Five Contemporary Ways to Drive Readers to Action –Part 1 of 2

Email provides you with the most direct line of

communication for conversion to

sales …

… which is why the savviest

online marketers have no intention of giving it up any

time soon.

With an ROI of around 4,300% (according to the Direct Marketing Association), email

practically pays for itself …

… and saves a tree or two

in the meantime!

ways to maximize email marketing’s potential for your brand.

1: Learn about customer behaviorAnalyze email activity to

help you understand your customers — their actions,

motivations, and preferences.

Use A/B testing, click tracking, heat maps, and eye tracking in your email campaigns to gain deeper insights into user behavior.

2: Conduct surveysJust as analyzing the emails you send out gives you deep information about your customers and how they interact with your emails.

That’s it for today!Want to find out more? Stay tuned for my next post where I will break down the next 3 points. You don’t want to miss it…I’ll even throw in a bonus tip, just for you.

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