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Vodafone Market Research in Asansol 2015
CHAPTER: 1 ABSTRACT
It is well known to all that the Indian telecom industry has been regularly beating target i.e. It has been grown like very complexly, dynamically as well as competitively. Because in the modern world every business is growth prospective oriented. And now-a day’s one of the major issue in Indian Telecom Industry is how to expand their own business through the latest technologies like mobile data. Mobile Data to meet the various requirements for various purposes of people. That’s why growth of data usage increase especially happens when business, travelers, academician and other professional needs to access email and other corporate applications during urgent trips and travels. Also youngsters are using smart phones and that’s why company also developed various applications like online shopping application(Flipkart,Snapdeal, Amazon, Jabong, Shopclus, etc.), various social media applications(Whatsapp, Messenger, Instragram, Twitter, etc.), online newspaper, songs applications(gaana.com, saavn.com, etc. ), various travelling applications (Uber, OLA Cab, GPS, Google Map, etc.), etc. So, without mobile data using these applications is not possible. So, now a day’s mobile data is very essential.
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Vodafone Market Research in Asansol 2015
CHAPTER-2: INTRODUCTION
2.1 BACKGROUND OF THE STUDY
As per the Modern Marketing Management Scenario every Business Want its auspicious growth prospective. Likewise in this Modern society Indian Telecom Industries face lots of challenges among its number of competitors in every phase with some latest technology just like Mobile data. It is a major issue in each telecom industry in India even if this competition can’t leave the World 4th largest Telecom Sector VODAFONE. Because growth of mobile data especially happens when business travelers, academician and other professional needs to access email and other corporate applications during urgent trips and travels. As we are all well aware of that now-a-days the telecom industry has been recognized world over as an important tool for socio economic development media for each every nation. On the other hand Internet service is act as one of the prime support of services needed for the rapid growth of various sector of economy in the modern society, it has become especially more important in recent year because of enormous growth of information technology and for the smooth operation of the every business corporate goal. Today an Internet Service is an essential aspect of every field like Entertainment, Education, Hospital, Science technology, Social Media etc. So many applications have developed .So, every people probably mass youth age group people want to use internet in their daily life. There are various ways for internet service accessing but today it becomes more & easier than previously through mobile data and its result to create lots of competitor in Internet operator in telecom sector. On the other hand there is a big question mark in internet users mind like
Which data operator should use? Which operator gives us high speed internet? Which operator gives us more offers? However everyone knows very well that Vodafone is a world famous cellular
service in telecom industry, but people even some its customer might not listen or use its mobile data facility. That’s why I have taken a challenge on my project topic “DATA IN MARKET PLACE”. The basic purpose of this project to analyze the Market Performance of Vodafone Data as well as to enhance the Promotion of Vodafone Data and m-pesa in Asansol Market.
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Vodafone Market Research in Asansol 2015
2.2 OBJECTIEVE OF THE STUDYEvery organization has to achieve its organization goals. For this it is very essential for an organization to know about the view of consumers and their competitive products. This survey research may be also aimed as to estimate potential buyer for the product. The objective of the study is as under:
To identify the difference between market performance of various telecom sector and Vodafone.
To study customer buying behavior and factors which influence the purchase decision process
To know how the company has been successful in encountering the aggressive marketing strategies of competitors.
To identify the marketing performance as well as the marketing strategies of Vodafone Data among its various competitor in the Telecom Market of Asansol.
To identify the weakness of this data plan and m-pesa and provide value addition to the company.
To Educating retailer about Vodafone m-pesa. Find out the reason behind lack of promotion of Vodafone m-pesa. To find our target customer for it as well as analyze the cause why customer
preferring other data offers instead of Vodafone To know about customers various need for the purpose of Internet Service To study consumer buying behaviour, and factors which influences consumers
buying processes for the Vodafone internet Data Pack. To find out which factor influences retailers to sell SIM cards.
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Vodafone Market Research in Asansol 2015
2.3 COMPANY PROFILE
Company Summary
Type Private
Industry Telecommunications
Headquarters Mumbai, Maharashtra, India
Services Mobile telephonyWireless broadband
Parent Vodafone Group
Slogan
Logo
“Power to you”
Website www.vodafone.in
www.vodafone.com
2nd largest mobile network operator in India by subscriber base, after Airtel It has approximately 173 million customers as of September 2014 Total number of Vodafone India Subscribers: 141,519,840, i.e. 21.54% of the
total 657,158,013 Indian mobile phone subscribers. In Kolkata Number of Vodafone Subscriber 4,084,284 of September 2014 In West Bengal Number of Vodafone Subscriber is 11,165,667 of September
2014
Introduction of Vodafone
Vodafone India is a 100% subsidiary of Vodafone Group. It commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Brand Vodafone was launched in India in September 2007, after Vodafone
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Plc. acquired a majority stake in Hutchinson Essar in May 2007. From a single operation base with 31 million customers, the company has expanded its operations across the country to cover all 22 telecom circles and service 180 million customers. This journey is a strong testimony of Vodafone's commitment and success in a highly competitive and price sensitive market.It offers both prepaid and post-paid GSM cellular phone coverage throughout India and is especially strong in the major metros.
Vodafone India provides 3G services on basis of 900 MHz and 1800 MHz digital GSM technology. Vodafone India launched 3Gservices in the country in the January–March quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks. Vodafone added maximum subscribers in July 2014, with 13.6 lakh new users joining its network to take its base to 17.12 crore. Vodafone is the second largest player in telecom operator in India after Airtel, with a market share of 22.95%.
Products and ServicesWe offer a wide range of products and services including voice, messaging, data and fixed line solutions and devices to assist customers in meeting their total communications needs.
3G
On 19 May 2010, the 3G spectrum auction in India ended. Vodafone paid ₹ 11617.86 million (the second highest amount in the auctions) for spectrum in 9 circles. The circles it will provide 3G in are Delhi, Gujarat, Haryana, Kolkata, Maharashtra & Goa, Mumbai, Tamil Nadu, Uttar Pradesh (East) and West Bengal.
On 16 March 2011, Vodafone launched 3G services in Uttar Pradesh (East) in the city of Lucknow. It was the fifth private operator (seventh overall) to launch 3G services in the country, following Tata Docomo, Reliance Communications, Airtel, and Aircel.
On 23 June 2011 Vodafone launched 3G service in Kerala by joining with Idea in an Intra Circle Roaming agreement. Initially Vodafone 3G services will be available in the following cities in Kerala – Ernakulam, Aluva, Palakkad, Thrissur, Calicut, Koyilandy, Alappuzha, Cherthala, Malappuram and Manjeri. On 28 June 2012, Vodafone launched
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Vodafone Market Research in Asansol 2015
a new international roaming package under which the users shall have not to pay multiple rentals in the countries they are visiting.
iPhone
Vodafone Launched iPhone plans on 17 January 2015 with Vodafone 6K and 10K plans for iPhone 4s, 5s, 5c, 6
M-Pesa
M-Pesa was launched in India as a close partnership with HDFC bank in November 2011. Development for the bank began as early as 2008. The service continues to operate in a limited geographical area in India. Vodafone India had partnered with both HDFC and ICICI. ICICI launched M-Pesa on April 18, 2013. Vodafone plans to rollout this service throughout India. The user needs to register for this service by paying 100 Rupees and there are charges levied per M-Pesa transaction.
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2.4 COMPETITORSTotal wireless subscriber base increased from 952.34 million at the end of Jan-15 to 960.58 million at the end of Feb-15, thereby registering a monthly growth rate of 0.86%. The Wireless subscription in urban areas increased from 553.45 million at the end of Jan-15 to 557.27 million at the end of Feb-15 and wireless subscription in rural areas increased from 398.89 million to 403.31 million during the same period. The Wireless Tele-density in India increased from 76.02 at the end of Jan-15 to 76.60 at the end of Feb- 15. The Urban Wireless Tele-density increased from 142.96 to 143.71 and Rural Wireless Tele-density increased from 46.08 to 46.56 in the month of Feb-15. The shares of urban and rural wireless subscribers were 58.01% and 41.99% respectively at the end of Feb-15. As on 28th February, 2015, the private access service providers held 91.56% market share of the wireless subscribers whereas BSNL and MTNL, the two PSUs access service providers, held only 8.44% market share.
As per the reports received from the service providers, the number of broadband subscribers increased from 94.49 Million at the end of Jan-15 to 97.37 million at the end of Feb-15 with monthly growth rate of 3.05%. Top five service providers constituted 83.53% market share of total broadband subscribers at the end of Feb-15. These service providers were Bharti Airtel (20.88 million), BSNL (20.67 million), Vodafone (17.93 million), Idea Cellular Ltd* (14.08 million) and Reliance Communications Group* (7.78 million). As on 28th February, 2015, the top five Wired Broadband Service providers were BSNL (9.98 million), Bharti Airtel (1.43 million), MTNL (1.14 million), Atria Convergence Technologies (0.65 million) and YOU Broadband (0.44 million). As
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Vodafone Market Research in Asansol 2015
on 28th February, 2015, the top five Wireless Broadband Service providers were Bharti Airtel (19.45 million), Vodafone (17.92 million), Idea Cellular (14.08 million), BSNL (10.69 million) and Reliance Communications Group (7.67 million).
As of 28th Feb 2015 approximately 88.69% of the total wireless subscriber base was active. In the month of Feb-15, a total of 3.47 million subscribers submitted their requests for MNP. With this, the cumulative MNP requests increased from 146.54 million at the end of Jan-15 to 150.01 million at the end of Feb-15.
Source: (http://telecomtalk.info/trai-releases-telecom-subscription-data-airtel-continues-to-lead-the-market-as-of-feb-2015/133904/)
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Vodafone Market Research in Asansol 2015
2.5 VODAFONE ASANSOL
Vodafone South Limited provides wireless voice and data services in West
Bengal Telecom circle of India. If West Bengal subscribers have problems with regards
to Vodafone West Bengal Prepaid, Prepaid Online Recharge, Prepaid Recharge Packs,
West Bengal Prepaid Bonus Cards, Prepaid Internet Packs, Prepaid Roaming Packs,
Prepaid Special Offers, West Bengal Post-paid, Bill Pay Online, Vodafone RED, Post-
paid Bonus Packs, West Bengal Post-paid Internet Packs, Post-paid Roaming Packs,
Post-paid Special Offers, Caller tunes, service disruptions, activation / deactivation of
subscriber identity module or subscriber identification module (SIM) services and other
mobile service related issues in West Bengal Telecom circle end user can contact to the
Vodafone West Bengal consumer support contact details for resolution of your issues.
Asansol and Siliguri are 2 Vodafone Branch or Zonal Offices in West Bengal Telecom
Circle.
Its head office is located at Constantia Office Complex, 11, Dr. U N Brahmachari
Street, Kolkata.
Asansol Branch or Zonal Office
Vodafone Asansol branch or zonal office is located at
P. C Chatterjee Market 1St Floor, 74 / 192
G. T Road, Rambandhu Talaw, Opp - Auto Market,
Asansol- 713303
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CHAPTER-3 REVIEW
3.1 PRODUCT REVIEWM-pesa:
M-Pesa is the world’s most successful money transfer service. It enables millions of people who have access to a mobile phone, but do not have or have only limited access to a bank account, to send and receive money, top-up airtime and make bill payments.Customers register for the service at an authorised agent, often this is a small mobile phone store or retailer, and then deposit cash in exchange for electronic money which they can send to their family or friends. Once they have registered all transactions are completed securely by entering a PIN number and both parties receive an SMS confirming the amount that has been transferred. The recipient, who does not have to use the same network, receives the electronic money in real-time and then redeems it for cash by visiting another agent.
It offers:
An RBI approved mobile money account in association with ICICI Bank. This account is accessible on even the most basic handsets through a simple, customer friendly and secure medium called USSD (Unstructured Supplementary Service Data)
Deep rural connectivity to the last mile via its business correspondent network of 65,000 agents.
Benefits
Fast, secure and convenient payment and Cash management Solutions.
world most successful mobile money transfer service
Innovative uses
In addition to the millions of person-to-person (P2P) and customer-to-business (C2B) transactions, M-Pesa has made a big difference to people’s lives in other ways.In Tanzania for example, where the cost of travel prevents many people from getting the medical care they need, one non-governmental organisation (NGO), Comprehensive Community Based Rehabilitation in Tanzania (CCBRT), has used M-Pesa to send patients the money to pay for their travel to its hospital.In Kenya, Water Company customers use M-Pesa to buy credits which are transferred from their phone to their key fob which is then used to pay for fresh, clean water when they need it.
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2G
2G (or 2-G) is short for second-generation wireless telephone technology. Second generation 2G cellular telecom networks were commercially launched on the GSM standard in Finland by Radiolinja (now part of Elisa Oyj) in 1991. Three primary benefits of 2G networks over their predecessors were that phone conversations were digitally encrypted; 2G systems were significantly more efficient on the spectrum allowing for far greater mobile phone penetration levels; and 2G introduced data services for mobile, starting with SMS, text messages. 2G technologies enabled the various mobile phone networks to provide the services such as text messages, picture messages and MMS (multi media messages). All text messages sent over 2G are digitally encrypted, allowing for the transfer of data in such a way that only the intended receiver can receive and read it.2G has been superseded by newer technologies such as 2.5G, 2.75G, 3G, and 4G; however, 2G networks are still used in many parts of the world
Advantage
While digital calls tend to be free of static and background noise, the lossy compression they use reduces their quality, meaning that the range of sound that they convey is reduced. Talking on a digital cell phone, a caller hears less of the tonality of someone's voice.
Disadvantages
In less populous areas, the weaker digital signal transmitted by a cellular phone may not be sufficient to reach a cell tower. This tends to be a particular problem on 2G systems deployed on higher frequencies, but is mostly not a problem on 2G systems deployed on lower frequencies. National regulations differ greatly among countries which dictate where 2G can be deployed.
Analog has a smooth decay curve, but digital has a jagged steppy one. This can be both an advantage and a disadvantage. Under good conditions, digital will sound better. Under slightly worse conditions, analog will experience static, while digital has occasional dropouts. As conditions worsen, though, digital will start to completely fail, by dropping calls or being unintelligible, while analog slowly gets
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Vodafone Market Research in Asansol 2015
worse, generally holding a call longer and allowing at least some of the audio transmitted to be understood.
3G
3G is the third generation of wireless technologies. It comes with enhancements over previous wireless technologies, like high-speed transmission, advanced multimedia access and global roaming. 3G is mostly used with mobile phones and handsets as a means to connect the phone to the Internet or other IP networks in order to make voice and video calls, to download and upload data and to surf the net.
Advantages:
Overcrowding is relieved in existing systems with radio spectrum Bandwidth, security and reliability are more Provides interoperability among service providers Availability of fixed and variable rates Support to devices with backward compatibility with existing networks Always online devices – 3G uses IP connectivity which is packet based Rich multi media services are available
Disadvantages:
The cost of cellular infrastructure , upgrading base stations is very high Needs different handsets. Roaming and data/voice work together has not yet been implemented Power consumption is high Requires closer base stations and are expensive Spectrum-license costs, network deployment costs and handset subsidies
subscribers are tremendous.
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Vodafone Market Research in Asansol 2015
Vodafone Data Plans
Prepaid
3G Plans
Pack (Rs.) Free Data Validity1548 Unlimited (Post 12GB speed
@64kbps)28 Days
1248 Unlimited (Post 8GB speed @64kbps) 28 Days948 Unlimited (Post 6GB speed @64kbps) 28 Days848 Unlimited (Post 5GB speed @64kbps) 28 Days648 Unlimited (Post 3GB speed @64kbps) 28 Days449 2 GB 28 Days251 1 GB 28 Days147 500 MB 28 Days102 300 MB 28 Days49 150 MB 28 Days
2G Plans
Packs (Rs.)
Data Usage Validity
249 3 GB 28 Days
199 Unlimited (Post 1.25GB speed @40kbps, Post 2GB speed @10kbps))
28 Days
177 1 GB 28 Days
155 750 MB 21 Days
98 500 MB 15 Days
48 250 MB 7 Days18 90 MB 9 Days
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Vodafone Market Research in Asansol 2015
First Recharge (FR) & Second Recharge (SR)FR Talktime Description Validity
Nor
mal
FR
61 61 SR: 11.6p/2 sec all local mobile call1.4p/2 sce all STD mobile call
2p/sec landline clall (local+ STD)
SR: 240p/min all local mobile call35p/min all STD mobile call2p/sec landline call (local+
STD)
90 Days
84 84134 134
203 203
2G
Com
bo
108 40
40p/min all local mobile call
35p/min all STD mobile call2p/sec landline call (local+
STD)
90 Days
174 30
3G
Com
bo
85 25158 50258 50
3G Dat
a
196 N/A 1 GB 3G Data 28 Days
o FR: 50 MB data free with FR:61, FR: 84, FR: 134, FR: 203, Validity 15 Days
o FR: 500MB 2G data free with FR: 108, Validity 30 Dayso 1 GB 2G data free with FR: 174, Validity 30 Dayso 350 MB 3G data free with FR: 85, Validity 28 Dayso 500 MB 3G data free with FR: 158, Validity 28 Dayso 1 GB 3G data free with FR: 258, Validity 28 Dayso After 90 Days all local mobile call @1.6p/sec , STD mobile call
@1.8p/sec & landline (Local+ STD) @2p/sec for next 90 Days.
For Vodafone sales and Promotional Activity I have visited some retail shops in Asansol specially who sales more than 50 SIM cards in a month.
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Vodafone Market Research in Asansol 2015
I have visited the shops and convinced customer for Vodafone offers and approached them to buy Vodafone SIM card.
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Vodafone Market Research in Asansol 2015
Prepaid Selling RecordNumber Name FRC
8436522903 Usha Rani Banik 848436522904 Rina Banik 847407343425 Kaushik Mukherjee 1968145592891 Shymapada Thakur8372987943 Rajib Kr Chatterjee 1968372987946 Rabindra Prasad 1968372974033 Santanu Gupta 848436840392 Santanu Gupta 848372987214 Pampa Kaur 618372987256 Arun Kaur 196814597155 Santosh Kumar 1967407327814 Bidyut Tantubhai 619614211746 Swapan Dutta 849647466076 Bikram Saha 619647466206 Krishna Bhagat 618372853712 Chiranjit Goswami 1969647471639 Dayamaya Singha 618372853758 Kum Joyti Ekka 619733095858 Dipanwita Halder 1969733108280 Abul k. Gazi 61
Here we can observe:
5 people buy FR: 84
7 people preferred FR: 61
7 people preferred FR: 196
My own observation is that those who prefer to take 196 FR plan, they are mostly youngsters for 1 GB 3G data they preferred this offer.
Those who choose FR: 61 and FR: 84 they are only concerned about the full talktime.
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3.2 LITERATURE REVIEWMARKETING STRATEGY OF VODAFONE
• Vodafone target the rural area• The main target customers of Vodafone are formal Rural India by offering cheap
SIM Card, Cheap recharge of Talk time, SMS, Data Plans.• Vodafone attracts most of the customers in Small villages and towns.• Vodafone attracts most of the youngsters by offering cheap recharge, attractive
offers.• Vodafone has a strong logistic and supply all over India in every small town the
potential customer can easily purchase the Vodafone SIM.
BRAND POSITION BY VODAFONEMARKET SEGMENTATIONMarket segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Or to put it another way, market segmentation is the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions.
Geographical Segment: For SIM market our Vodafone targets to rural customer as well as small town customers and new user of mobile phones.
Demographic Segment- middle income groups1. Psychographic 2.Behavioral
TARGET MARKETING Vodafone is adopting multi-segment approach .they are offering a series of differentiated products to their respective markets.
• Rs. 10 recharge for small user.• Cheap SMS facility for youth• Post paid Facilities for circle users.• Rs 18 recharge for internet use.• Poor middle income groups.• Youngsters in big cities• Internet unlimited downloads only in Rs499.• Cheap SMS facilities for youth.• M-pesa account for all kind of customers.• M-pesa account only at Rs.100, and get Rs.25 in m-pesa account.
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Vodafone Market Research in Asansol 2015
POSITIONINGIn marketing positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product brand or organization .Effective Brand Positioning is contingent upon identifying and communicating brands uniqueness, differentiation and verifiable value.“Positioning is not what you do to a product; it is what you do to the mind of prospect”. Generally, the brand positioning process involves:
1. Identifying the business direct competition.2. Understanding how each competitor is positioning their business today.3. Comparing the company’s positioning to its competitors to identify viable areas for differentiation.4. Developing a distinctive, differentiating and value-based brand positioning statement, key messages and customer value propositions.
Place: maximum outlets and service centresProduct: Verities available for various groupsPromotion: Various schemes for pre-paid and post-paidBefore Vodafone took over hutch the positioning strategy followed by hutch was already a success in the Indian telecom market. The company got huge appreciation and for the word wining ad campaigns. Differentiating it services from the competitor’s and presenting it in a form of an advertisement helped hutch in positioning its brand in a world class manner. Showing its class in the telecom industry was important and reflected when the company signed the 2 class acts in their field, Rahul Dravid and Irfan Khan as its brand ambassadors. In 2007, when Vodafone took over hutch, the transition time for the company was very less. Decisions regarding relaunching of brand, positioning, channelizing, etc were taken and implemented in four months.Now Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone.
SERVICESServices to meet all our customers’ needsVOICE: We are one of the largest carriers of mobile voice traffic in the world providing domestic, international and roaming voice services to more than 370 million customers.MESSAGING: Our network sent and received over 292 billion text, picture, music and video messages this year.DATA: More than 75 million customers buy our mobile data services which allow access to the internet, email and applications on their phones, tablets, laptops and net books.
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Vodafone Market Research in Asansol 2015
MARKETING MIX:A longer term marketing strategy is underpinned by careful planning and a successful marketing mix. The marketing mix is a combination of many features that can be represented by the four P’s.Product - features and benefits of a good or servicePlace - where the good or service can be boughtPrice - the cost of a good or servicePromotion - how customers are made aware of a good or service.
PRODUCT: A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information - and soon view video clips and send video messages. Vodafone live! provides on-the-move information services.PLACE: Vodafone UK operates over 300 of its own stores. It also sells through independent retailers. Customers are able to see and handle products they are considering buying. People are on hand to ensure customer’s needs are matched with the right product and to explain the different options available.PRICE: Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups. Monthly price plans are available as well as prepay options. Phone users can top up their phone on line.PROMOTION: Vodafone works with icons such as Zoozoos to communicate its brand values. Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the message very effectively. This is known as above the line promotion. Stores have special offers, promotions and point of sale posters to attract those inside the stores to buy. Vodafone’s stores, its products and its staff all project the brand image. Vodafone actively develops good public relations by sending press releases to national newspapers and magazines to explain new products and ideas.
I consider it to be a perfect example of a well-laid out marketing strategy for the following reasons: Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch their advertisement, which proved to be a great marketing strategy. Cricket is considered to be a religion in India, and Zoozooz captured attention of nearly two billion people during the IPL.People eagerly waited for breaks between matches to see more stories about Zoozoo. Zoozoos are small pseudo-animated characters with big egg-shaped head, round belly but extremely thin arms and legs. It was a fresh and innovative concept and Vodafone wonderfully promoted their services by creating different stories featuring Zoozoos. The charm of the Zoozoo was itself a great self-marketing strategy and they were instant
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success among masses. Within few days, Zoozooz created a huge audience for them, giving a boost to the Vodafone brand. People were already in awe of those cute and lovable characters, but the curiosity heightened when Vodafone disclosed that Zoozooz were not animated, rather humans were playing those characters. People were even hungrier to know about their favorite Zoozooz.In the second phase, after the release of these ads, Vodafone promoted these characters on social media sites, which was another wise decision. Zoozoo fan clubs are thereon social networking sites like Facebook, YouTube, Orkut, Twitter, and many more, wherethey have a huge followings. Now Vodafone has announced to launch the Zoozoo goodies like zoozoo toys,Zoozoo mugs, Zoozoo keychains, Zoozoo t-shirts, etc. Zoozooz have themselves become a brand and it will be interesting to see how Vodafone uses this concept in future to promote their services.
CUSTOMER PERCEIVED VALUE
Value Selection: Customers were previously satisfied with only using their phone for talking and messaging purpose but as humans have never ending needs, they gradually developed the need for using their phone for varying purposes.
Value Creation: Mobile operators often desire some complementary services from their mobile service providers like missed call alert, blocking unwanted calls, caller tunes, news alerts, cricket score information, and to fulfil these multi varied needs of customers Vodafone has launched various value added services.
Communicating the value: Vodafone uses direct marketing through sales promotional calls and messages, print and audio visual media to communicate information about the various VAS (Value Added Services) offered by the brand to the customers.
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Chapter-4 DESIGN
4.1 SCOPE OF STUDY
Here the scope of my study is focuses on existing marketing condition of Vodafone Data Pack business.
Here my studies entire view were taken on the primary data collection from different retailers of telecom sector and customers on the basis of questionnaires and my studies secondary data was taken from internet sources like company website, company’s past record, Company’s report etc. However I was done my entire studies on different retailer’s shops in Asansol as well as In Burnpur.
4.2 METHODOLOGY OF THE STUDY
Research Methodology:To define any research problem give a suitable Solution for any research, a sound research plan is inevitable. Research Methodology underlines the various steps involved by the researcher in systematically solving the problem with the Objective of determining various facts.
Research Design:A research work will be successful; only with a sound design .The Research Design for the purpose of the study is analytical in nature. The major purpose of analytical research includes survey in-depth analysis of variables. The research plan calls for gathering primary & secondary data.
• The Sampling method adopted for the present study is simple random sampling.
• Methods of Data Collection: In this project my research is fully depend on the collection of data are of two types
1. Primary Data Collection
2. Secondary Data Collection
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1. Primary Data Collection: In My Research the primary data collection was mainly done through the questionnaires to Retailer & questionnaires to customer. I meet the respondents personally & request to answer my questions for the requirement of my study.
2. Secondary Data Collection: I collect my secondary data from different sources i.e. from Company annual report, Internet, News papers, Magazines etc..
• Research Instrument: The instruments adopted for the primary data collection is through Questionnaires & through the questionnaire the feedback of the employee are taken.
Sampling plan Sampling plan includes sampling unit used in the survey. It also includes the
sampling size & the sampling procedure used for the survey. Sampling unit in my project is Retailer shops in Asansol as well as Customers of Asansol.
Sampling Size: The sample was decided by company guide, which are 100 Retailers and customers each. Sample size was selected based upon simple random sampling. For the purpose of my study I had manage to collect numbers of sample 60 Retailers and 60 customers.
Contact Method: The method used to contact the respondent was direct interview. The researcher selected direct contact method because there is no scope of contacting the employee through telephone or direct mail. By telephone interview the respondents characteristics environment can’t be observe the response rate for mail survey is low .Hence the resulting sample will not be representative one.
Analysis of Data:Data’s are analyzed only the basis of questionnaires during the Market Research period of Vodafone. Presentation of data Percentage method, tables & charts are used to present the analyzed data.
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CHAPTER: 5 DATA ANALYSIS
Data CollectionIn my research studies I had collected the various data from different Retailer and customers in Asansol as well as nearer location in Asansol, about the Market Survey of Vodafone Data, Which makes my Project fruitful. However the following given data are collected by my own in my Research program period.
5.1 Retailers Feedback
Counter Size Feedback Market analysis of Vodafone I have taken the sample which size is 60 retailers. Data collection through the retailers of my research I have found some information:
Vodafone have already captured the Asansol market A very tough competition between Vodafone and Airtel.
26%
23%16
%
14%
21%
Asansol Market Share of Telecom Operators
VodafoneAirtelRelianceIdeaAircel
VODAFONE Data Market Share There are six major competitors in Asansol area. Like Vodafone, Airtel, Aircel, Reliance, Idea, RIM guru. But Vodafone alone capture the data market with market share of 28% according to the retailers’ feedback.
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Vodafone Market Research in Asansol 2015
Vodafone 28%
Others72%
Data Volume Share
Smart Phone Market Share There are 60 retailers in my research, 27 out of 60 retailers’ sales Mobile Phones.According to the research majority of the people use normal phones.
42%
58%
Smart Phone ShareSmart Phone Normal phone
Overall Analysis• Sample Size: 60• No of Outlet who sells more than 50 SIM in a Month: 16 (26%)• No of Outlet having Vodafone Share More than 25%: 27 (45%)• No of Outlet having Vodafone Share Less than 25%: 19 (31.66%)• Smartphone Selling Outlet: 26 (43.33%).
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Vodafone Market Research in Asansol 2015
5.2 Customers Feedback
60%
4%
19%
13%4%
Vodafone Share According to Customer Feedback
VoDafone Airtel Aircel Reliance Idea
From the Customer feedback, we can easily analyze that
Ran-bandhutal
a
Durgaman
dir
Arti Super Mar-ket
Bus Stand
ADDA
Market
TP Market
Hut-ton
Road
S.B Garai Road
Bata More
Sta-tion Road
Mini Mar-ket II
Daily Mar-ket
Mini Market
Gopalpur
Kalyanpur
Baisali
Park
Fatepur
050
100150200250300350400
Location Wise Vodafone Share
No
of S
IM
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Vodafone Market Research in Asansol 2015
Vodafone is the market leader in Asansol and almost 60% of my customer sample size use Vodafone.
Aircel is the competitor of Vodafone in case of Data uses followed by Reliance.
2G 3G None05
10152025303540
2G/ 3G Data Users
Series1
Preferred Speed
Num
ber
of C
usto
mer
s
Here we can observe that:
70% of the sample size use 3G Speed, 19% use 2G and 11% didn’t use internet So from the sample analysis we can understand that the Asansol market is purely
dominated by 3G
3G Data uses vs. 2G Data uses
Vodafone Airtel Aircel Reliance Idea0
5
10
15
20
25
30
3G2G
List of Operators
Num
ber o
f cus
tom
er
Customers already Preferred Vodafone, and for data use they preferred most 3G.
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Vodafone Market Research in Asansol 2015
Already we saw that Asansol market is captured by 3G and 66% of the data users use Vodafone and 87% of Vodafone users use Vodafone 3G.
Average data uses by the customers are 1.08 GB (approx). Customers are satisfied with Vodafone 2G as well as 3G
22%
20%
22%
37%
Purpose of Data Uses
Only Whatsapp,FacebookNet SuffingDownloadBoth
All the Customers use data packs for facebbok and whatsapp, Only 22% people use data only for facebook and whatsapp. 19% people use data for facebook, whatsapp as well as net suffing purpose. 22% people use data for facebook, whatsapp as well as downloading purpose. 37% use data packs for both the purposes.
Analysis By Age Group o 15-20 Age Group
Total no. of people surveyed = 11No. of people using 3G Data = 9No. of People using 2G Data = 2Company preferred by them: Vodafone = 10 Aircel = 1Monthly Data Usage = 1 GB (approx.)Preference = Speed of internet.
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Vodafone Market Research in Asansol 2015
80%
20%
15-20 Age Group Market Share
VodafoneAircel
Interpretation:
Around 80% of the people in this age group prefer Vodafone network followed by Aircel as they think Vodafone network has high speed internet connection then its competitive network.
o 21-25 Age GroupTotal no. of people surveyed = 21No. of people using 3G Data = 15No. of People using 2G Data = 4Company preferred by them: Vodafone = 12 Aircel = 7 Airtel = 1 Reliance =1Monthly Data Usage (mostly preferred) = 1 GB (approx.)Preference = Service quality & Speed of internet.
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Vodafone Market Research in Asansol 2015
57%33%
5%5%
21-25 Age Group Market Share
Vodafone AircelAirtelReliance
Interpretation:
From the above figure it can be easily be interpreted that Vodafone with the market share of 57% is the leader in the age group between 21-25 followed by Aircel with 33% market share.
o 26-30 Age GroupTotal no. of people surveyed = 09No. of people using 3G Data = 07No. of People using 2G Data = NilCompany preferred by them: Vodafone = 06 Aircel = 01 Reliance = 02
Monthly Data Usage (mostly preferred) = 1 GB (approx.)Preference = Speed of internet.
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Vodafone Market Research in Asansol 2015
Interpretation:
Vodafone acquires a market share of 67%, Whereas Reliance with 22% and Aircel with 11% currently exist in the market.
o More than 30 Age GroupTotal no. of people surveyed = 11No. of people using 3G Data = 03No. of People using 2G Data = 04Company preferred by them:
Vodafone = 04 Aircel = 01 Reliance = 04 Airtel = 01 Idea = 01
Monthly Data Usage (mostly preferred) = 500 MB & 1 GB (approx.)Preference = cheap & Speed of internet.
Vodafone67%
Aircel11%
Reliance22%
26-30 Age Group Market Share
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Vodafone Market Research in Asansol 2015
36%
36%
9%
9%9%
More than 30 Age GroupMarket Share
VodafoneRelianceAircelIdeaAirtel
Interpretation:
In the market segment of age group above 30 people mostly prefer 2G network, in which Vodafone holds 37% and Reliance equally holds 36% of the market followed by Aircel, Airtel and Idea with 9%.
5.3 SWOT Analysis of VODAFONE Asansol
STRENGTH WEAKNESS Strong brand, leadership in the
market
Good knowledge of Asansol Market
Good network provider
Developing market not aware of m-pesa
Late entry in market with m-pesa.
Price higher that the available local brands.
OPORTUNITY THREAT Absence of good service provider
in market The price sensitive market
2. Low priced products available in the market.
3. Large number of local brands available at cheap prices.
CHAPTER: 6 SUMMARY AND CONCLUSION
SUMMARY
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Vodafone Market Research in Asansol 2015
From the discussion and penetrating study of the data analysis, it is finally concluded that
According to retailers feedback vodafone captured 26% of the market share where as Airtel 23% followed by Aircel 21% market share.
Data market share of Vodafone is 28%. 60% of the Customers also preferred Vodafone for mobile data, followed by
Aircel (21%) Most of the people like to use 3G services, where as 87% of Vodafone users use
Vodafone 3G. Customers use data packs because of Facebook and whatsapp. Only 22% people use data only for facebook and whatsapp. 19% people use data for facebook, whatsapp as well as net suffing purpose. 22% people use data for facebook, whatsapp as well as downloading purpose. 37% use data packs for both the purposes Vodafone most preferred by 15-20 age groups for Facebook and Whatsapp 57% of the 21-25 age groups preferred Vodafone followed by Aircel with 33%
of total sample size 67% of total sample size of 26-30 age groups use Vodafone followed by
Reliance. Age more than 30 people use Vodafone and Reliance equally with 36% of
market share. The observation is people from 26 to more than 30 use Vodafone as well as
Reliance. Because some of them are concern about the price, some concern about speed. But 15-25 age group only concern about the speed.
Most of the people preferred Vodafone 3G and data pack worth Rs.251
CONCLUSION It is clear from the analysis Vodafone is much better than other
telecom due to the survey of Asansol according to the customer of Asansol living standard of
high people and lower people. By the survey I have found that there are many telecom company
but many competitors in market but no anyone defeat the Vodafone.
Many activity of Vodafone as tariff plan, Recharge, the reactivity customer satisfaction and prove all the best of other telecom
CHAPTER: 7 LIMITATIONS AND RECOMMENDATIONS
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Vodafone Market Research in Asansol 2015
7.1 LIMITATIONS
Here my study is limited to Asansol only except other locations of West Bengal. Even I can’t cover total Asansol Area, so my report can’t give a exact idea about Asansol Market.
Respondents are busy in nature in their own Business for this few retailers as well as consumers were not cooperate to me to answer my questionnaires properly.
Some Respondents were totally don’t know about Vodafone m-pesa and Vodafone postpaid offers.
Inappropriate data from retailer.
Limited sample size may fail the inductive generalization.
People were hesitant to disclose the true fact of their thoughts about m-pesa.
Maximum retailers are unknown about Vodafone m-pesa.
Inability of retailer to answer few questions which caused difficulty in proper data analysis.
The project was taken as a part of my summer training, as the time was limited so the survey was confined to few stores only.
Retailers were always keeps busy in their business, so some of them didn’t response.
Customers can give wrong data specially their contact number as I’m a unknown person to them.
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Vodafone Market Research in Asansol 2015
7.2 RECOMMENDATIONS
Vodafone should try to improve the quality of the service.
Vodafone should clear the dues of the retailers and also make sure that the commission earned by them are received on time.
Retailers should have a general idea about M-pesa. Vodafone should provide the retailers with manuals which will explain them the use.
M-pesa needs more promotion. Therefore retailers dealing with it should be given additional commission.
Vodafone can arrange workshops for the retailers to address all queries regarding M-pesa.
Vodafone should not just depend on retailers for providing service to the customer. Accordingly it should try to open more Mini Stores in Asansol. Vodafone is losing out by just having a single Mini Store
Communication is the life blood of business. Vodafone should ensure that all doubts and grievances of the retailers are addressed through proper and regular communication with the retailers.
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Vodafone Market Research in Asansol 2015
CHAPTER: 8 BIBLIOGRAPHY
http://telecomtalk.info/vodafone-india-3g-users/136533/
http://telecomtalk.info/vodafone-new-updated-version-of-m-pesa-app-cash-back/135619/
http://telecomtalk.info/vodafone-slashed-national-roaming-tariffs-special-roaming-tariff-plans-are-introduced/135412/
http://telecomtalk.info/vodafone-m-pesa-free-transfers/134737/
http://telecomtalk.info/vodafone-m-pesa-free-transfers/134737/
http://telecomtalk.info/vodafones-h1-2015-revenue-up/125564/
http://telecomtalk.info/vodafones-h1-2015-revenue-up/125564/
http://economictimes.indiatimes.com/topic/Vodafone-India
http://timesofindia.indiatimes.com/topic/Vodafone
http://telecomtalk.info/category/general/vodafone/
http://research-methodology.net/vodafone-pest-analysis/
http://netindian.in/news/2015/03/12/00032973/number-telephone-subscribers-india-rises-97921-milion-january-2015
http://www.cci.in/pdfs/surveys-reports/Telecom-Sector-in-India.pdf
http://www.animation-boss.com/zoo_zoos_040413
https://en.wikipedia.org/wiki/ZooZoo
http://www.ibef.org/industry/telecommunications.aspx
http://www.trai.gov.in/WriteReadData/WhatsNew/Documents/Press%20Release%20on%20'Telecom%20Subscription%20Data%20as%20on%2031st%20January,%202014'.pdf
http://www.greenworldinvestor.com/2011/04/19/telecom-industry-india-list-of-telecom-companies-in-crowded-market-scams3gcompetitionsubscribers/
http://www.livemint.com/Opinion/X4NfbCFjSPNUIulSEQcIFM/Numbers-show-Top-3-dominate-Indian-telecom-sector.html
http://www.trai.gov.in/WriteReadData/PIRReport/Documents/Indicator%20Reports%20-01082013.pdf
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Vodafone Market Research in Asansol 2015
CHAPTER-9: APPENDIX
QUESTIONER
Questioner for Customer
Name-
Address-
Contact No-
1) Do you use mobile data?
Yes No
2) Which network you are using currently?
Vodafone Airtel Idea
Reliance Aircel Other
3) What is your preferred speed?
1Mbps 2Mbps
3Mbps 5Mbps
More than 5 Mbps
4) What is your age category?
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Vodafone Market Research in Asansol 2015
10-15 16-20 More than 3021-25 26-30
5) What is your monthly data usage?
1 GB 1.5GB 1.75GB
2GB 3GB More than 3GB
6) Are you satisfied with the speed of the internet of the network you are using?
Yes No
7) Are you aware of which other telecom company offering better speed with same price?
Yes No
8) What you do in the internet most of the time?
Surfing Downloading
Both
9) What is the reason behind that you are using the current network?
Service Quality Cheap
Speed of Internet Offers
C
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Vodafone Market Research in Asansol 2015
10) When you think of Data pack, which brand comes to mind first?
Vodafone Airtel Idea
Reliance Aircel Others
11) Compared to our competitor is our Service quality…
Better Worse
About the same
12) How important is Price to you when choosing this type of Company like Vodafone?
Extremely Important
Very Important
Moderately Important
Not important at all
13) If you are not likely to use Vodafone network, Why not?
Do not want a product like this
Satisfy with the network currently using.
Not willing to pay for a product like this.
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Vodafone Market Research in Asansol 2015
Retailers Questioner
Name:
Address:
1. Do you Sell SIM Card?a. Yes b. No
2. Total No. of SIM sells per Month _______________
3. No. of Vodafone SIM _________________
4. No. of Airtel SIM__________________
5. No. of Idea SIM___________________
6. No. of Aircel SIM__________________
7. No. of Reliance SIM________________
8. Total No. of MNP in a month __________________
9. Total Data Recharge in a month (Rs.) ____________________
10.Total Vodafone Data Sales (Rs.) ___________________
11.Do you sell Phone?a. Yes b. No
12.No of phone sales per month ________________________
13.Do you sell Smart Phone?a. Yes b. No
14.No of Smart phones sales per month ______________________
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Vodafone Market Research in Asansol 2015
15. Any Issues : LIST OF TABLES
Retailers Counter size feedback
Retailer Name Area Counter Size Vodafone Airtel Relience Idea Aircel
Umesh Singh Ranbandhutala 48 6 15 10 5 12Subhalaxmi Ranbandhutala 29 6 6 3 4 10
Speed Linkers Murgasole 0 0 0 0 0 0Pooja Telecom Durgamandir 60 30 10 5 5 10
Sunita Store Durgamandir 29 6 10 2 2 9City
CommunicationArti
Supermarket 79 15 14 25 13 12
Sanjay Enterprise Arti Supermarket 37 3 5 12 10 7
Amit Telecom Bus Stand 5 0 0 0 5 0Harman
Electronics Bus Stand 0 0 0 0 0 0
Shyam Telecom Durgamarket 160 30 40 30 10 50
Anchal Telecom Hawker Market 0 0 0 0 0 0
Riddhi Siddhi ADDA Market 0 0 0 0 0 0Blue Print ADDA Market 0 0 0 0 0 0
Only Mobile ADDA Market 0 0 0 0 0 0Smart Choice ADDA Market 100 20 20 10 10 40Rehan Place TP Market 33 8 6 13 3 3
Varma Electronics TP Market 0 0 0 0 0 0
Maa Saroda Mobile Store
G.C Mitra Road 22 10 5 2 3 2
New Rechage World Hutton Road 110 30 40 10 10 20
Recharge World Hutton Road 95 20 15 35 10 15Sharma
Communication Hutton Road 5 0 5 0 0 0
Shree Telecom Hutton Road 33 3 5 5 5 15IRFU Care Hutton Road 25 10 0 10 0 5
Bayan Service Ismile Road 185 20 20 5 60 80
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Vodafone Market Research in Asansol 2015
Retailer Name Area Counter Size Vodafone Airtel Relience Idea Aircel
PointGhatak Telecom SB Ghorai Rd. 5 2 3 0 0 0
Ramesh PCO SB Ghorai Rd. 30 5 5 4 3 13Recharge Station SB Ghorai Rd. 34 12 5 0 5 12
Cell World SB Ghorai Rd. 60 10 20 10 5 15Mobile Care Bata More 13 3 0 5 5 0Garima PCO Bata More 0 0 0 0 0 0
Burnpur Mobilink Bata More 10 6 2 1 1
Bichitra Station Road 105 40 30 12 8 15Shree Shyam
Cellcom Station Road 97 20 40 30 2 5
Yuvraj's Station Road 85 25 25 10 10 15Sujit PCO Station Road 0 0 0 0 0 0
Uma Enteprise Station Road 22 7 5 3 5 2Shantanu Telecom Station Road 26 8 8 2 2 6
Das Mobile Zone Station Road 23 10 3 3 2 5Deepak Video Purnima Haat 12 6 2 0 2 2
New Life Telecom Mini Market II 50 10 10 5 20 5
New Gupta Communication Mini Market II 60 20 10 10 10 10
Balaji store Mini Market II 50 0 20 20 0 10Shyam
Communication Mini Market II 42 20 10 5 2 5
New Balaji Store Mini Market II 15 2 3 5 2 3Das PC Daily Market 45 10 0 5 15 15Gupta
Electronics Mini Market 105 25 25 15 20 20
Sonai Mobile Junction Mini Market 0 0 0 0 0 0
Mobie Center Rupa Market 28 10 10 3 5 0Maa Tara Store Gopalpur 10 5 2 3 0 0
KMC store Gopalpur 0 0 0 0 0 0Akash Telecom Gopalpur 20 7 5 3 3 2
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Vodafone Market Research in Asansol 2015
Retailer Name Area Counter Size Vodafone Airtel Relience Idea Aircel
Rahul Mobile Center Kalyanpur 31 12 10 3 3 3
Raban Mobile Shop Kalyanpur 40 15 15 2 5 3
Bapi Mobile Center Kalyanpur 40 10 15 5 5 5
Ramesh Mobile Center Kalyanpur 40 15 8 7 5 5
Ganesh Mobile Shop
West Apcar Garden 53 20 10 5 10 8
Bijay World Baisali Park 5 5 0 0 0 0Bijay Store Fatepur 10 6 3 1 0 0
Digital World Fatepur 65 40 10 5 5 5Total: 2286 603 530 359 314 480
VODAFONE Data Market Share
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Vodafone Market Research in Asansol 2015
Page 44
Retailer Name Area Data usage(Rs.)
Vodafone Data Usage(Rs.)
Umesh Singh Ranbandhutala 10000 3000Subhalaxmi Ranbandhutala 15000 2500
Speed Linkers Murgasole 5000 1500Pooja Telecom Durgamandir 30000 10000
Sunita Store DurgamandirCity Communication Arti Supermarket 2500 1500
Sanjay Enterprise Arti Supermarket 3000 1200Amit Telecom Bus Stand 70000 8000
Harman Electronics Bus Stand 30000Shyam Telecom Durgamarket 50000Anchal Telecom Hawker Market 30000
Riddhi Siddhi ADDA Market 5000 1000Blue Print ADDA Market 2000 500
Only Mobile ADDA Market 0 0Smart Choice ADDA Market 30000Rehan Place TP Market
Varma Electronics TP Market 0Maa Saroda Mobile
Store G.C Mitra Road 10000 1500
New Rechage World Hutton Road 80000Recharge World Hutton Road 3000
Sharma Communication Hutton Road 5000 3000Shree Telecom Hutton Road 3000 500
IRFU Care Hutton Road 3000Bayan Service Point Ismile Road 80000 10000
Ghatak Telecom SB Ghorai Rd. 5000Ramesh PCO SB Ghorai Rd. 7000
Recharge Station SB Ghorai Rd. 20000Cell World SB Ghorai Rd. 17000 3000
Mobile Care Bata More 4000 1500Garima PCO Bata More 1000 400
Burnpur Mobilink Bata More 25000 20000Bichitra Station Road 15000 10000
Shree Shyam Cellcom Station Road 150000 50000Yuvraj's Station Road 25000 10000
Sujit PCO Station Road 3000 1000Uma Enteprise Station Road 2000 800
Shantanu Telecom Station Road 3000 700Das Mobile Zone Station Road 2500 1000
Deepak Video Purnima Haat 1000 200New Life Telecom Mini Market II 10000
New Gupta Communication Mini Market II 20000 5000
Balaji store Mini Market II 25000 6000Shyam Communication Mini Market II 10000 5000
Vodafone Market Research in Asansol 2015
Smart Phone Market Share
Retailer Name Area No of Phone
No of Smartphone
Sanjay Enterprise Arti Supermarket 60 30Amit Telecom Bus Stand 150 30
Harman Electronics Bus Stand 70 50Shyam Telecom Durgamarket 70 50Anchal Telecom Hawker Market 200 100
Only Mobile ADDA Market 70 20Smart Choice ADDA Market 250 200
Varma Electronics TP Market 50 20Maa Saroda Mobile Store G.C Mitra Road 70 20
Recharge World Hutton Road 60 25Bayan Service Point Ismile Road 5 5
Recharge Station SB Ghorai Rd. 15 5Cell World SB Ghorai Rd. 60 25
Burnpur Mobilink Bata More 50 40Shree Shyam Cellcom Station Road 500 50
Yuvraj's Station Road 350 200New Life Telecom Mini Market II 60 20
New Gupta Communication Mini Market II 50 10
Balaji store Mini Market II 50 20Shyam Communication Mini Market II 70 30
New Balaji Store Mini Market II 15 7Gupta Electronics Mini Market 150 80
Sonai Mobile Junction Mini Market 40 25Mobie Center Rupa Market 50 10
Bapi Mobile Center Kalyanpur 75 30
Ganesh Mobile Shop West Apcar Garden 100 40
Total 2690 1142
Location wise VODAFONE Market Share
Retailer Name Area Counter Size No. of Vodafone
Umesh SinghRanbandhutala 77 12Subhalaxmi
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Vodafone Market Research in Asansol 2015
Retailer Name Area Counter Size No. of Vodafone
Pooja TelecomDurgamandir 89 36Sunita Store
City CommunicationArti
Supermarket 116 18Sanjay Enterprise
Amit Telecom
Bus Stand 165 30
Harman ElectronicsShyam TelecomAnchal Telecom
Riddhi Siddhi
ADDA Market 100 20
Blue PrintOnly MobileSmart ChoiceRehan Place
TP Market 33 8Varma ElectronicsMaa Saroda Mobile Store
Hutton Road 290 73
New Rechage WorldRecharge World
Sharma CommunicationShree Telecom
IRFU CareBayan Service Point
S.B Garai Road 314 49
Ghatak TelecomRamesh PCO
Recharge StationCell World
Mobile Care
Bata More 23 9Garima PCOBurnpur Mobilink
BichitraStation Road
Station Road
358 110Shree Shyam CellcomYuvraj's
Sujit PCOUma Enteprise
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Vodafone Market Research in Asansol 2015
Retailer Name Area Counter Size No. of Vodafone
Shantanu TelecomDas Mobile Zone
Deepak Video
Mini Market II 229 58
New Life TelecomNew Gupta
CommunicationBalaji store
Shyam CommunicationNew Balaji Store
Das PC Daily Market 45 10Gupta Electronics
Mini Market 133 35Sonai Mobile Junction
Mobie CenterMaa Tara Store
Gopalpur 30 12KMC store
Akash TelecomRahul Mobile Center
Kalyanpur 204 72
Raban Mobile ShopBapi Mobile Center
Ramesh Mobile CenterGanesh Mobile Shop
Bijay World Baisali Park 5 5Bijay Store
Fatepur 75 46Digital World
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Vodafone Market Research in Asansol 2015
Customers Data Feedback
Name Address
Age Mobile No
Data Use(Y/N
)
Operators
Prefered Speed
Monthly Usage Rs
Prasanta Adhya Asansol 49 811615476
6 Y Airtel 0 0 0
Anirban Asansol 26 9093921152 N Idea 0 0 0
Dababrata Dutta Asansol 32 964159258
5 N Idea 0 0 0
Samapti Dutta Asansol 28 993365979
8 N Reliance 0 0 0
Prasanta Adhya Asansol 50 838781391
1 Y Reliance 0 0 0
Soumitra Dutta Asansol 37 983283220
3 N Vodafone 0 0 0
Debojoyti Chowdhur
yAsansol 19 916376829
6 Y Aircel 2G 1 GB 128
Sovan Ghosh Asansol 21 897291460
3 Y Aircel 2GMore
Than 2 GB
148
Avijit Maji Asansol 22 9832939070 Y Aircel 2G
More Than 2
GB148
M.Prasad Asansol 23 9832864350 Y Reliance 2G 3GB 149
Jayanta Dutta Asansol 40 819774300
0 Y Reliance 2G 3 GB 149
Debojoyti Dutta Asansol 40 983121101
1 Y Reliance 2G 3GB 149
Nil Dutta Asansol 16 7557039732 Y Vodafone 2G 750MB 155
Somnath Mishra Asansol 21 893667593
9 Y Vodafone 2G 3 GB 251
Sanchita Dutta Asansol 34 912680747
6 Y Vodafone 2G 500MB 98
Suman Dutta Asansol 38 983217865
3 Y Vodafone 2G 500MB 98
Indrajeet Maji Asansol 21 810190723
5 Y Aircel 3G 1 .2GB 198
Satinath Porel Asansol 22 974978473
5 Y Aircel 3G 1 GB 155
Subhodip Saha Asansol 22 954705202
6 Y Aircel 3G 1.2 GB 198
Suman Asansol 23 964119713 Y Aircel 3G 1 GB 155
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Vodafone Market Research in Asansol 2015
Name Address
Age Mobile No
Data Use(Y/N
)
Operators
Prefered Speed
Monthly Usage Rs
2
Pallab Roy Asansol 24 9069982060 Y Aircel 3G 1 GB 155
Rajesh Kumar Asansol 35 890665504
5 Y Aircel 3G 100MB 23
Subhajit Mondol Asansol 22 993277003
0 Y Airtel 3G 1 GB 249
Nishant Singh Asansol 29 983214552
2 Y Reliance 3G 3GB 442
Rajesh Kumar Asansol 35 909347744
2 Y Reliance 3G 1 GB 255
Biplab Mitra Asansol 20 956944160
6 Y Vodafone 3G 1 GB 251
Dipayan Adhikary Asansol 20 738432811
3 Y Vodafone 3G 1 GB 251
Dipankar Debnath Asansol 21 853692454
3 Y Vodafone 3G 1 GB 251
Animesh Dutta Asansol 21 703828613
2 Y Vodafone 3G 1 GB 251
Argha Chowdhry Asansol 21 993306633
1 Y Vodafone 3G 1 GB 251
Prasenjeet Mondal Asansol 21 902829764
2 Y Vodafone 3G 1 GB 251
Pritam Maji Asansol 21 890074930
3 Y Vodafone 3G 1 GB 251
Rahul Roy Asansol 21 9563703692 Y Vodafone 3G 1 GB 251
Sk Kausar Asansol 21 7059194507 Y Vodafone 3G 1 GB 251
Abhishek Paul Asansol 21 887711770
8 Y Vodafone 3G 1 GB 251
Bapi Roy Asansol 22 9046919737 Y Vodafone 3G 1 GB 251
Sandip Mandol Asansol 22 909357022
7 Y Vodafone 3G 1 GB 251
Samrat Banerjee Asansol 24 912602708
2 Y Vodafone 3G 1 GB 251
Sandeep Ghosal Asansol 26 973217610
2 Y Vodafone 3G 1 GB 251
Abhishek Paul Asansol 26 720934816
8 Y Vodafone 3G 1 GB 251
Goysal Mallik Asansol 26 973230682
2 Y Vodafone 3G 1 GB 251
Sandip Asansol 26 903283963 Y Vodafone 3G 1 GB 251
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Vodafone Market Research in Asansol 2015
Name Address
Age Mobile No
Data Use(Y/N
)
Operators
Prefered Speed
Monthly Usage Rs
Kabiraj 3Bubai Dutta Asansol 26 909314567
0 Y Vodafone 3G 1GB 251
Smart Choice Asansol 40 933330482
2 Y Vodafone 3G 1 GB 251
Projesh Chatterjee Asansol 19 827292523
5 Y Vodafone 3G 1 GB 251
Bineet Seal Asansol 19 8334981198 Y Vodafone 3G 1 GB 251
Pravash Khan Asansol 19 833580675
5 Y Vodafone 3G 1 GB 251
Srijan Dutta Asansol 20 833583130
6 Y Vodafone 3G 1 GB 251
Subhajeet Halder Asansol 19 865360260
0 Y Vodafone 3G 1 GB 251
Arka Bagira Asansol 20 869712312
5 Y Vodafone 3G 1 GB 251
Gopinath Singhaniya Asansol 19 869752517
4 Y Vodafone 3G 1 GB 251
Arindam Asansol 26 7547956473 Y Vodafone 3G 1GB 251
Purpose of use Data
Name Age Mobile No Operator
sPrefered speed
Monthly usage Why internet
Debojoyti chowdhury 19 916376829
6 Aircel 2G 1 GB facebook,whatsapp
Sovan Ghosh 21 897291460
3 Aircel 2Gmore than 2
GBfacebook,whatsapp
Avijit Maji 22 9832939070 Aircel 2G
more than 2
GB
Facebook, Whatsapp,Net Suffing
M.Prasad 23 9832864350 Reliance 2G 3GB Both
Jayanta Dutta 40 819774300
0 Reliance 2G 3 GB Both
Debojoyti Dutta 40 983121101
1 Reliance 2G 3GB Both
Nil Dutta 16 7557039732 Vodafone 2G 750MB facebook,Whatsapp
Somnath 21 893667593 Vodafone 2G 3 GB Facebook, Whatsapp,Net
Page 50
Vodafone Market Research in Asansol 2015
Mishra 9 SuffingSanchita
Dutta 34 9126807476 Vodafone 2G 500MB facebook,whatsapp
Suman Dutta 38 983217865
3 Vodafone 2G 500MB facebook,whatsapp,download
Indrajeet Maji 21 810190723
5 Aircel 3G 1 .2GB Facebook, Whatsapp,Net Suffing
Satinath Porel 22 974978473
5 Aircel 3G 1 GB Facebook, Whatsapp,Net Suffing
Subhodip Saha 22 954705202
6 Aircel 3G 1.2 GB facebook,Whatsapp,download
Suman 23 9641197132 Aircel 3G 1 GB Both
Pallab Roy 24 9069982060 Aircel 3G 1 GB Both
Rajesh Kumar 35 890665504
5 Aircel 3G 100MB facebook,whatsapp
Subhajit Mondol 22 993277003
0 Airtel 3G 1 GB Both
Nishant Singh 29 983214552
2 Reliance 3G 3GB Both
Rajesh Kumar 35 909347744
2 Reliance 3G 1 GB Facebook, Whatsapp,Net Suffing
Biplab Mitra 20 956944160
6 Vodafone 3G 1 GB facebook,whatsapp
Dipayan Adhikary 20 738432811
3 Vodafone 3G 1 GB facebook,whatsapp
Dipankar Debnath 21 853692454
3 Vodafone 3G 1 GB facebook,Whatsapp,download
Animesh Dutta 21 703828613
2 Vodafone 3G 1 GB facebook,Whatsapp,download
Argha chowdhry 21 993306633
1 Vodafone 3G 1 GB facebook,whatsapp
Prasenjeet Mondal 21 902829764
2 Vodafone 3G 1 GB facebook,Whatsapp,download
Pritam maji 21 8900749303 Vodafone 3G 1 GB facebook,whatsapp
Rahul Roy 21 9563703692 Vodafone 3G 1 GB facebook,Whatsapp,downloa
d
Sk Kausar 21 7059194507 Vodafone 3G 1 GB Both
Abhishek Paul 21 887711770
8 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing
Bapi Roy 22 9046919737 Vodafone 3G 1 GB Both
Sandip Mandol 22 909357022
7 Vodafone 3G 1 GB Both
Page 51
Vodafone Market Research in Asansol 2015
Samrat Banerjee 24 912602708
2 Vodafone 3G 1 GB facebook,Whatsapp,download
Sandeep ghosal 26 973217610
2 Vodafone 3G 1 GB Both
Abhishek paul 26 720934816
8 Vodafone 3G 1 GB Both
Goysal Mallik 26 973230682
2 Vodafone 3G 1 GB Both
Sandip Kabiraj 26 903283963
3 Vodafone 3G 1 GB Both
Bubai Dutta 26 909314567
0 Vodafone 3G 1GB Facebook, Whatsapp,Net Suffing
Smart Choice 40 933330482
2 Vodafone 3G 1 GB Both
projesh chatterjee 19 827292523
5 Vodafone 3G 1 GB facebook,whatsapp,download
bineet seal 19 8334981198 Vodafone 3G 1 GB facebook,whatsapp,download
pravash khan 19 833580675
5 Vodafone 3G 1 GB facebook,whatsapp
srijan dutta 20 8335831306 Vodafone 3G 1 GB Facebook, Whatsapp,Net
Suffingsubhajeet
Halder 19 8653602600 Vodafone 3G 1 GB Facebook, Whatsapp,Net
SuffingArka bagira 20 869712312
5 Vodafone 3G 1 GB facebook,whatsapp,download
gopinath singhaniya 19 869752517
4 Vodafone 3G 1 GB facebook,whatsapp,download
Arindam 26 7547956473 Vodafone 3G 1GB Both
Page 52
Vodafone Market Research in Asansol 2015
Customers Feedback
Name Age Mobile No Operators Prefered speed Monthly usage Why internet SatisfiedWhy This Operators?Service QualityPrefered OperatorDebojoyti chowdhury 15-20 9163768296 Aircel 2G 1 GB facebook,whatsapp Y Speed of Internet No Idea AirtelSovan Ghosh 20-25 8972914603 Aircel 2G more than 2 GB facebook,whatsapp Y Cheap Better VodaIndrajeet Maji 20-25 8101907235 Aircel 3G 1 .2GB Facebook, Whatsapp,Net Suffing Y Good Service Quality No Idea AirtelAvijit Maji 20-25 9832939070 Aircel 2G more than 2 GB Facebook, Whatsapp,Net Suffing N Cheap No Idea RelianceSatinath Porel 20-25 9749784735 Aircel 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed of Internet No Idea AirtelSubhodip Saha 20-25 9547052026 Aircel 3G 1.2 GB facebook,Whatsapp,download Y Speed of Internet No Idea RelianceSuman 20-25 9641197132 Aircel 3G 1 GB Both Y Good Service Quality No Idea ReliancePallab Roy 20-25 9069982060 Aircel 3G 1 GB Both Y Cheap No Idea AirtelRajesh Kumar >30 8906655045 Aircel 3G 100MB facebook,whatsapp Y Cheap No Idea IdeaSubhajit Mondol 20-25 9932770030 Airtel 3G 1 GB Both Y Speed of Internet No Idea VodaM.Prasad 20-25 9832864350 Reliance 2G 3GB Both N Cheap Better VodaNishant Singh 25-30 9832145522 Reliance 3G 3GB Both Y Speed of Internet No Idea IdeaRajesh Kumar >30 9093477442 Reliance 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed of Internet No Idea AirtelJayanta Dutta >30 8197743000 Reliance 2G 3 GB Both Y Cheap No Idea AircelDebojoyti Dutta >30 9831211011 Reliance 2G 3GB Both N Cheap No Idea AirtelNil Dutta 15-20 7557039732 Vodafone 2G 750MB facebook,Whatsapp Y Good Service Quality Better Airtelprojesh chatterjee 15-20 8272925235 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed of Internet Better Aircelbineet seal 15-20 8334981198 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed of Internet Better Airtelpravash khan 15-20 8335806755 Vodafone 3G 1 GB facebook,whatsapp Y Speed of Internet Better Reliancesubhajeet Halder 15-20 8653602600 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed of Internet Better Reliancegopinath singhaniya 15-20 8697525174 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed of Internet Better Airtel Biplab Mitra 15-20 9569441606 Vodafone 3G 1 GB facebook,whatsapp Y Speed of Internet Better AirtelDipayan Adhikary 15-20 7384328113 Vodafone 3G 1 GB facebook,whatsapp Y Speed of Internet Better Aircelsrijan dutta 15-20 8335831306 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed of Internet Better IdeaArka bagira 15-20 8697123125 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed of Internet Better AircelSomnath Mishra 20-25 8936675939 Vodafone 2G 3 GB Facebook, Whatsapp,Net Suffing Y Speed of Internet Better RelianceDipankar Debnath 20-25 8536924543 Vodafone 3G 1 GB facebook,Whatsapp,download Y Speed of Internet Better RelianceAnimesh Dutta 20-25 7038286132 Vodafone 3G 1 GB facebook,Whatsapp,download Y Speed of Internet Better IdeaArgha chowdhry 20-25 9933066331 Vodafone 3G 1 GB facebook,whatsapp Y Speed of Internet Better ReliancePrasenjeet Mondal 20-25 9028297642 Vodafone 3G 1 GB facebook,Whatsapp,download Y Good Service Quality Better AircelPritam maji 20-25 8900749303 Vodafone 3G 1 GB facebook,whatsapp Y Speed of Internet Better AirtelRahul Roy 20-25 9563703692 Vodafone 3G 1 GB facebook,Whatsapp,download Y Speed of Internet Better AirtelSk Kausar 20-25 7059194507 Vodafone 3G 1 GB Both Y Speed of Internet Better RelianceAbhishek Paul 20-25 8877117708 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed of Internet Better RelianceBapi Roy 20-25 9046919737 Vodafone 3G 1 GB Both Y Good Service Quality Better AircelSandip Mandol 20-25 9093570227 Vodafone 3G 1 GB Both Y Speed of Internet Better IdeaSamrat Banerjee 20-25 9126027082 Vodafone 3G 1 GB facebook,Whatsapp,download Y Good Service Quality Better RelianceSandeep ghosal 25-30 9732176102 Vodafone 3G 1 GB Both Y Speed of Internet Better RelianceAbhishek paul 25-30 7209348168 Vodafone 3G 1 GB Both Y Speed of Internet Better RelianceGoysal Mallik 25-30 9732306822 Vodafone 3G 1 GB Both Y Speed of Internet Better RelianceSandip Kabiraj 25-30 9032839633 Vodafone 3G 1 GB Both Y Speed of Internet Better AirtelBubai Dutta 25-30 9093145670 Vodafone 3G 1GB Facebook, Whatsapp,Net Suffing Y Speed of Internet Better AirtelArindam 25-30 7547956473 Vodafone 3G 1GB Both Y Speed of Internet Better AirtelSanchita Dutta >30 9126807476 Vodafone 2G 500MB facebook,whatsapp Y Speed of Internet Better RelianceSuman Dutta >30 9832178653 Vodafone 2G 500MB facebook,whatsapp,download Y Speed of Internet Better RelianceSmart Choice >30 9333304822 Vodafone 3G 1 GB Both Y Speed of Internet Better AircelPage
54
Vodafone Market Research in Asansol 2015
Full Retailers Feedback
Retai
ler N
ame
Area
Coun
ter Si
zeVo
dafon
eAir
telRe
lience
Idea
Aircel
MNP
No. o
f MNP
Data
usage
(Rs.)
Voda
fone D
ata Us
age(R
s.)Ph
oNe
No of
Phon
eNo
of Sm
artph
one
Data
FRC
Outle
t >50
Voda
fone S
hare
Smart
phon
e %Um
esh Si
nghRa
nband
hutala
486
1510
512
Y6
1000
030
00N
00
6FA
LSE
12.5
#DIV/
0!Su
bhalax
miRa
nband
hutala
296
63
410
Y4
1500
025
00Y
80
6FA
LSE
20.68
9655
170
Speed
Link
ersMu
rgasol
e0
00
00
0N
050
0015
00N
00
0FA
LSE
#DIV/
0!#D
IV/0!
Pooja
Telec
omDu
rgama
ndir
6030
105
510
Y10
3000
010
000
Y25
030
TRUE
500
Sunita
Store
Durga
mand
ir29
610
22
9Y
2N
00
6FA
LSE
20.68
9655
17#D
IV/0!
City C
ommu
nicatio
nAr
ti Supe
rmark
et79
1514
2513
12N
025
0015
00N
00
15TR
UE18
.9873
4177
#DIV/
0!Sa
njay E
nterpr
iseAr
ti Supe
rmark
et37
35
1210
7N
030
0012
00Y
6030
3FA
LSE
8.108
1081
0850
Amit T
eleco
mBu
s Stan
d5
00
05
0Y
1070
000
8000
Y15
030
0FA
LSE
020
Harm
an Ele
ctroni
csBu
s Stan
d0
00
00
0Y
2030
000
Y70
500
FALS
E#D
IV/0!
71.42
8571
43Sh
yam Te
lecom
Durga
marke
t16
030
4030
1050
Y20
5000
0Y
7050
30TR
UE18
.7571
.4285
7143
Ancha
l Tele
com
Hawk
er Ma
rket
00
00
00
Y5
3000
0Y
200
100
0FA
LSE
#DIV/
0!50
Riddh
i Sidd
hiAD
DA M
arket
00
00
00
N0
5000
1000
Y10
070
0FA
LSE
#DIV/
0!70
Blue P
rintAD
DA M
arket
00
00
00
N0
2000
500
N0
00
FALS
E#D
IV/0!
#DIV/
0!On
ly Mob
ileAD
DA M
arket
00
00
00
N0
00
Y70
200
FALS
E#D
IV/0!
28.57
1428
57Sm
art Ch
oice
ADDA
Mark
et10
020
2010
1040
Y5
3000
0Y
250
200
20TR
UE20
80Re
han Pl
aceTP
Mark
et33
86
133
3N
00
FALS
E24
.2424
2424
#DIV/
0!Va
rma E
lectro
nics
TP M
arket
00
00
00
N0
0Y
5020
0FA
LSE
#DIV/
0!40
Maa S
aroda
Mob
ile Sto
reG.C
Mitra
Road
2210
52
32
Y5
1000
015
00Y
7020
10FA
LSE
45.45
4545
4528
.5714
2857
New R
echage
Worl
dHu
tton R
oad
110
3040
1010
20Y
1580
000
Y10
30TR
UE27
.2727
2727
0Re
charge
Worl
dHu
tton R
oad
9520
1535
1015
Y15
3000
Y60
2520
TRUE
21.05
2631
5841
.6666
6667
Sharm
a Com
munic
ation
Hutto
n Roa
d5
05
00
0Y
550
0030
00N
00
10FA
LSE
0#D
IV/0!
Shree
Telec
omHu
tton R
oad
333
55
515
N0
3000
500
Y20
33
FALS
E9.0
9090
9091
15IRF
U Care
Hutto
n Roa
d25
100
100
5N
030
00N
00
10FA
LSE
40#D
IV/0!
Bayan
Servi
ce Po
intIsm
ile Ro
ad18
520
205
6080
Y30
8000
010
000
Y5
520
TRUE
10.81
0810
8110
0Gh
atak T
elecom
SB Gh
orai R
d.5
23
00
0N
050
00Y
30
2FA
LSE
400
Rame
sh PC
OSB
Ghora
i Rd.
305
54
313
Y5
7000
Y5
05
FALS
E16
.6666
6667
0Re
charge
Statio
nSB
Ghora
i Rd.
3412
50
512
Y15
2000
0Y
155
12FA
LSE
35.29
4117
6533
.3333
3333
Cell W
orld
SB Gh
orai R
d.60
1020
105
15Y
817
000
3000
Y60
2510
TRUE
16.66
6666
6741
.6666
6667
Mobile
Care
Bata
More
133
05
50
N0
4000
1500
Y10
03
FALS
E23
.0769
2308
0Ga
rima P
COBa
ta Mo
re0
00
00
0N
010
0040
0N
00
0FA
LSE
#DIV/
0!#D
IV/0!
Burnp
ur Mo
bilink
Bata
More
106
21
1N
025
000
2000
0Y
5040
6FA
LSE
6080
Bichitr
aSta
tion R
oad
105
4030
128
15Y
8015
000
1000
0Y
50
40TR
UE38
.0952
381
0Sh
ree Sh
yam C
ellcom
Statio
n Roa
d97
2040
302
5Y
1015
0000
5000
0Y
500
5020
TRUE
20.61
8556
710
Yuvra
j'sSta
tion R
oad
8525
2510
1015
Y15
2500
010
000
Y35
020
025
TRUE
29.41
1764
7157
.1428
5714
Sujit P
COSta
tion R
oad
00
00
00
N0
3000
1000
N0
00
FALS
E#D
IV/0!
#DIV/
0!Um
a Ente
prise
Statio
n Roa
d22
75
35
2N
020
0080
0N
00
7FA
LSE
31.81
8181
82#D
IV/0!
Shant
anu Te
lecom
Statio
n Roa
d26
88
22
6N
030
0070
0N
00
8FA
LSE
30.76
9230
77#D
IV/0!
Das M
obile
Zone
Statio
n Roa
d23
103
32
5N
025
0010
00N
00
10FA
LSE
43.47
8260
87#D
IV/0!
Deep
ak Vid
eoPu
rnima H
aat12
62
02
2N
010
0020
0N
00
6FA
LSE
50#D
IV/0!
New L
ife Te
lecom
Mini M
arket I
I50
1010
520
5Y
710
000
Y60
2010
TRUE
2033
.3333
3333
New G
upta C
ommu
nicatio
nMi
ni Mark
et II
6020
1010
1010
Y20
2000
050
00Y
5010
20TR
UE33
.3333
3333
20Ba
laji sto
reMi
ni Mark
et II
500
2020
010
N0
2500
060
00Y
5020
0TR
UE0
40Sh
yam Co
mmuni
cation
Mini M
arket I
I42
2010
52
5N
010
000
5000
Y70
3020
FALS
E47
.6190
4762
42.85
7142
86Ne
w Bala
ji Stor
eMi
ni Mark
et II
152
35
23
Y3
4000
2000
Y15
72
FALS
E13
.3333
3333
46.66
6666
67Da
s PC
Daily
Marke
t45
100
515
15Y
710
000
N0
010
FALS
E22
.2222
2222
#DIV/
0!Gu
pta El
ectron
icsMi
ni Mark
et10
525
2515
2020
Y10
1000
090
00Y
150
8025
TRUE
23.80
9523
8153
.3333
3333
Sonai
Mob
ile Jun
ction
Mini M
arket
00
00
00
N0
3000
015
000
Y40
250
FALS
E#D
IV/0!
62.5
Mobie
Cente
rRu
pa M
arket
2810
103
50
Y3
5000
2500
Y50
1010
FALS
E35
.7142
8571
20Ma
a Tara
Store
Gopal
pur
105
23
00
N0
1500
800
N0
05
FALS
E50
#DIV/
0!KM
C sto
reGo
palpu
r0
00
00
0N
020
0010
00N
00
0FA
LSE
#DIV/
0!#D
IV/0!
Akash
Telec
omGo
palpu
r20
75
33
2N
030
0020
00N
00
7FA
LSE
35#D
IV/0!
Rahul
Mob
ile Ce
nter
Kalya
npur
3112
103
33
Y15
4000
2500
N0
012
FALS
E38
.7096
7742
#DIV/
0!Ra
ban M
obile
Shop
Kalya
npur
4015
152
53
Y10
1000
060
00N
00
15FA
LSE
37.5
#DIV/
0!Ba
pi Mo
bile C
enter
Kalya
npur
4010
155
55
Y10
8000
2500
Y75
3010
FALS
E25
40Ra
mesh
Mobile
Cente
rKa
lyanpu
r40
158
75
5Y
515
000
5000
N0
015
FALS
E37
.5#D
IV/0!
Ganes
h Mob
ile Sh
opWe
st Apc
ar Ga
rden
5320
105
108
Y5
9000
2000
Y10
040
20TR
UE37
.7358
4906
40Bij
ay Wo
rldBa
isali P
ark5
50
00
0N
030
0010
00N
00
5FA
LSE
100
#DIV/
0!Bij
ay Sto
reFa
tepur
106
31
00
N0
3000
1000
N0
06
FALS
E60
#DIV/
0!Dig
ital W
orld
Fatep
ur65
4010
55
5N
010
000
7000
N0
040
TRUE
61.53
8461
54#D
IV/0!
Total
:22
8660
353
035
931
448
090
1500
2561
0028
7612
15Ma
rket
Share
26.37
795
23.18
15.70
429
13.7
2128
.4082
0854
42.24
6175
24
Page 55
Vodafone Market Research in Asansol 2015
Full Customer’s Feedback
Name Address Age Mobile No Data use(Y/N) Operators Prefered speed Monthly usage Rs Why internet Satisfied or not Why This Operators? Service Quality Prefered OperatorPrasanta Adhya Asansol 49 8116154766 Y Airtel 0 0 0 0 satisfied Cheap No Idea RelianceAnirban Asansol 26 9093921152 N Idea 0 0 0 0 satisfied Good Service Quality Better AircelDababrata Dutta Asansol 32 9641592585 N Idea 0 0 0 0 Satisfied Cheap No Idea VodaSamapti Dutta Asansol 28 9933659798 N Reliance 0 0 0 0 satisfied Good Service Quality No Idea AirtelPrasanta Adhya Asansol 50 8387813911 Y Reliance 0 0 0 0 satisfied good Service Quality No Idea IdeaSoumitra Dutta Asansol 37 9832832203 N Vodafone 0 0 0 satisfied Good Service Quality Better AirtelDebojoyti chowdhury Asansol 19 9163768296 Y Aircel 2G 1 GB 128 facebook,whatsapp satisfied Speed of Internet No Idea AirtelSovan Ghosh Asansol 21 8972914603 Y Aircel 2G more than 2 GB 148 facebook,whatsapp satisfied Cheap Better VodaAvijit Maji Asansol 22 9832939070 Y Aircel 2G more than 2 GB 148 Facebook, Whatsapp,Net Suffi ng Not Satisfied Cheap No Idea RelianceM.Prasad Asansol 23 9832864350 Y Reliance 2G 3GB 149 Both Not Satisfied Cheap Better VodaJayanta Dutta Asansol 40 8197743000 Y Reliance 2G 3 GB 149 Both satisfied Cheap No Idea AircelDebojoyti Dutta Asansol 40 9831211011 Y Reliance 2G 3GB 149 Both Not satisfied Cheap No Idea AirtelNil Dutta Asansol 16 7557039732 Y Vodafone 2G 750MB 155 facebook,Whatsapp satisfied Good Service Quality Better AirtelSomnath Mishra Asansol 21 8936675939 Y Vodafone 2G 3 GB 251 Facebook, Whatsapp,Net Suffi ng satisfied Speed of Internet Better RelianceSanchita Dutta Asansol 34 9126807476 y Vodafone 2G 500MB 98 facebook,whatsapp satisfied Speed of Internet Better RelianceSuman Dutta Asansol 38 9832178653 Y Vodafone 2G 500MB 98 facebook,whatsapp,Net Suffi ng satisfied Speed of Internet Better RelianceIndrajeet Maji Asansol 21 8101907235 Y Aircel 3G 1 .2GB 198 Facebook, Whatsapp,Net Suffi ng satisfied Good Service Quality No Idea AirtelSatinath Porel Asansol 22 9749784735 Y Aircel 3G 1 GB 155 Facebook, Whatsapp,Net Suffi ng satisfied Speed of Internet No Idea AirtelSubhodip Saha Asansol 22 9547052026 Y Aircel 3G 1.2 GB 198 facebook,Whatsapp,download satisfied Speed of Internet No Idea RelianceSuman Asansol 23 9641197132 Y Aircel 3G 1 GB 155 Both satisfied Good Service Quality No Idea ReliancePallab Roy Asansol 24 9069982060 Y Aircel 3G 1 GB 155 Both satisfied Cheap No Idea AirtelRajesh Kumar Asansol 35 8906655045 Y Aircel 3G 100MB 23 facebook,whatsapp satisfied Cheap No Idea IdeaSubhajit Mondol Asansol 22 9932770030 Y Airtel 3G 1 GB 249 Both satisfied Speed of Internet No Idea VodaNishant Singh Asansol 29 9832145522 Y Reliance 3G 3GB 442 Both satisfied Speed of Internet No Idea IdeaRajesh Kumar Asansol 35 9093477442 Y Reliance 3G 1 GB 255 Facebook, Whatsapp,Net Suffi ng satisfied Speed of Internet No Idea Airtel Biplab Mitra Asansol 20 9569441606 Y Vodafone 3G 1 GB 251 facebook,whatsapp satisfied Speed of Internet Better AirtelDipayan Adhikary Asansol 20 7384328113 Y Vodafone 3G 1 GB 251 facebook,whatsapp satisfied Speed of Internet Better AircelDipankar Debnath Asansol 21 8536924543 Y Vodafone 3G 1 GB 251 facebook,Whatsapp,download satisfied Speed of Internet Better RelianceAnimesh Dutta Asansol 21 7038286132 Y Vodafone 3G 1 GB 251 facebook,Whatsapp,download satisfied Speed of Internet Better IdeaArgha chowdhry Asansol 21 9933066331 Y Vodafone 3G 1 GB 251 facebook,whatsapp satisfied Speed of Internet Better ReliancePrasenjeet Mondal Asansol 21 9028297642 Y Vodafone 3G 1 GB 251 facebook,Whatsapp,download satisfied Good Service Quality Better AircelPritam maji Asansol 21 8900749303 Y Vodafone 3G 1 GB 251 facebook,whatsapp satisfied Speed of Internet Better AirtelRahul Roy Asansol 21 9563703692 Y Vodafone 3G 1 GB 251 facebook,Whatsapp,download satisfied Speed of Internet Better AirtelSk Kausar Asansol 21 7059194507 Y Vodafone 3G 1 GB 251 Both satisfied Speed of Internet Better RelianceAbhishek Paul Asansol 21 8877117708 Y Vodafone 3G 1 GB 251 Facebook, Whatsapp,Net Suffi ng satisfied Speed of Internet Better RelianceBapi Roy Asansol 22 9046919737 Y Vodafone 3G 1 GB 251 Both satisfied Good Service Quality Better AircelSandip Mandol Asansol 22 9093570227 Y Vodafone 3G 1 GB 251 Both satisfied Speed of Internet Better IdeaSamrat Banerjee Asansol 24 9126027082 Y Vodafone 3G 1 GB 251 facebook,Whatsapp,download satisfied Good Service Quality Better RelianceSandeep ghosal Asansol 26 9732176102 Y Vodafone 3G 1 GB 251 Both satisfied Speed of Internet Better RelianceAbhishek paul Asansol 26 7209348168 Y Vodafone 3G 1 GB 251 Both satisfied Speed of Internet Better RelianceGoysal Mallik Asansol 26 9732306822 Y Vodafone 3G 1 GB 251 Both satisfied Speed of Internet Better RelianceSandip Kabiraj Asansol 26 9032839633 Y Vodafone 3G 1 GB 251 Both satisfied Speed of Internet Better AirtelBubai Dutta Asansol 26 9093145670 Y Vodafone 3G 1GB 251 Facebook, Whatsapp,Net Suffi ng satisfied Speed of Internet Better AirtelSmart Choice Asansol 40 9333304822 Y Vodafone 3G 1 GB 251 Both satisfied Speed of Internet Better Aircelprojesh chatterjee Asansol 19 8272925235 Y Vodafone 3G 1 GB 251 facebook,whatsapp,download satisfied Speed of Internet Better Aircelbineet seal Asansol 19 8334981198 Y Vodafone 3G 1 GB 251 facebook,whatsapp,download satisfied Speed of Internet Better Airtelpravash khan Asansol 19 8335806755 Y Vodafone 3G 1 GB 251 facebook,whatsapp satisfied Speed of Internet Better Reliancesrijan dutta Asansol 20 8335831306 Y Vodafone 3G 1 GB 251 Both satisfied Speed of Internet Better Ideasubhajeet Halder Asansol 19 8653602600 Y Vodafone 3G 1 GB 251 Facebook, Whatsapp,Net Suffi ng satisfied Speed of Internet Better RelianceArka bagira Asansol 20 8697123125 Y Vodafone 3G 1 GB 251 facebook,whatsapp,download satisfied Speed of Internet Better Aircelgopinath singhaniya Asansol 19 8697525174 Y Vodafone 3G 1 GB 251 facebook,whatsapp,download satisfied Speed of Internet Better AirtelArindam Asansol 26 7547956473 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Airtel
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