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• Joined LPi in 2009
• A geek by trade
• Stewardship Committee Chair
• Editor, CatholicTechTalk.com
• Why I love my job
Your Presenter
Joe Luedtke
Chief Operating Officer
Liturgical Publications
(262) 207-2471
• Why Video is important
• Prerequisites for Video
• Top 10 Tips for Producing Videos
• Video Production a Step by Step Guide
• Q&A
Our Agenda
The Generation
What do you think YouTube has for the…
• # of YouTube users: ?
• # of videos viewed per day: ?
• # of hours of video watched per month: ?
• # of hours uploaded to YouTube every minutes: ?
• Average # of mobile video views per day: ?
1. A church website you can update
2. A YouTube Account (or Vimeo)
3. Expensive video camcorders? No, your smartphone is
fine!
4. A computer – Either Windows (MovieMaker) or Mac
(iMovie)
5. Budget? If you have the above, no additional budget is
needed!
Video Prerequisites
Optional Additions:
1. Tripod or Stabilizer
2. Microphone
Both of these items are less than $200 in total.
Video Prerequisites
Who are you reaching out to?
• The committed parishioners in the pew?
• The Chreasters?
• The youth of your community?
• Prospective new members?
Tip #1 – Understand
Your Audience
• Your audience will define what your message is
• Some common message ideas:
• A welcome message to prospective new members.
• Video testimonials
• Video of parish activities showing a vibrant and
engaged church
• Thought provokers about our faith, your parish, and/or
the liturgical week
Tip #2: Determine Your
Message
Tip #3 – Develop a
Communication Plan
• You now have a video, its on YouTube, now what?
• How do parishioners find out about it?
• On your website? Absolutely.
• In your parish bulletin? Yes.
• Announcements after mass, after meetings? Yes.
• Sharing on Facebook? Yes.
• By word of mouth? That’s the key!
• Producing a video is not overwhelming, but if you need
help…
• Ask for it.
• For the youth of today, this is easy. They grew up on
video.
• How about a contest for your parishioners or school?
Tip #4 - Solicit Help
• Look at other church sites for ideas
• Leverage your diocese’s site. They
probably have some video content to start
• Additional 3rd party content (i.e.
www.bustedhalo.com)
Tip #5 – Leverage the
Work of Others
• Use natural light, but not too much backlighting.
• Avoid background noise if possible.
• Always turn your phone and shoot horizontally.
• Your faith is an intimate experience and the video
should project that.• Get close. Stay eye level. Don’t zoom in.
• You’re a church not a PR firm. Show the passion and emotion
you have for your faith.
Tip #6: Be Conscious of
the Movie “Set”
Tip #7 – Seize the
Moment
• Videos that “go viral” are almost always,
unscripted, ad-hoc productions.
• Don’t chastise anyone for taking pictures or
video during a service, encourage it.
Tip #8 – Maintain
Steady Hands• Keep your hands as steady as possible or
use a tripod or stabilizer.
• Don’t zoom in and out.
• Avoid walking or moving shots.
• The shorter is better.
• One to three minutes is ideal.
• When you’re viewers start clamoring for more, then
make them longer.
• Chances are every week you print a new bulletin. Is the
letter from the priest in that bulletin that same every week
for next two years?
• Of course not. Then please don’t do the same with your videos
and your website.
Tip #9: Keep it Short;
Keep it Fresh
• Most churches still have not entered the Internet age.
They have a bulletin editor, but what about the other
communication mediums?
• You should establish a committee or, if you’re blessed to
be large enough to have a Communication Director, to be
responsible for maintaining website content, social media,
email communication, and video content.
Tip #10 – Establish a
Communication Committee
Here’s the Question that We Asked Some Conference Attendees Today
What do you think is the key to evangelizing and bringing the next generation of parishioners back to
church?
Step by Step Video Production Guide
1. Create a YouTube (or Vimeo) account
2. Ensure you’re website can post videos
3. Identify audience and subject matter
4. Shoot the video footage
5. Add in an intro and trailer (optional)
6. Edit the video footage
7. Review
8. Publish to YouTube
9. Post YouTube video on your website and if you have
them: Facebook, Twitter, email newsletter. Mention in
next week’s bulletin.