trafficdna_publisher

Global Digital Performance

Identity

[email protected] www.trafficdna.com TrafficDNA © 2014

Core IdentityTrafficDNA is part of Noosphere Group of companies that holds some of the most important service providers in the Digital Marketing value chain. Automation of all steps of digital performance marketing is the core of our service development strategy, and TrafficDNA is the center of it.

A mobile & Internet conglomeratewith 8 digits USD in Revenues

2000 employees and a portfolio ofover hundreds of brands

Presence in 20 countries

Marketing powerhouse with hugeexpertize in performance basedmarketing


Global Presence

Coming soon

USACanadaNetherlandsUkraineRussiaChina

SingaporeBarcelona

123 456

78

Active countries

Our offices


AppNexus Strategic PartnershipTrafficDNA has partnered with Appnexus, to allow advertiser access to billions of daily impressions, in a one-step solution that adds unlimited potential to your digital campaigns.

RTB-ENABLEDAD SERVER

EXTERNALSUPPLY & DEMAND

PARTNERS

Buy-sideCapabilities

Sell-sideCapabilities

Appnexus cloud(powering 30+ leading

ad tech companies)

Focus


Focus: Digital Marketing

For more than 10 years, TrafficDNA is committed to perfecting ROI driven solutions for Digital Marketers, with emphasis placed on real time optimization of campaigns, revenue generation and customer satisfaction.

TOTAL ONLINEMARKETING EXPERIENCE

Email

Rnd

OfflineCross Marketing

Retargeting

PR / Community

Viral

Social

MobileMedia Buys

Display

Affiliate

Search 635 YEARS

TOTALMARKETING STAFF

285 PEOPLE


DSP platform

Our in-house DSP platform provides efficient solutions for mobile display media buys. Integration of proprietary technologies enables to simplify advertising algorithms, profoundly optimize campaigns and achieve desirable results.

Current RTB integrations:

Coming Soon:

Real-Time Bidding Hyper-local targeting Mobile Retargeting

Look-a-like modeling Premium Inventory Global audience reach

Advanced Analytics& Data Management

Rich Media Fast & Robust Interface

Self-serve & Managed accounts

Full Transparency Brand-Safe Performance

Clients


Clients

Client satisfaction and strong partnerships are TrafficDNA’s passport.


TestimonialsResults based marketing testimonials

TrafficDNA is one of the major partner in Europe with years of experience in digital marketing. If you’re interested in affiliate business, contact them, tell them your objectives and put them to work. Their staff exhibit genuine expertise and their managers would run through a wall for you. Denis Bokov,

CEO at Renatus

The guys are true professionals with profound understanding of pay-per-call model. They make appropriate decisions to help maximize return on investments and we’re happy to be a part of their team collaborating on business improvement.

Anton Krasniy, CEO at Murka

TRafficDNA provides with high-quality services that allow us to stand out of the crowd. Together we have made great results and managed to build strong relationships that are supported by positive feedback. Very quickly they have become a reliable partner of ours.

Giovanni Costa, Founder & CEO at Tekka S.r.I.

We know when we work with TrafficDNA we can expect quality, quantity, professionalism, industry prowess, and an overall friendly attitude. All of which make them a pleasure to do business with.

Febe Chang, BD Manager at Clean Master

Since beginning of our partnership with TrafficDNA we have experienced considerable growth within the marketing channel that we enjoyed thanks to them exclusively. They’ve helped to make us solid and exposed our brand worldwide.

Jennie Wåge, Head of Online Marketing at Mobogenie


Case Studies

Coca–Cola engages more into mobile advertising with TrafficDNA’s Next Generation DSP driving minimum CPCs and outstanding campaign optimization.

As part of its nationwide FIFA NCP campaign, Coca-Cola wanted to amplify the awareness by engaging 14 to 45 year old mobile users in Romania in advance of the 2014 FIFA World Cup™ with related incentivesand donations to a sport NGO.

Challenge

TrafficDNAs team of mobile advertising specialists set up the Coca–Cola FIFA NCP mobile campaign using the geo-fence technology for the entire country of Romania.

Summary

Additional targeting included mobile devices using Android 2.1 and up along with a wide range of iOS devices.

Over 2 million impressions across 20 days, between May 23rd and June 11th, which generated 12,800 clicks at an over–the–average Click-through rate of 0.65%.

Results

Dragos Gruita, Customer Service & CDE Business Manager at Coca–Cola HBC Romania

SOL, a global beer brand under the umbrella of Heineken Greece, approached today’s tech-savvy and mostly on the move consumers through their smartphones by working with Next Generation DSP.

By joining into a common effort with the active groups of DesTV and TEDxThessaloniki, SOL needed to spread the message #DoingItYourWay in Athens, Thessaloniki and its surroundings through two inspirational videos hosted on YouTube.

Challenge

TrafficDNA’s team of mobile advertising professionals used the very demanded geo-fence technology to deliver SOL’s messages in the selected areas in Greece.

Summary

The messages have been targeted to Android and iOS users no matter of their operating system version.

A generous brand awareness through 1,32 million impressions spread on 21 days, between June 25th and July 15th, together with over 5,700 clicks on both Android and iOS as actions towards the landing page videos published on YouTube. Nevertheless, in a country where 79% of the users notice the mobile advertisements the rate of success rises by itself.

Results

Dionysia Simatou, Brand Manager Global Brands & Specialties, Heineken Greece

Our Service


Universal Network

SocialMobileWEB Apps

TrafficDNA has generatedhuge assets due to its focus

on mobile traffic60%Mobile

The variety of offers we have covers all possible platforms


Advertiser Benefits

Access to anymedia channel

High qualitytargeted traffic

Anti-fraud solutions

Desired trafficvolumes can be

reached immediately

Internalmedia buy team

Stats accessibleon mobile devices

Tech support working 24/7

Analytical Brain Modeling Brain

What? A real-timeanalytical reporting

system with over 40customisable reports

Why? Increase yourrevenue by keeping

up to date with all theactivity within your

app. Improve the user experience and

eliminateinefficiencies

What? Based on userhistory and attributes,DataBrain designsmodels to predictscores for usersegments and content.

Why? Know the futurebehaviour of your usersand how they react toyour content. IncreaseROI and serve the rightcontent!


DataBrain inventory

Databrain DMP Data Management Platform — a closer look

“Big Data” and the Data Management Platform (DMP) DMP key features:

Data Management Platform (DMP)

Sales

DataDisplay

Search Social Email

Analytics - Behavioral - External Data (3rd party)

Normalize Data

Segmentation and Targeting

Attribution

Tracking

Research and Insight Analysis

Unified Interface

CRM

Digital OOH Connected TV

Display

Optimization

Paid Search

Buying

Email

Optimization

and

Automation

CRM

Dynamic Site

Optimization

Automated

Social Response

Mobile

optimization

and Marketing

Offline Media

and Channels

Data Form

Effect On

Near Future

Multiple attributes set from variousdata sources for advancedsegmentation and targeting

Reacting to patterns in userbehaviour. DataBrain DMP monitorsperformance of apps and useraction funnel overtime.Conversions are tracked andanalysed to enable the bestpossible retargeting.

Personalised ads

Automatic data mining fordiscovering valuable segments

Upload external data fromvarious sources


Marketing tools


TrafficGear incorporates the features of 8 different services in one interface. Using those separately costs more money, takes more time due to incompatibility and at the end of the day gives nothing but data. TrafficGear gives you a qualitative advantage over competitors bythe automatic optimizations based on data you gather.

Advantageous solutions


Create your own algorithms

to automatically optimize your

campaignsor apply ours!

The more traffic sent – the more

precise targeting. Unable to resist.

Every click gets a tag. Automatic

optimization based on

gathered data. All a media buyer needs in one place.

Totally synced.

TrafficGear is a unique automated system ensuring that media buyer has a qualitative advantage over competition throughout the whole cycle of user acquizition, from Ad impression to lead management

TDNA Media Kit


Marketing Methods and Tools

Mobile Targeting

Connection Type Carrier-based or wifi/static

Mobile CarrierShow your ads only to devices operating under particular mobile carriers

Mobile Operating System Android, iOS, etc.

Device Type Phone, Tablet, or Desktops & Laptops

Device Make and Model Apple, iPhone, HTC Droid Incredible, etc.

Mobile BrowserFirefox, Chrome, Opera, Safari, or IE.

*System (i.e., device type, device make/model, OS, browser, carrier and connection type), frequency, geography, daypart, segments, and test/control targeting all work for in-app and device-optimized web campaigns.

Targeting Options

GeographicOur geographic targeting is so powerful that you can show your ads to anyone, anywhere. Target by country, region, city, or zip code.

DomainProtect your brand by limiting ads only to approved websites, or blacklisting sites you don’t want.

Content CategoriesContent categories are metadata attached to a slice of inventory that describe the contents of that inventory.

Retargeting

Day PartingCertain ad campaigns perform better at different times of the day

Frequency CappingLimit how often your ad is shown to the same person in a given time period.

Performance Controls

Get a second chance to make a first impression.

Target people that have already visited your website with custom ad campaigns designed to bring them back.

Creatives

What types of creatives can serve in campaigns? You can serve standard banners, video creative, and rich media mobile creative.

Traffic DNA aren’t just bid management tools. It’s constantly learning “what works” by identifying the relative effectiveness of different user characteristics in order to optimize your bidding strategy.

This learning helps it adjust the weighting they place on each audience characteristic in order to drive maximum performance.

Learning and dynamicoptimization


TRAVEL: enter the era of “big data“ Large travel corporations have an enormous amount of data at their disposal about their customers. Where they live, what age they are, how many children they have, income, etc. We make use of these valuable data to monetize and convert it into actionable commercial ends to increase their revenue.

Insights, lift studies and travel trendsWith all this data we aim to provide advertising partners with key insights and travel trends around booking lead times, duration of stay, class of travel, total passengers, comp set destinations, ect.

Global reach200 million data points in over 188 countriesand growing

The result: more sales and branding impactfor the advertisers

Ability to reach in market travelers throughout the holiday booking process

In the early planning dreaming phase through past traveler history or search intent dataWith travel trend data we’re then able to run standard display activity to users who are closer to the point of booking

First party data direct from the world’s leading Airlines, meta search engines,

OTA’s and other travel providersThis data differentiates us as no other performance marketing company has this data at scale


Ad Units

Standart Units

Rich Media

Expandable

Mobile

Ad format

Ad size

Ad format

Ad size

Base size

Expandedsize

Expansiondirection

MPU

300x250

Half page

300x600

Leaderboard

728x90

Full banner

468x60

Half banner

234x60

Skyscraper

160x600

Small skyscraper

120x600

Square

250x250

MPU

300x250

Half page

300x600

Leaderboard

728x90

Skyscraper

160x600

MPU

300x250

Mobile banner

300x50

Mobile wide banner

320x50

Ad format

Ad size

Left

240x600

Left

320x600

Down & Left

300x250

Down & Left

500x300

Left

560x600

Down

468x210

Down

728x300

120x600 160x600 234x60 300x250 300x600 468x60 728x90


Programmatic Solutions

Direct Deals

PrivateMarketplace

Open Exchange

Targeted audiencesBespoke audiencesGuaranteed deliveryFirst look

Non standard ad unitsCPM / CPC / CPAVideo inventory available

Custom categoriesDomain targeting

Rich mediaCPM / CPC

No guaranteed deliveryMarket floor pricesGlobal categories

Domain reportingStandart ad unitsCPM only


Piggyback PixelAn image tag or code that redirects a user browser to another pixel not directlyplaced on the publisher page

How to adda piggyback pixel

On the Piggyback Pixels tab, you can input the URL of an image or JavaScript pixelto piggyback off the conversion pixel. You mightdo this to notify external servers about conversion events.

Add piggyback pixelswith the following in mind:

• Image pixels can only piggyback off other image pixels, and JavaScript pixels can only piggyback off other JavaScript pixels.

• Image pixels can have only one piggyback pixel. If you need to piggyback multiple pixels, be sure to use a JavaScript pixel.


How Data Driven Marketing works

Identify Audience

Locate Audience Bid On Inventory

Serve Ads

We collect curate andscore searchpurchase, check-in and insightsdata from partnersTo identify the right audience for each marketer’s needs

We locate your audience on websites they visit using anonymous cookie data

We use powerful technology to bid on ad inventory across 95% of sites on the web in moloseconds, ensuring you reach your audience

We serve your ad across multiple channels, getting your message to your audience in all the ways they prefer to engage

Continual Optimisation with our Machine-Learning Technology

Right Message + Right Format + Right Travel + Right Time


Wayn Inventory

22 285 856

World’s Largest Travel & Lifestyle Social NetworkGrowing by up 4,000 new registrations a day, WAYN has users in 193 countries

Registered users

62 323 892AVG monthly page views

10 225 547AVG monthly visits

Gender split Age breakdown Lifestylestatements

Three quartes in full time employment

Over 70% college educated or higher

30 000 NEW pictures uploaded to per day

Up to 70K trips, activities, tipsand questions added daily

—

—

—

—

8Page views per visit


Wayn Inventory22 m registered members worlwide

Growing by up to 4 000 users sign–ups per day

95 mm page views per month

Up to 1.2 m targeted video views per month

—

—

—

—

30 000 new pictures uploadedto wayn per day

Up to 70K trips, activities, tips& questions added daily

1 mm message sent per day

Average of 44 answers for each question asked

—

—

—

—

14% 19% 19% 53%

58% travel for adventure, beach& cultural experiences

Travel more than5 times a year

Plan trips 1—3 monthbefore departure

Of wayn members travel1—2 times a year

North America

4 662 57720.9%5 443 6472 823 014

BeachAdventureCulturalCity breakLuxuryEcoSki

South America

869 9653.9%5 690 9711 050 311

Europe (Inc. UK)

4 406 86819.7%12 302 4792 240 698

Africa

1 044 7634.6%6 040 875880 149

Middle East &Asia

8 072 78636.2%28 448 7293 757 094

ROW (Rest of World)

2 296 62010.3%436 660170 014

Australasia

932 0484.1%1 426 665344 532

Spent over $3 500on average on their last trip

22,5%18,9%16,8%10,5%

8,3%5,9%2,6%

The Formats


Available Mobile Formats

Mobile ad

Banner ads use a small portion of the screen to entice users

to "click through" to a richer, full-screen experience such as a website or app store page.

Mobile video banner adUse it to promote anything that you’re

offering to your audience.

Skin creativesare creatives that wrap, wallpaper, or otherwise

surround page content with ad content


Rich Media FormatsRich Media Ads

Expandable creativesor expandables, are rich media creatives that can be enlarged beyond the initial dimensions of the

placements they fill on web pages

An interstitial addisplays as a user navigates from one

web page to the next

HTML5 videointo a banner placement

If your budget allows for it, Rich Media ads have the highest engagement rate compared to static ads. You can even decide to let the user interact with a part of your app directly within:


Standard banners

— Static or animated ad, it appears on top / bottom of the screen

— Available in different size


Video Banners

Many advertisers would like to serve rich media creatives on mobile devices, especially video:

— to improve user experience, autoplay is no longer default for video banners— 15 second videos, 30 second videos or videos of other lenght


Skins

A rich media ad that occupies the unused ‘white space’ of a page, typicallythe space surrounding the main content frame


Expandable Banners

Expandable banner expands beyond the confines of the traditional banner.Multiple Flash panels can be launched by a click, rollover or auto–initiation


Interstitials

An interstitial ad displays as a user navigates from one web page to the broweser window after the user leaves the initial page, but before the target page displays on the user’s screen


HTML5 video

HTML5 call to action buttons in front of the video content. This means that a user can interact with the ad unit while watching the video


Pre–Roll

— Video ad that is played automatically. The mobile video ad can be launched

as Pre–Roll (before start of app)

— A click–through action may be possible but not necessary


Facebook Ads Creatives

Facebook mobile news feed ads

Facebook right side ads

Thanks!