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Each person is unique ! !

How to personalize user experience ?!Cyril Reinhard & Raphael Khaiat!

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The Digital Business Company!

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Agenda

•  Acquia in few words •  The Digital world need more personalization •  Acquia Lift overview •  Demonstration •  Case study: Acquia Lift sur Acquia.com •  Conclusion

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Acquia!The Digital Business Company !

•  Founded by Dries Buytaert, Drupal founder. •  4000+ customers •  450+ employees •  700+ partners • Worldwide presence •  220% 3 year CAGR

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Continuous Delivery Cloud

Digital Framework

Digital Engagement Services

Acquia, The Digital Business Platform

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Building a Digital Business Platform in your business environnent!

Drupal

Mesures et rapports

SocialFB/TwitterSite

principal

campagnes d’emails

Videoportal

ApplictionsMobiles

Site communautaire

Eléments Média riche

Contenu Social

Marketing automation

CRM Flux

Drupal

Mesures et rapports

SocialFB/TwitterSite

principal

campagnes d’emails

Videoportal

ApplictionsMobiles

Site communautaire

Eléments Média riche

Contenu Social

Marketing automation

CRM Flux

Acquia Digital Business Plateform

Measure & report

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The Digital world need more personalization !

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BE AGILE : Digital World is going faster and faster…!

By PatrickSmithPhotography!

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In 2020, 50 billions!Of connected devices !

(Orange sources)!

By PatrickSmithPhotography!

The World change…!

We need Agility : We are in an amazing connected world…!

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People are mobile : Think Mobile First and build Omni-channel experiences!

§  Flickr : By heαrtbreaker!

In 2014, most of Internet access come from Mobile devices!

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Great ! I like that, I recommend you……

I like the FranceTV Tour de France Multi-cast

The support is bad !

Too bad ! .

Oh this product is fatastic !!.

The user is a “ConsumActor”!

+1.7b people are using Social Network !

People are playing the game : Users are your best brand Ambassadors !

Fantastic!

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77%+ of the Web sites are not using Personalization !!

“Omnipresent” People want emotion and personnalized information!

70% of consumer is confident & confortable to receive targeted Ads/content!

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Deliver The right content

To The right

user

on The right channel

at The right

time

“Omnipresent / Omnichannel” all is question of Personalization!

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Why personnalization become more and more strategic and why you need to create Emotion & Story Telling ?

Source  2013  :  Kanter  Media  

POEM  :  Forrester  Research  Model  

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Increased response rate, Increased sales, better Brand perception, better engagement….

80% of CMO think personnalization will be one of the key of the Success !!

15 TruCentric proprietary and confidential 15  

Today’s most of the content marketing sites are not personalized!

1% Personalized

Content personalization !amplifies content marketing:!

"   Increases Engagement!

"   Increases Conversions!

Static

16 TruCentric proprietary and confidential 16  

Acquia solve this problem!

After: Before:

Personalized Offers  

Personalized Recommendations

 

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What are the 3 steps of Personalization ?!

Understand!

Analyse!

Deliver!

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What is Acquia Lift?

Acquia Lift is an optimization platform that enables marketing teams increase

engagement and revenue through delivering personalized digital experiences.

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Acquia Lift Capabilities

Testing Easily create A/B and multivariate tests for your content directly in Drupal. Create and track conversion goals and gain real-time insight into performance against KPIs.

Targeting Automated targeting and explicit rules-based targeting based on attributes stored in Drupal, or on a wide range of detected attributes like geo-location, device, or even current weather.

Reporting Build personas based on both “at-a-glance” and detailed reports so you understand content relevance and what’s driving lift.

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How Acquia Lift Works

Create content and offers with many variations to test messaging, images, videos, forms, banners, landing pages, or even entire microsites.

Associate offers directed with user profiles and contexts (referring sources, devices, etc.) to get Acquia Lift going.

Sit back and relax while Acquia Lift goes to work. Content offer performance is evaluated against initial profile segments and conversion goals.

Lift revenue by analyzing results, realizing what works and doesn’t, and accelerating design of content experiences that convert.

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Acquia Lift: !Demo!

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Lift case: Acquia.com: Button

Control Option Option A Option B

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Menu Option Test

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Lift case: Acquia.com: Banner

33%  increased  CTR    

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Lift case: Acquia.com: Assets

Leads  genera<on  via  Assets  =  24%  increase  

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Acquia Lift is Different

Embedded Acquia Lift content variations live right in your workflow, not in an external repository

Adaptive The Acquia Lift algorithm learns over time and improves results, not just for one test but for your whole site

Automated Scale the 1:1 conversation with continuously optimized experiences tailored to individuals

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Learn more on Acquia.com

•  Resources – Request a live demo:

http://go.acquia.com/acquialift-demo.html – Video: Personalization with Acquia Lift – Datasheet –  eBook: Let’s Get Personal –  eBook: Personalization Quick Start – Solution Brief: Acquia Lift - Personalization in

Drupal – Recording of this and other related webcasts

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Thank you.

Questions?