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Taming the TrollsFearless Social Media Engagement
Wit h Duke Speer A t UNA’s Annual Conference 2015
Please Share Highlights mentioning #UNA2015 @Duke3D
Questions?
Fire Away Anytime
Slides posted on SlideShare:
http://www.slideshare.net/DukeSpeer
Ever Feel Like This?
Or This?
Or This?
Seeking Younger Donors
Applying our new “Social Media Strategy”
Google $10K/mo. Grant
Internet Profiling –better understanding our constituent
SOCIAL MEDIA TO THE RESCUE!
PROFILING TO THE RESCUE?
What About Engaging Your Volunteers In Social Media?
May, 2015Duke Speer OpenWest 2015
Technologist -Turn To The Pros
WHY LISTEN TO THIS GUY?No particular reason! – Might be mildly amusingSerial Volunteer - Open Source MattersTeam Lead - Joomla! Trademark / Licensing TeamMarketing, Resources and Extensions Review Teams
Non-Profit Community Specialist
Technical Reviewer:
No particular reason! – Might be mildly amusingSerial Volunteer - Open Source MattersTeam Lead - Joomla! Trademark / Licensing TeamMarketing, Resources and Extensions Review Teams
Non-Profit Community Specialist
May, 2015Duke Speer OpenWest 2015
It’s all about IMPACT
What Is A Troll?
What Is A Troll?
• Wikipedia article “Troll (Internet)”
– “In Internet slang, a troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.”
• Wikimedia MetaWiki “What is a Troll?”
– “The idea of defining trolling is in many ways comical at best. The nature of trolls is to slip from any definition intended to constrain their actions and to find new and innovative ways to annoy…[It] is not possible to identify everything someone might do to deliberately try to wreak havoc.”
What Is a Troll?
Trolls Just Want To Have Fun!
Are All Trolls Really Trolls?
Are All Trolls Really Trolls?
Are All Trolls Really Trolls?
Are All Trolls Really Trolls?
Are All Trolls Really Trolls?
Would you speak like this in public?
What Do You Do?
Ban Them?
Ignore them?
Engage them?
Call Them Out?
Call Them Out?
“Comment can inform us (through reviews), affirm us (through empathy), improve us (through informing feedback), manipulate us (through misdirection or fakery), alienate us (through non-constructive criticism and hate), shape us (through social comparison), and sometimes simply perplex us.”
“Puzzling, short and asynchronous, these messages can be slap-dash, confusing, amusing, revealing, and weird, while shedding context in their passage through the Internet.”
Know Your “Goal”
Figure OutWhom You Are Dealing With
Own The Playground
Bring The Debate ToHome Turf
Close The PlaygroundAfter A Few Days
Remove Anonymity …
Require Registration& Display User’s Details
Set Rules and Follow Them!
Simplest Code of Conduct!
Don’t Be A Jerk!
- WordCamp SLC
Set Rules and Follow Them!
H T T P:/ /WWW.OPEN WEST.ORG /C ODE -OF-CON DUCT /
H T T P:/ /WH I RLPOOL.N ET.A U/WI K I /WP_ RULES
Empower Your Vounteers
- To Set A Civil Tone- To Moderate- To Have The Last Word
Pause First …
Draft Your
Answer Offline
How did I do?Before you leave …
Please, rate and comment on this talk!
UNA Evaluation Form @Duke3D
Questions?Your Experiences?
ENGAGE! (Answers optional)
Solutions References• Blogger’s Code of Conduct (http://bit.ly/ruAg9O)
• The Chapel of the Hermits (http://bit.ly/nUKEM2)
• How to Disagree (http://bit.ly/pCJIEb)
• How to Handle a Troll (http://bit.ly/nrOPjp)
• Interpretive Charity (http://bit.ly/q3w3hs)
• Being a Gentleman in the Age of the Internet: 6 Ways to Bring Civility Online(http://bit.ly/qGbBhI)
• Clive Thompson on the Taming of Comment Trolls (http://bit.ly/pA60uK)
• Special Abu Muqawama Q&A with Daveed Gartenstein-Ross (http://bit.ly/pXcVj8)
• God Help! These People Are Driving Me Nuts! (http://bitly.com/py0qz5?)
Thank You!
Join me for more!I’m here all day.
@Duke3D