Twitter and ibm form strategic relationship

© 2014 IBM Corporation

Twitter and IBM form Global Partnership

to Transform Enterprise Decisions

© 2014 IBM Corporation2

Recap of the announcement

On Oct. 29, IBM and Twitter announced a landmark partnership to transform how

businesses and institutions inform every business decision.

The alliance brings together Twitter data with IBM’s industry-leading, cloud-based

analytics and customer engagement platforms.

The collaboration will focus on three areas:

1. Integration of Twitter data with IBM analytic services on the cloud:

• For business users: Watson Analytics, Social Media Analytics

• For developers and entrepreneurs: IBM DataWorks, Analytics for Hadoop,

Bluemix services

2. Development of new data-intensive capabilities for the enterprise, beginning with

IBM’s ExperienceOne customer engagement solutions.

3. Specialized enterprise consulting, drawing on the skills of thousands of Global

Business Services and application professionals, and IBM Interactive


We’re moving from a process-centric to an insight-centric world

Systems ofEngagement

Systems of Record

Systems of Insight

Drive every decision

Fuel every interaction

Power every process


Systems of Insight

Systems of insight are transforming industries and professions

Optimize operations; counter fraud & threats

(COO)

Improve IT economics(CIO)

Attract, grow, retain customers(CMO)

Manage risk(CRO)

Create new business models(CEO)

Transform financial & management processes

(CFO)


Twitter distinctively represents the public pulse of the planet.

Insights from Twitter can shape every business decision.

Voice of

CustomerUnderstand individuals

Product Research

& InnovationIdentify unmet needs

Real Time

OperationsSense demand shifts

Talent

AcquisitionWork with the best

Behavior Driven

ServiceEngagement in context


The IBM Twitter partnership

Integration of

Twitter data

with IBM

analytics

services on the

cloud

New data

intensive

capabilities

for the

enterprise

Specialized

enterprise

consulting

Business decision making will never be the same


Twitter data offered with IBM Data & Analytics services on the cloud

for Business

Users and

Analysts

for Developers,

Data Professionals

and Scientists

• Watson Analytics

• Social Media Analytics

• IBM DataWorks

• Analytics for Hadoop

• IBM Bluemix


Business Users and Analysts

Establish context

• Know your customer better

• Empower everyone

Act with confidence

• Anticipate customer needs

• Cultivate greater loyalty

IBM Watson Analytics


Developers, Data Professionals and Scientists

Create compelling mobile apps

• Use with plug-and-play simplicity

• Create trusted data

Discover compelling insights

• Consume within Hadoop analytics

• Build cognitive solutions

Analytics

for Hadoop

DataWorks

Watson

Developer

Cloud

Bluemix

PaaS


Solutions and skills to exploit the intersection of data and engagement

Digital experience Digital expertise

Scaling collective intelligence

down to the individual,

industry by industry –

drawing on the skills of thousands

of IBM consultants

Creating immersive digital

experiences –

with IBM Interactive

Attitudes

and

sentiment

Customer

experience

management

Web analytics

and marketing

optimization


Our first solution is for businesses looking to better understand and

engage customers across digital channels

• Integrated Twitter / IBM solution leveraging

IBM’s ExperienceOne platform

• Attract, grow, retain customers

- Map sentiment to issues users have with

web interactions

- Proactively identify customers in need of

service and engage them in context

- Engage customers and prospects with

optimized, cross-channel, behavior-

driven communications

Attitudes

and

sentiment

Customer

experience

management

Web analytics

and marketing

optimization


Enabled by digital expertise and enterprise consulting

Our collaboration will draw upon the skills of tens of

thousands of IBM Global Business Services consultants

and application professionals with deep expertise

Consultants from IBM Interactive Experience will support

user experience design, creating immersive digital

experiences

Together, we’ll work with clients to help extract more

value from the combination of Twitter and enterprise data

MarketingProduct

Management

Human

Resources

Customer

Service

High Priority Areas


Business decision making will never be the same

Internet

Twitter and ibm form strategic relationship