e-Commerce

Session 4

Wagga Wagga

e-Commerce It’s more than just selling online. • Any online

transaction can be e-Commerce

• Link to full report is in this week’s notes

• If you don’t have a plan for these technologies you will be left behind

Plan What are you trying to achieve? • Overcome geographical limitations

• Location in town • Location in country • Location in world

• Lower costs • Competitive pricing • Higher margins

• Improve customer experience • What I want, when I want, extra information, support

• Improve offline processes • Branding

e-Commerce – Guest Speaker

Simon Langridge, Director, Web 123

Simon is passionate about making sure Web123 and its clients are always reaching new heights of success. Simon’s top-notch customer service skills, natural humour, extensive website marketing experience and legendary “gift of the gab” helps his clients make that leap into online success. Join them NOW, before his ambitious plan to own his own, tax free, beer producing country is finally realised!

It’s all about the process

Depending on what you are trying to do you may have more or less steps than shown here. Once you know what the steps are in your process, you can determine the tools and sub processes for each step.

Browse

• Find the site • Find the product • Find information about the product • Find how to get more information • Find out how to purchase • Your website platform has a big impact • Effective site design is critical • So is keeping your site content current

Select

• Online shopping cart functionality • Ease of use (supplier) • Ease of use (customer) • Shipping integration • Coupons / discounts • Gift certificates • Accounting system integration • Abandoned cart recovery

Pay

• Payment gateways • Need a merchant account • Higher initial cost • Lower ongoing costs • E.g. Authorize.net, Braintree, eWAY,

NetRegistry, Payment Express, PayPal, Worldpay • 3rd party processors

• Easier to set up (no merchant account needed) • Lower initial cost • E.g. PayPal, eWAY, SecurePay, Amazon Payments

Deliver

• This is no different to offline customers • They expect it quickly… Amazon get it

to Wagga in a few days from the US • You need a strategy for returns • Offer a range of options if possible • Keep your customers up to date

Activity 1

Start Small… See if you can think of one item (or category of items) that you should sell online and map the associated process steps. Once you know the process steps, consider what tools, techniques and sub-processes will need to be used to make it happen.

Other transactions eCommerce isn’t just for standard sales transactions • Collect payments • Process refunds • Auction / clearance sales • Subscriptions • Deposits • Purchase orders • Quotes • Wages

Activity 2 Start Small… See if you can think of another transaction you could take online and map the associated process steps. Once you know the process steps, consider what tools, techniques and sub-processes will need to be used to make it happen.