moving into the Branch

Akamai

Functionality:

And everything else the Akamai

Intelligent Platform™ does!

• De-Deduplication

• Local Caching

• Prepositioning of Content

• Intelligent Routing

• App Acceleration

WAN

(MPLS/VPN)

Enterprise

Data Center

Remote Branch

Cloud

Provider3rd Party

Web Sites






WAN

(MPLS/VPN)

Enterprise

Data Center

Remote Branch

Cloud

Provider3rd Party

Web Sites


• Akamai optimizes bandwidth

& speeds up applications on

the enterprise WAN

• Akamai optimizes bandwidth &

speeds up applications in the cloud

• Akamai offloads the WAN for

bandwidth-intensive applications

• Akamai adds quality of service

to the enterprise cloud network

• Akamai provides security for

the enterprise cloud network

Traffic

Prioritization

(QoS)

Security






WAN

(MPLS/VPN)

Enterprise

Data Center

Remote Branch

Cloud

Provider3rd Party

Web Sites


• Akamai optimizes bandwidth

& speeds up applications on

the enterprise WAN

• Akamai optimizes bandwidth &

speeds up applications in the cloud

• Akamai offloads the WAN for

bandwidth-intensive applications

• Akamai adds quality of service

to the enterprise cloud network

• Akamai provides security for

the enterprise cloud network

Traffic

Prioritization

(QoS)

Security

(Cisco with Akamai Connect)






Akamai Connect Speeds Performance

Performance Improvement for Corporate

Applications and Websites for a Luxury Retailer

6-7XFASTER INNEW YORK

2-3XFASTER IN

PARIS*

*The origin for this retailer is located in Paris





Fast, affordable

IP access in the

workplace and

branch office

The ultimate

in video quality

over IP at scale

The web must

be secure

Instant web

performance

for any device,

anywhere

Our goal is to make the Internet fast, reliable, and secure.

GRAND CHALLENGESAkamai was created to solve the





170,000+ Servers

1,300+ Networks

650+ Cities

100+ Countries

A GLOBAL PLATFORM

All top 60 eCommerce sites

All top 30 M&E companies

All branches of the U.S. military

All top 10 banks

DELIVERING 13+ MILLION DOMAINS

40+ million hits per second

2+ trillion deliveries per day

30+ terabits per second

ACCELERATING DAILY TRAFFIC OF

Akamai Today

Delivering 15-30+%

of All Web Traffic






A Pervasive Platform:

• 15,000+ servers

• 80+ networks

• 33 cities

Accelerating:

• 3+ million hits per second

• 150+ billion deliveries per day

• 2+ terabits per second

• 10+ petabytes per day

Akamai has 300+

customers in the

U.K., including 50+

leading retailers

Akamai in the U.K.

©2015 AKAMAI | FASTER FORWARDTM 51




Thank You