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Links• About
ContactPrivacy Policy
• Quality content Text-to-page ratio No duplicate
• 404 errors
• Social Engagement
• Site Speed (< 4 secs)
• Bounce Rate (< 55%)
• Time on Site (> 2:00)
• Pages per visit (> 2)
• Anchor text variation
• Link distribution
• Linking domain trustworthiness
• Linking domain variety
• Link velocity
X = RankingScore
SiteQuality
UserExperience
X
Example: 50 x 40 x 90 = 180,000
Site Quality x User Experience x Links = Ranking Score
• Example #150 x 40 x 90 = 180,000 (Ranking position #5)
• Example #2 -90 x 80 x 30 = 216,000 (Ranking position #1 with less links)
The magic numbers.
• Site Speed (< 4 secs)
• Bounce Rate (< 55%)
• Time on Site (> 2:00)
• Pages per visit (> 2)
Authority Content Definition.
Noun: “The act of consistently creating and distributing helpful information and stories to gain the attention, engage and
influence a clearly defined audience with the objective being to identify those who would benefit from your products / services.”
- David Jenyns