Comparison of Top 5 South

African Banks

on Facebook April

2016

Top 5 Local SA Airlines

• We looked at the top 5 Banks on Facebook in South Africa for April 2016.

• Read on to find out how brands like ABSA and Capitec Bank performed.

Highlights

• With a growth rate of 4.05%, Capitec Bank enjoyed the highest Fan Growth Rate amongst the 5 brands analysed

• ABSA had the highest PTA score at 4.81%, marginally beating Nedbank with a score of 4.68%

• Among the brands analysed, Nedbank came out on top with the highest average engagement score.

• ABSA made the most posts in April achieving 4 of the top 6 recorded but only managed the third best overall engagement score.

• FNB's Facebook Page saw the highest number of Fan posts (989) and FNB also received the highest percentage of Positive Sentiment (29.00%) as well as the swiftest response time throughout April

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FNB had the largest fan base of 780,422 while Capitec showed the highest fan growth of 4.05%.

200,000K 250,000K 300,000K 350,000K 400,000K 450,000K 500,000K0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6% FNB Nedbank Standard Bank - South Africa Capitec Absa

Number of Fans

Gro

wth

%Fans

Nedbank Absa Capitec Standard Bank - South Africa

FNB0%

10%20%30%40%50%60%70%80%90%

100%

Countries < 2% Other Countries South Africa Countries < 2% Other CountriesSouth Africa Countries < 2% Other Countries South Africa Countries < 2%

Fans - Geography

Absa had the highest PTAT of 4.81% as a percentage of its average number of Fans during this time period.

200,000K 250,000K 300,000K 350,000K 400,000K 450,000K 500,000K0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%FNB Nedbank Standard Bank - South Africa Capitec Absa

Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

Absa published the greatest number of posts (65). Nedbank had the highest average engagement, with a score of 555.

FNB

Nedbank

Standard Bank - South Africa

Capitec

Absa

0 100 200 300 400 500 600

0 10 20 30 40 50 60 70

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

Absa received the most number of Likes (45,643), Capitec got the most number of Comments (2,145) and Capitec had the most number of Shares (784).

FNB

Nedbank

Standard Bank - South Africa

Capitec

Absa

0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000K 45,000K 50,000K

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsAbsa

20-APR-16, WED 7:14AM

The #ClaimYourCash crew is setting off on a road trip around South Africa. Which are the best towns ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 14,251 127 45 Positive

Nedbank

12-APR-16, TUE 3:39AM

Travel, invest and make secure payments happen globally with Nedbank Forex solutions. Speak to us to ..

NO IMAGE

Absa

15-APR-16, FRI 5:00AM

What’s yours is yours. And we’d like to keep it that way. Scammers are out to get your money, and th ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

1,000 9,562 228 132 Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

998 5,912 595 298 Uncategorized

Most Engaging Brand PostsAbsa

29-APR-16, FRI 5:00AM

What’s yours is yours. Phishing tries to steal that. Those weird SMS’es you get claiming you’re the ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

982 5,785 133 132 Negative

Absa

21-APR-16, THU 11:56AM

MegaU Youth Account. No monthly fee. #LiveFree. T&Cs Apply

NO IMAGE

Nedbank

05-APR-16, TUE 8:46AM

Nedbank’s Foreign Currency account allows you to diversify your portfolio and protect your investmen ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

981 7,312 48 8 Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

979 4,337 101 41 Neutral

FNB's Facebook Page saw the highest number of Fan posts (989).

FNB

Nedbank

Standard Bank - South Africa

Capitec

Absa

0 200 400 600 800 1000 1200Number of Fan Posts

Fan Posts

FNB received the highest percentage of Positive Sentiment (29.00%).

FNB

Nedbank

Standard Bank - South Africa

Capitec

Absa

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Sentiment Analysis

Nedbank responded to the highest percentage of Fan posts (86.70%).

400 500 600 700 800 900 10000.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%FNB Nedbank Standard Bank - South Africa Capitec Absa

Average Response Time (mins)

% o

f Fa

n Po

sts

Bran

d Re

spon

ded

toBrand Responses

Standard Bank - South Africa published the most with 60 posts, among the brands being analysed.

29%

32%

9%

11%

19%

Absa Standard Bank - South Africa FNB Capitec Nedbank

Share Of Voice – Volume of Posts

Absa received the largest volume of Likes (45,643), among the brands being analysed.

50%

1%

10%

8%

31%

Absa Standard Bank - South Africa FNB Capitec Nedbank

Share Of Voice – Likes

Capitec received the largest volume of Comments (2,145), among the brands being analysed.

24%

10%

12%34%

20%

Absa Standard Bank - South Africa FNB Capitec Nedbank

Share Of Voice – Comments

Capitec received the largest volume of Shares (784), among the brands being analysed.

31%

3%14%

32%

21%

Absa Standard Bank - South Africa FNB Capitec Nedbank

Share Of Voice – Shares

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For a detailed analysis on any of the brands included in this report

Please contact us at

info@whysatisfy.com